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Innovative program focused on developing staff from within

CASTROVILLE, Calif. – (Nov. 21, 2011) – Ocean Mist Farms celebrated the completion of its inaugural leadership development program with a graduation ceremony Nov. 19 for Class I participants of the program designed to develop the company’s emerging leaders from within.

Conceptualized, designed, and implemented over several years, the leadership development program included curriculum that included topics such as self-awareness, organizational behavior, team building, change management, and strategic planning among others.

Jorge Suarez, director of human resources, said, “The six employees in the Class I program invested more than 165 hours of classroom field and experiential time over a year and half, read 10 books and benefitted from 20 different presentations from experts in their fields – both in and out of the company.”

“The program curriculum educated the participants about the entire Ocean Mist Farms process from seed to sales,” Suarez said, and then moved on to broader program topics that included areas such as business acumen and principles of leadership.

“This program is about developing key human capital at Ocean Mist Farms,” Suarez said. “We identified the employees with the potential to grow our business and we invested in them as part of our company’s future.”


Photo from L to R: Front row: Ed Boutonnet, President and CEO; Christopher Drew, Production Manager; Paul Scheid, General Manager; Jorge Suarez, Director of Human Resources. Back row: Adrian Zendejas, General Manager; Terry Lynch, Operations Controller; John Pattullo, General Manage;r Gary Silacci, Sales Manager

The employees were selected to participate in the program based on several criteria including current job performance, significant responsibility for people, and/or resources, as well as functional diversity and expertise within the company. The Class I graduates include:

  • Christopher Drew Production Manager
  • Terry Lynch Operations Controller
  • John Pattullo General Manager
  • Paul Scheid General Manager
  • Gary Silacci Sales Manager
  • Adrian Zendejas General Manager

“Moving forward the program will continue to identify qualified Ocean Mist Farms employees to take part in future leadership classes,” Suarez said.

Bobbielynn Galvan named president of Coachella Valley Chapter

CASTROVILLE, Calif.  -(Oct. 25, 2011) – Bobbielynn Galvan is the new president of the Coachella Valley Chapter of California Women for Agriculture. Galvan is office manager at Ocean Mist Farms office in Coachella California.

“This is a great organization that was started in Coachella Valley that supports educates and promotes our industry to the public,” said Jeff Percy, VP of Production-Coachella Ocean Mist Farms. “Bobbie has a lot of great ideas and has worked very hard these last couple of years for the organization and capped it off by being elected president.”

Galvan has been with Ocean Mist Farms since 2007 and involved with California Women for Agriculture for two years.


PMA Fresh Summit 2011

Ocean Mist Farms WINS NATIONAL AWARD for innovation in packaging

CASTROVILLE, CA(Oct. 15, 2010) – Ocean Mist Farms is one of five fresh produce companies named a packaging innovator by the Produce Marketing Association (PMA), which bestowed its fourth annual Impact Awards: Excellence in Produce Packaging at the organization’s international convention and exposition in Atlanta, earlier today. The award recognizes companies with exceptional produce packaging that demonstrates “out-of-the-box-thinking” and makes an impact on consumers.


Ocean Mist Farms was recognized for its first of its kind Season & Steam microwavable artichoke bag. The Season & Steam bag features two fresh Globe artichokes that are cleaned, trimmed, and ready to cook. The innovative packaging gives users the option to open the bag, pre-season the artichokes to their preference, reseal the package, and steam by microwave all within the same bag.

The ability to pre-season the artichokes (prior to cooking) is an exclusive convenience attribute to the produce department. The bag was recently tested with retail stores in northern California.

“Consumer research told us that many shoppers view prepping of artichokes as the major barrier to purchase,” said Kori Tuggle, director of marketing and business development. “By doing the prep work, we make eating fresh artichokes easy and convenient.”

PMA created the awards program to recognize and encourage excellence in fresh produce packaging. This year’s contest was announced in June; entries were accepted through September. PMA received more than 50 entries that were narrowed down to 25 finalists and submitted to a panel of judges who selected the winners.

For more information about the Impact Award Excellence in Produce Packaging visit httpwww.pma.compackagingaward for more information about Ocean Mist Farms, visit For more information about the new item, visit

New technology recognized for innovation by PMA

CASTROVILLE, Calif. - ( Sept. 19 2011) - Ocean Mist Farms is featuring a new item at this year’s PMA Fresh Summit in Atlanta, the first of its kind “Season & Steam” microwavable artichoke bag.

