CASTROVILLE, Calif. – April 28, 2014 – This spring, Ocean Mist Farms is celebrating its 90th anniversary in business by giving away field fresh artichokes for 90 days.
Starting March 1, the beginning of Heirloom artichoke season, the company is giving away artichokes until the 2014 Castroville Artichoke Festival May 31-June 1 in Monterey, Calif.
Here’s how the giveaway works: Ocean Mist Farms connects with consumers via its social media channels and its almost 40,000 Artichoke Club members. Artichoke consumers and fans are notified to enter to win daily via text, Twitter or Facebook posts and artichoke club newsletters. Throughout artichoke peak season, the giveaway has increased the company’s direct artichoke consumer engagement and dialogue activity level.
“We wanted a unique way to celebrate our 90th anniversary with our artichoke fans this season and the one thing our artichoke club members respond to most is the opportunity to win free artichokes,” said Kori Tuggle, director of marketing and business development. “The direct consumer promotion has been very successful in building awareness around the Heirloom artichoke season and gleaning consumer insight and feedback on where they buy their fresh artichokes across the country.”
Anyone can enter, but to win entrants must be members of Ocean Mist Farms’ Artichoke Club.
