|Ocean Mist Farms Brings California Artichokes To Minnesota Shoppers
|More than 1,800 people served at Kowalski's Markets store opening
CASTROVILLE, Calif. — (November 24, 2008) — Shoppers at the new Kowalski’s Market in Eagan, Minn., got a fresh taste of California last week when Ocean Mist Farms served artichoke recipes as part of the store’s grand opening.Ocean Mist Farms served 1,800 servings of grilled fresh long-stem artichokes with artichoke hummus on Thursday and Friday, Nov. 20-21.
The Ocean Mist Farms demo team showed shoppers how to use a potato peeler to remove the outside strands of a long-stem artichoke to prepare for cooking.
Once the artichoke was cooked, the demo team used a food processor to make artichoke hummus with garbanzo beans.
"Having Ocean Mist at Kowalski’s brought the entire produce department to life and taught shoppers how to be passionate about artichokes," said Terri Bennis, Vice President of Fresh Food Operations, Kowalski’s Markets.
One shopper, Marielle DuBois of Green Bay, Wisc., said "she would never have tried a fresh artichoke if Ocean Mist Farms had not been demonstrating how to prepare and cook them in the produce department."
"I am back to buy more artichokes today," DuBois said.
Kowalski’s Markets is an independent nine unit chain of upscale grocery stores in Minnesota.
Joe Feldman, Vice President of Sales and Marketing, Ocean Mist Farms, said education is an important part of the company’s marketing program.
"Research shows that shoppers are interested in learning more how to use artichokes and why they should eat artichokes," Feldman said. "We appreciate the opportunity to work with our retail partners, like Kowalski’s Markets, to educate shoppers."