CASTROVILLE, Calif. (July 18, 2017) – Ocean Mist® Farms is proud to announce their participation in the Tour de Fresh three-day cycling event, supporting the Salad Bars to Schools initiative, for a second year. The event begins July 25 in Pismo Beach and will conclude with a loop of Monterey, prior to PMA Foodservice Conference & Expo July 27, where two Ocean Mist employees – John Pattullo and Paul Scheid – will ride along with 50 peers in the industry to make fresh fruits and vegetables accessible to schools across the country.
John Pattullo, riding for Boulder Valley School District in Colo., and Paul Scheid, riding for Fairfax County Public Schools in Va. have raised a combined $1,725 toward their $7,000 goal. Over the next three weeks, both John and Paul will be training for their ride and asking for fundraising support in order to place a salad bar in each of their school districts.
“It’s important to Ocean Mist Farms to provide nutritious meals for the younger generation because they are the ones who will help carry out our vision one day,” said Diana McClean, director of marketing for Ocean Mist Farms. “We are motivated to give back to causes that align with our company’s core values and couldn’t be more proud of John and Paul for making the time to train and fundraise for a cause they believe in personally as well.”
The 93-year-old legacy at Ocean Mist Farms is to continuously invest in the community, health and wellness, which aligns with the mission of Tour de Fresh. As previous salad bar donors through the Grower-Shipper Association, Ocean Mist Farms expects their riders will be able to provide both salad bars in their respective districts.
Tour de Fresh has a goal to raise at least $150,000 to privately finance 50 salad bars in U.S. schools this year. The combination of efforts from riders’ friends, family members, and industry leaders supporting the event have successfully raised $113,000 to date, and Ocean Mist Farms encourages donations through the website at www.tourdefresh.com through July 27 in order to make this year’s goal a reality.
As a presenting sponsor, Ocean Mist® Farms is proud to announce that this year’s Artichoke Food & Wine Festival experienced a record 27% increase in attendees from last year, confirming that the California state vegetable continues to excite people seeking to explore new flavorful applications featuring the celebrated artichoke.
The company has been a key supporter of this two – day festival for several years with the intent to elevate artichoke awareness, inspire consumption, and give back to the local community where the vegetable is notoriously grown. Their efforts included bringing several local media to cover the event and encourage local community members to stop by and experience all things artichoke.
In order to support their trade partners’ sales of artichokes throughout the year, the Ocean Mist Farms event sponsorship helps host the ever popular Farmer’s Market and Agro Art competition, 13+ chef demos, field tours & food booths featuring artichokes as the hero.
The annual Ocean Mist Farms Academic Scholarship presentation took place on Saturday afternoon. This Scholarship program recognizes students who demonstrate the Company’s guiding values of Integrity, Quality, Passion and Success in their daily lives and in their pursuit of higher education.
“This year’s recipients each received scholarship funds toward their college education, which supports our community education initiative,” said director of marketing for Ocean Mist Farms Diana McClean.
In addition to helping spread the word about artichokes, both locally and nationally, this event is a celebration of the Castroville community and heritage. Proceeds from the Festival support several local programs including like Ag Against Hunger, the local community centers, school libraries, and senior activity centers.
“Looking toward next year, we’re hopeful that more and more non-residents of Central Calif. will continue to join us, as this event becomes a highlight of the year for artichoke enthusiasts all over the country,” McClean added.
February 21, 2017
OCEAN MIST® FARMS TO AWARD FIVE ACADEMIC SCHOLARSHIPS
CASTROVILLE, Calif. (Feb. 21, 2017) – Ocean Mist® Farms seeks to honor their customers as well as local families with more than just high-quality service, products and leadership. To support the youth of local communities surrounding the Ocean Mist Farms production areas in Monterey, Riverside, San Benito and Santa Cruz counties, The Ocean Mist Farms Academic Scholarship Program recognizes deserving students each year by awarding a total of five $1,000 academic scholarships.
The 93-year legacy of Ocean Mist Farms is embodied by the company’s strong belief in the Guiding Values of integrity, quality, passion and success. The chosen recipients of the scholarship exhibit the use of the four Guiding Values in their daily decisions and in their pursuit of education.
While there is no age requirement, applicants must reside in Monterey, Riverside, San Benito or Santa Cruz county and have a high-school GPA of 3.0 or higher. To apply, applicants must submit an essay, 500-word maximum, two letters of reference and proof of higher education acceptance and enrollment. The application will close March 1, 2017. To apply, submit materials to firstname.lastname@example.org or print copies of each item and mail to Ocean Mist Farms Academic Scholarship Committee, 10855 Ocean Mist Parkway, Castroville, CA 95012.
February 3, 2017
OCEAN MIST® FARMS ELEVATES CONSUMER MARKETING EFFORTS IN 2017
CASTROVILLE, Calif. (Feb. 3, 2017) – Ocean Mist® Farms plans to connect with consumers on a deeper level in 2017 with a year-long marketing approach that includes digital and permission-based marketing, public relations, and social media.
As part of the brand’s commitment to engaging more personally with consumers, Ocean Mist Farms will focus on four major consumer promotions throughout the year, including peak artichoke promotion seasons and holiday entertaining times. Through permission-based marketing, the company expects to learn more about shoppers’ preferences, which will support more customized content for future outreach. Ultimately, Ocean Mist Farms will be able to leverage the intel gathered from these four promotions to create smarter, more engaging content that inspires people to purchase more of the products they sell.
“At the end of the day, we want people to feel empowered to choose unique fresh vegetables like artichokes and Season & Steam Brussels sprouts because Ocean Mist Farms will be there to help them prepare it for the table,” said director of marketing for Ocean Mist Farms Diana McClean. “The best way for us to deliver on that promise is to listen to what our consumers want and how they prefer to engage with us. This is why we’ve committed to this level of marketing.”
The priority for this year’s marketing efforts will be to highlight the brand’s top-selling products, including artichokes, Brussels sprouts, and the expanding Season & Steam line, by sharing content that is approachable and easy to engage with, whether you are a brand-new or long-time fan.
Ocean Mist Farms will partner with nationally recognized food influencers, including thefeedfeed and others, to support each of its promotions while continuing to grow its social media communities. As a result of this years’ marketing efforts, the brand expects to grow its shopper community by tens of thousands.