The Season & Steam bag features two fresh artichokes that are cleaned, trimmed, and ready to cook. The innovative packaging gives users the option to open the bag, pre-season the artichokes to their preference, reseal the package, and steam by microwave all within the same bag.


The bag, recently tested with retail stores in northern California ,will debut to the industry at Ocean Mist Farms’ booth #1347.

“Consumer research told us that many shoppers view prepping of artichokes as the major barrier to purchase. By doing the prep work, we make eating fresh artichokes easy and convenient,” said Kori Tuggle, director of marketing and business development.

The ability to pre-season the artichokes (prior to cooking) is an exclusive convenience attribute to the produce department. The Season & Steam microwavable artichoke bag is a finalist in the PMA’s annual innovation in packaging awards competition.

Another big attraction at PMA is the food prepared and served in the Ocean Mist Farms booth by Chef Tony Baker of Montrio Bistro in Monterey, Calif.

Chef Baker and Ocean Mist Farms will serve a menu featuring sustainable ingredients such as ocean-friendly seafood and humanely raised pork. Booth visitors on Saturday can sample bay shrimp artichoke and avocado ceviche with Ocean Mist cilantro and green onions and smoked chili tortillas served on a fresh artichoke petal and artichoke risotto made with Baker’s bacon. Sunday’s menu will feature Artisanal chicken artichoke sausage with spicy fennel slaw and an artichoke sourdough bisque with green onion infused oil.

Ocean Mist Farms will also have compost receptacles in the booth, making it easy to recycle/compost the earth-friendly plates, water cups, napkins, and eating utensils used as part of the menu sampling.

“We create a good deal of waste on a daily basis in our booth during Fresh Summit so we use the same recycling practices that we do at our company headquarters in Castroville,” Tuggle said. “We feel good about making it easy for our booth visitors to reduce-reuse-recycle.”

For more information about the new item visit

Company to help celebrate fair's 75th anniversary with multiple activities

CASTROVILLE, Calif. – (Aug. 23, 2011) – Artichoke tastings, short cooking demonstrations, recipe sharing, and a produce stand are all part of the featured activities planned for Ocean Mist Farms Day at the Monterey County Fair on Friday, Sept. 2, in the Ag Building.

From noon to 5 p.m. the company will be serving Artichoke Sourdough Bisque with Garlic Bread Sticks, Spinach Salad with Apple Smoked bacon, and Pecorino Romano Cheese tossed in a Creamy Balsamic Vinaigrette, and long-time fair favorite, fried artichokes, all recipes are available at

While enjoying artichokes, fair goers will have the opportunity to become an Artichoke Aficionado club member.

Ocean Mist Farms will also enter its entire product line of fresh vegetables, including artichokes for judging against other locally grown produce. It is an annual tradition for the Ocean Mist Farms harvest managers crew, supervisors, and quality assurance team to demonstrate their expertise at putting together special fair packs for the vegetable commodity judging competition.

As part of its fair participation, Ocean Mist also donates product to the Country Store located in the Ag Building each day of the fair; all Country Store sales proceeds benefit the Ag Building Fund as well as to help fund ag education programs such as school tour day and the Garden in a Wheelbarrow program.

“We support the fair because we believe it is important to build awareness about Monterey County agriculture to local residents,” said Kori Tuggle, director of marketing and business development. “The commodity competition allows us to demonstrate our strength in producing quality vegetables year round.”

Cisco Martinez, Ocean Mist Farms quality assurance manager, said, “Every year we don’t know what to expect from the participants in this competition so the entire staff at Ocean Mist Farms — from the field to the Cooler — work as one team and give it 100 percent to demonstrate and be recognized as the leader in this competition. We all take it to the heart and set our goal as there is no place than first place.”
For more information about Ocean Mist Farms visit for Monterey County fair information, visit

Winning recipe features locally-grown Ocean Mist Farms artichokes

CASTROVILLE, Calif.  -(Aug. 1, 2011) – Chef Tony Baker, executive chef and co-owner of Montrio Bistro in Monterey, Calif., was the winner of a “Top Chef” style cook-off July 29 at the Produce Marketing Association’s annual foodservice conference in Monterey.

