| Ocean Mist Farms Kicks Off Season with Marketing Activities |
| Display contests, product demos and grower appearances scheduled to spark sales |
CASTROVILLE, Calif. – (April 14, 2008) – Ocean Mist Farms is sparking the beginning of peak artichoke season with several new marketing activities this spring.
With good size artichokes and strong volume projected for the next two months, Ocean Mist Farms is supporting sales with activities such as in-store demos, grower appearances, display contests and consumer outreach focused on educating shoppers about how-to-eat artichokes.
"Reinforcing the health benefits of artichokes for current users and creating trial with new users is our primary goal. It is a great opportunity to show people at the store level new and easy ways to serve a fresh artichoke," said Kori Tuggle, director of marketing Ocean Mist Farms.
Ocean Mist Farms created four new seasonal recipe cards that are being inserted in packages of fresh artichokes.
The first recipe distributed, "Chili & Chokes," uses steamed artichoke leaves instead of tortilla chips for dunking in chili.
"It is an inviting and tasty way to eat artichokes that kids love," Tuggle said. "We've been using it as a demo for the past year and we have a lot of success with that recipe."
Ocean Mist Farms is also rolling out a new package product this spring: A two-count clamshell package designed to drive incremental sales.
The new package, along with the seasonal recipe cards, will be available at the United Fresh show in Las Vegas, booth 4323.
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