CASTROVILLE, Calif. – April 16, 2013 – Ocean Mist Farms is supporting sales this spring with multiple activities designed to generate consumer awareness for fresh artichokes.
Peak volume of the Castroville crop is April through May, said Kori Tuggle, director of marketing and business development, with peak volume for baby-sized artichokes expected the last week of April through May.
To celebrate the start of the season, Ocean Mist Farms extended an exclusive offer to members of the Artichoke Aficiandos club to purchase a case of artichokes directly from the company. Last year was the first year Ocean Mist Farms made artichokes available to purchase for artichoke club members.
Ocean Mist Farms is further leveraging its more than 38,000 club members to communicate information about retail promotions in April and May. The company sends a weekly email to club members with retail ads specific to the region they live in to alert them where they can find Ocean Mist Artichokes on sale. The same message is also shared via Ocean Mist Farms’ 10,000 Facebook fans and other social media channels.
In Northern California, where fresh artichoke sales have the highest retail velocity, Ocean Mist Farms is working with several retailers on promotions and display contests throughout April and is running radio ads to drive shoppers into stores.
California is the largest fresh market for Ocean Mist Farms and the company was excited to see that artichokes won an online contest organized by KGO Radio in San Francisco and Lt Gov Gavin Newsom,to name the “official state vegetable of California.” Company representatives will cook an artichoke dinner for Newsom later this season in Sacramento.
On April 27, KGO’s Chef Ryan Scott will broadcast live from Ocean Mist Farms’ kitchen at corporate headquarters in Castroville, Calif., he also filmed an episode of his show “Food Rush” in Castroville and featured artichokes when he participated in the Pebble Beach Food & Wine Festival.
Working with chefs is another component of peak season promotions this year and Ocean Mist Farms will be demonstrating artichoke menu concepts at Baldor’s “The Bite” on April 22 in New York City.
Ocean Mist Farms will wrap up peak season by sponsoring the annual Artichoke Festival in Castroville, May 18-19. The festival features Arti the Artichoke, Agro Art, art fairs, field tours and assorted activities for artichoke lovers of all ages. For more information about the company and its products, visit www.oceanmist.com.