Baker demonstrated the preparation of Smoked Artichoke-Spinach and Goat Cheese Crepes with Scrambled Eggs and Mustard Cream and was entered into the competition for the “Best Tasting Menu Item” contest in the breakfast category.


The judging criteria for the contest included appearance, aroma, taste, quality indicators, produce-centricity, and innovation.

The conference attendees chose the winning recipe and all participating chefs’ recipes will be included in a recipe booklet.

This is the second time that Baker has been honored by the produce industry. In 2008, he received the first annual 2008 Produce Excellence in Foodservice Award from United Fresh Research & Education Foundation at its annual conference United Fresh. Baker was one of five outstanding chefs recognized for the use of produce in the culinary arts.

“At Montrio Bistro we work closely with farmers to get the very best of the season,” Baker said. “Living and working on the Monterey Peninsula makes it easier; we are fortunate to have a plethora of farmers offering us their produce that our customers appreciate.”

The menu at Montrio Bistro features locally grown produce such as Ocean Mist Farms artichokes. Baker has worked with Ocean Mist Farms on recipe development and other ideas for more than 10 years.

Upgrades to processing plant doubles capacity


CASTROVILLE, Calif.(July 25, 2011) – Ocean Mist Farms completed the upgrade and expansion of its Baja Mist production facility in order to increase Mexico-grown product offerings the company celebrated the opening with a ribbon cutting ceremony May 23 at the facility located in the Mexicali Valley of Mexico.

baja mist location

By expanding the size, the plant has doubled the capacity to process and ship all Ocean Mist commodities grown in Mexico including iceless green onions, Brussels sprouts, leeks, and radishes.

“The facility mirrors the companys U.S. operations from a processing and food safety standpoint,” said Ocean Mist Farms Vice President of Production Troy Boutonnet.

Prior to the expansion, the Ocean Mist Farms facility in Mexico was at capacity. In the latest 26-weeks ending March 26, dollar and volume sales of the green onion category increased more than 9 percent nationally compared to the prior year (Source: Perishables Group FreshFacts).

“We are now poised to meet growing customer demand for green onions and Brussels sprouts,” Boutonnet said.

“Ocean Mist Farms developed the state of the art cooler and process design after years of observing processing facilities in and out of the produce sector, including Coca-Cola Mexico leading to design innovations that address product quality, shelf life, food safety, employee comfort in the work environment, and security,” Boutonnet said.

“The upgraded design of our plant in Mexico exceeds the current industry standards for product risk management,” Boutonnet said. “We want this facility to be a showcase for all green onion producers regardless of the location.”

baja mist expansion ribbon cutting ceremony_5.23.11

Ribbon cutting participants representing the partnership/owners of Baja Mist: (Left to right) Roberto Quintana: Owner, Agricola Quintana, Gilberto Quintana: Owner, Agricola Quintana, Carmen Quintana: Owner. Agricola Quintana. Ed Boutonnet: CEO, Ocean Mist Farms, Troy Boutonnet: VP Production, Ocean Mist Farms.

Chef Tony Baker to participate in Top Chef style food demo

CASTROVILLE, Calif.(July 15, 2011) – Ocean Mist Farms will host an artichoke field tour as part of PMA’s Fresh Produce Academy at the annual foodservice conference in Monterey, Calif.

The field tour on Friday, July 29, includes a visit to a beach-side artichoke field, company headquarters and a cooling facility, and a cooking demonstration by Chef Tony Baker of Montrio Bistro, Monterey, Calif.


Chef Baker will also be featured in a “Top Chef” demo networking breakfast, on July 29 where he will demonstrate the preparation of Smoked Artichoke-Spinach and Goat Cheese Crepes with Scrambled Eggs and Mustard Cream and be entered into the competition for the “Best Tasting Menu Item” contest in the breakfast category. The winner will be chosen by the conference attendees. All recipes will be included in the Chef Demo Networking Breakfast Recipes Booklet.

Christopher Drew among Produce Business 40 Under Forty

CASTROVILLE, Calif.(June 22, 2011) – Chris Drew, Production Manager for Ocean Mist Farms, was nominated by industry peers as one of Produce Business magazine 40 Under Forty.

Chris Drew. 40 under 40 06.22.11 002

The seventh annual award recognizes young leaders who excel in community involvement and other company and produce industry accomplishments.

