CASTROVILLE, Calif. – (September 21, 2009) – Ocean Mist Farms will be "tweeting" from the show floor at this year’s PMA Fresh Summit.
A "tweet" is a 140-character answer on Twitter to the question, "What are you doing?"
The company has been using multiple social media tools for the past year, including You Tube, MySpace, Facebook and Twitter, said Kori Tuggle, marketing manager, and the upcoming trade show is an opportunity to engage with trade customers in a novel, new way.
"We plan to post tweets throughout the three days of Fresh Summit to share live show updates directly from our booth," Tuggle said. "We know this year that some customers have cut back their number of attendees and we think Twitter is a great tool to keep people updated on what Ocean Mist Farms is doing at the show, even if they’re not in Anaheim."
For conference attendees, Twitter is a quick, efficient means of real-time communication about activities within the Ocean Mist Farms booth (#4138.) such as live show floor updates, daily menu being served by Chef Tony Baker of Montrio Bistro in Monterey, Calif., or where to get the free tote bags Ocean Mist is distributing during the exhibition’s opening hours.
To increase its number of "followers" on Twitter, Ocean Mist is going to also be giving away new generation IPod Nanos (with video and radio function) daily throughout the three days of the Fresh Summit expo.
To win, participants must follow Ocean Mist Farm on Twitter in order to receive the daily contest announcement via Twitter, be the first to arrive at the Twitter Spot in the Ocean Mist Farms booth (#4138) and show a retweet of any earlier Ocean Mist post.
"We are anxious to see how many people at PMA are already engaged with Twitter and to show case a new media tool we intend to use to build dialogue directly with artichoke consumers." Tuggle said.
To follow Ocean Mist Farms on Twitter visit, www.twitter.com/oceanmistfarms |