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2007 Press Releases
Ocean Mist Farms Introduces New Artichoke Products
New products to debut at the Produce Marketing Association Fresh Summit Convention

CASTROVILLE, Calif. - (September 27, 2007) - Ocean Mist Farms, the largest grower of artichokes in the United States, will launch two products – baby artichokes in clamshells and “hang tags” for its organic globe artichokes – at the Fresh Summit Convention in Houston.

“Ocean Mist Farms developed the new products to extend the size and enhance the offerings of the traditional artichoke display,” said Kori Tuggle, marketing manager.

The clamshell packages make it easier for both store personnel and shoppers to handle artichokes. The new, square-shape clamshell, for example, makes the new packages easier to stack and store.

The clamshell also eliminates any tears caused by thorns getting caught in over-wrap film. In addition, the artichokes are protected and less likely to bruise due to less handling and more rigid packaging.

The “hang tags” are designed to help shoppers distinguish organic artichokes from conventional.

The tag includes a UPC code for easy scanning at point of sale. The back of the tag provides cooking and eating instructions.

The new products will be available at the Produce Marketing Association’s Fresh Summit Convention (Oct. 12 – 15) at the Ocean Mist Farms booth #3533.

 
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