Drew manages the production of artichokes, broccoli, Brussels sprouts, cauliflower, celery, cardone, fennel, head lettuce, mix lettuces, romaine, romaine hearts, and spinach on more than 5,000 acres.

In the past five years, Drew has taken on several key roles of importance to Ocean Mist Farms and the industry including chair of the Ocean Mist Farms Integrated Pest Management Team, member of the Agriculture Water Advisory Committee for Monterey County, member of the California Artichoke Advisory Board, and panel member of the pilot program for the Sure Harvest Sustainability Index for specialty crops.

Drew is also a current member of the Ocean Mist Farms Employee Leadership Development Program (a two year program).

“I am grateful that the industry recognizes the efforts that the Ocean Mist Farms Production Team is making as a leading grower shipper of safe, quality, artichokes, and fresh vegetables from the farm,” Drew said.

Drew has worked with Ocean Mist Farms since 2004, and is a graduate of Cal Poly San Luis Obispo with a bachelor degree in crop science.

Ocean Mist Farms announces spring promotion sweepstakes winner

CASTROVILLE, Calif.(June 16, 2011) – Linda Custard of Superior, Wisc. has never loved artichokes more. Custard won $10,000 in Ocean Mist Farms spring promotion the “Easy to make. Easy to win.” sweepstakes.

In addition to Custards cash prize, she and 60 other sweepstakes participants received a case of field fresh artichokes delivered to their home.

“I was absolutely blown away when I won,” Custard said. “And the case of artichokes was a fantastic centerpiece to my family’s Memorial Day celebration. We grilled them and tried a bunch of new recipes.”

Custard said she buys fresh artichokes at Super One Foods or Walmart in Superior Wisc.

linda custard, superior, wisc.

Ocean Mist Farms’ first-ever consumer sweepstakes ran for six weeks during the peak of spring artichoke season. During that period, shoppers were directed to Ocean Mist Farms’ new mobile site, where they could enter to win a grand prize of $10,000. To qualify, consumers had to provide an email address and become an Artichoke Aficionados club member.

The promotion was publicized through point-of-sale signage, QR codes, Facebook, Twitter, retail artichoke display contests, and email blasts to all Artichoke Aficionados club members.

“The promotion was an incredible success,” said Kori Tuggle, director of marketing and business development. “Membership in the Artichokes Aficionados club grew 400 percent from 8,600 to 34,121.”

Getting to the heart of artichoke season in California

May 13, 2011(Castroville Calif.) – California Country TV featured Ocean Mist Farms artichokes on an episode that airs today, Getting to the heart of artichoke season in California, featuring Tracy Sellers on a field tour showing how artichokes are grown and harvested in Castroville. Click Here To View Segment

tracy sellers with dale huss of ocean mist farms in castroville ca artichoke ranch

Thistle be fun in theme of this year's activities

CASTROVILLE ,Calif.(May 11, 2011) – Ocean Mist Farms will help the artichoke capital of the world, Castroville, Calif. celebrate its 52nd Annual Artichoke Festival May 20 and 21.

The residents of Castroville began celebrating the artichokes harvested in area fields with the first festival in 1959. As the country’s passion for artichokes grew so did the festival’s roster of activities which now includes an afro-art competition, musical entertainment, cooking demos, wine tasting,s field tours, farmers market, and an arts and craft fair.

With headquarters located in Castroville, Ocean Mist Farms is a proud sponsor of the annual festival tradition.

All festival events take place in downtown Castroville, for more information visit and vote online for the 2011 festival prince and princess who will receive college scholarships.

castroville artichoke festival logo - pms

Castroville, Calif. – (April 29, 2011)- Large displays of fresh locally-grown artichokes, in coordination with the peak of the Castroville artichoke season, are in all Monterey and Santa Cruz Nob Hill store locations; shoppers can expect to find plentiful fresh artichokes through next week.

nob hill on south main st salinas_produce team with ocean mist farms artchoke display

Ocean Mist Farms ad featured on Times Square Jumbotron

CASTROVILLE, Calif.(April 27, 2011) – Ocean Mist Farms is announcing the spring artichoke season in a big way: on a Jumbotron electronic billboard on 42nd street in the Times Square area in New York City.

