| Ocean Mist Farms Introduces New Artichoke Package |
| New package with recipes available nationwide |
CASTROVILLE, Calif. – (May 5, 2008) – Ocean Mist Farms is introducing a new artichoke package this spring: A two-count medium sized artichoke clamshell package.
The company is adding the package to its offering to drive incremental sales. The new clamshell pack will be available year round in a 10 x 2 RPC or 12 x 2 carton.
"This is the first time we are packaging a medium, 36-count sized artichoke." said Kori Tuggle, marketing manager of Ocean Mist Farms. "We want to have an artichoke offering for every consumer segment, including those who prefer to buy produce in packages or purchase multiple artichokes in a store visit.
"The advantages of using clamshell packaging are demonstrated with artichokes: The recyclable clamshells provide more product visibility and are easier to use in store displays."
Ocean Mist Farms also has four new seasonal recipe cards that are being inserted in packages of fresh artichokes as well as into the new clamshell package.
The first recipe distributed, "Chili & Chokes," uses steamed artichoke leaves as a low-cal, nutrient dense alternative to chips for dunking in chili.
"It is an inviting and tasty way to eat artichokes that kids love," Tuggle said. "We’ve been using it as a demo for the past year and we have had a lot of success with that recipe."
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