The 15-second video advertisement tells viewers that the spring artichoke season is here and they can find artichokes on sale at nearby Food Emporium locations in New York City. It also provides a link to for artichoke instructional videos.

Jumbo Tron 002

“With 1.5 million people walking through the Times Square neighborhood every day, the Jumbotron video was a new and wide-reaching way to announce the arrival of spring artichoke season,” said Kori Tuggle, director of marketing and business development.

Food Emporium is promoting Ocean Mist Farms artichokes through the duration of the Jumbotron ad.

Castroville, Calif. – (April 27, 2011) – Lucky Store #758 in San Jose, Calif., participated in the Ocean Mist Farms fresh artichoke display contest in April. The contest, open to all SaveMart Lucky and Food Maxx stores, required produce managers to build displays using case cards posters and cartons as well as Star Olive Oil; winners will receive cash and other prizes.

lucky store entry in san jose ca ocean mist farms artichoke display contest (1)

Cash and fresh artichokes are part of the prize package given away this spring

CASTROVILLE, Calif. – ( April 14, 2011) – Ocean Mist Farms is supporting sales of fresh artichokes this spring with the company’s first-ever consumer sweepstakes

The sweepstakes, Easy to Make Easy to Win, is intended to build excitement for the fresh artichoke crop with shoppers nationwide and drive membership in Ocean Mist Farms Artichokes Aficionados club.

The sweepstakes is running six weeks, from March 28 through May 6. During that period, shoppers are directed to Ocean Mist Farms new mobile site where they can enter to win a grand prize of $10,000.

Ocean MIst Easy to Make Easy to Win Artichoke Sweepstakes Petal Insert

In addition, every week during the six-week promotional period, 10 people will win a case of field fresh artichokes. Ocean Mist Farms is promoting the sweepstakes with in-store signage, a display contest, and stickers on the handles of all its club-store bag packages. Retail stores can order sweepstakes point of sale on the Ocean Mist Farms ordering portal.

“Digitally, Ocean Mist Farms is advertising the sweepstakes through ads on Facebook. The company is also adding a quick-response (QR) code to all of its point of sale and packaging to prompt instant, in-store interaction with shoppers at the store level,” said Kori Tuggle, director of marketing and business development.

“We’re using all of our communication vehicles: On pack, in store, our website, Facebook, and Twitter to tell our artichoke story,” Tuggle said. “This is the first time we’re offering artichoke lovers a sweepstakes and were excited to see how they respond. We’ve been visiting our retail customers across the country to tell them about the sweepstakes and their response has been overwhelmingly positive.”

In Northern California, where fresh artichoke sales have the highest velocity, Ocean Mist Farms is also providing traditional media outlets such as newspaper, radio, and TV stations, with information about Castroville’s spring artichoke harvest and the sweepstakes.

Ocean Mist Farms predicts a good-size green globe artichoke crop out of Castroville, Calif. this season, similar in size to the 2010 harvest, with promotable quantities throughout the spring.

Shoppers can find artichokes on sale just in time for peak season

CASTROVILLE, Calif.(April 4, 2011) – Ocean Mist Farms added a promotional page to its website for the 2011 peak artichoke season that allows shoppers to find artichokes on sale in their markets.

The “Where to Find Artichokes on Sale,” webpage, first posted March 1, is being updated weekly throughout the spring artichoke season in Castroville, Calif.

Artichoke shoppers are alerted via Ocean Mist Farms’ posts on Facebook, Twitter, and by email to Artichoke Club members.

Consumers can go to the webpage, choose the region of the country where they live, and see artichoke promotions listed by retailers specific to their location.


“It is an exclusive service that supports retailers’ ads and consumers asking where they can find artichokes now,” said Kori Tuggle, director of marketing and business development.

“We know shoppers are looking for value and we want to use every tool we have to communicate with them when our retail partners are promoting artichokes,” Tuggle said. “This is another vehicle that creates dialogue with our consumers. Retailers active on social media outlets also pick up our posts and share the artichoke sale prices with their engaged consumers.”

The “artichokes on sale” page allows Ocean Mist Farms to deliver all retail promotions directly to the artichoke shopper target market.

Since the page was launched, it is receiving more than 10,000 impressions weekly through Ocean Mist Farms’ artichoke club membership and friends/followers on Facebook and Twitter.

Adrian Zendejas named agriculturist of the year

CASTROVILLE, Calif.(March 25, 2011) – The Coachella Valley Chapter of California Women for Agriculture has named Adrian Zendejas agriculturist of the year.

Zendejas is general manager of Desert Mist Farms in Coachella, Calif., the southern California desert farming company of Ocean Mist Farms.

Zendejas will be honored at a dinner celebrating National Agriculture Week along with 20 scholarships students.

A former CWA scholarship winner himself, Zendejas was born and raised in the Coachella Valley by parents who worked in the valley’s agriculture industry.

“I grew up in this industry. It was tough work but I loved outdoors and the satisfaction of doing that means something,” Zendejas said.


Zendejas recently described “the secret” to his day-to-day job responsibilities to a local newspaper as, “Just hard work really! And a phenomenal team. Thorough ground preparation. And irrigation – water timing to make sure the crops survive the heat. It is a seven day a week job but its very gratifying to see from start to finish what you’ve accomplished,” he said. “It’s like being in a garden every day of the year; you can’t beat it.”

Zendejas has been with Ocean Mist Farms since 1997. Today he manages the year round farming program at Desert Mist where the branch of Ocean Mist Farms is just finishing its winter season of more than 30 fresh vegetable commodities such as lettuce, spinach, broccoli, cauliflower, and artichokes. features recipes, videos and more

CASTROVILLE, Calif.(March 10, 2011) – Ocean Mist Farms launched a new mobile version ( of its website on March 1.

A mobile site is a mobile-device friendly version of a full website. The Ocean Mist Farms mobile site contains content similar to its full website,, such as videos about cooking and preparing artichokes, a recipe database, an ask the chef function, and links to Ocean Mist Farms’ social media sites on You Tube, Facebook, and Twitter.

“Our overall strategy with the new mobile site is to be able to reach consumers by their preferred device of communication,” said Kori Tuggle, director of marketing and business development. “Whether it is a desktop PC, an iPad, iPhone, or Android, we are poised to cater to artichoke consumers on any device.”

The mobile site will also allow Ocean Mist Farms to execute QR code promotions and make instant in-store connections with artichoke shoppers.

“Our goals with the new mobile site are to remain relevant and engaged with our target audience, to provide value to the user, educate artichoke users, and support retail sales,” Tuggle said.

According to Morgan Stanley Research, in Q4 2010 Smartphones and Tablets combined outsold desktop PCs.

“With mobile platforms having reached critical mass, this is one of several mobile trends that we are acting upon,” Tuggle said.

Ocean Mist Farms

CASTROVILLE, Calif.(March 2, 2011) – On March 1, a Safeway store in Northern California displays Ocean Mist Farms artichokes with Frost Kissed petal inserts to educate shoppers about the cosmetic condition caused by colder temps in Northern California.

adel rey oaks store_frost kissed inserts_3.1.11

Ocean Mist Farms makes year-round vegetable slow cooking easy and accesible

CASTROVILLE, Calif.(Jan. 12, 2011) – Ocean Mist Farms, the largest grower of fresh artichokes in the country, is offering a digital version of its new slow cooking recipe book free, online.

The slow cooking vegetable cookbook is the most recent in a series the company is distributing digitally rather than through more traditional forms of publishing.

“We put a lot of effort into creating cooking videos and digital cookbooks to enhance the experience of visitors to our Web site and give them more than what they were expecting with a traditional recipe search online,” said Kori Tuggle, director of marketing and business development. “From the traffic trends we discover online, we modify our site content to cater to what people are looking for.”

italian crock pot artichokes

The online publication has virtual pages that can be turned by clicking the mouse or the clicking the navigation bar. The cookbook can also be searched inside for words, figures and full sentences, printed, or saved as a PDF file, and shared with friends electronically.

“We know slow cooking is top of mind during the winter months,” Tuggle said. “Our online recipe database is a resource being used by both consumers and our retail partners.”

For example, a California-based supermarket chain, Save Mart, promoted Ocean Mist Farms crock-pot artichokes recipe recently in the chains weekly circular.

“We’re using all forms of digital communication, from our website to social media, to help make cooking artichokes easier and more fun,” Tuggle said.

Ocean Mist receives a monthly average of 30,000 unique visitors a month to its website, with more than 50 percent of the visitors coming to the site specifically for artichoke recipes based on the volume of website pages viewed.