CASTROVILLE, Calif. – (Jan. 13, 2010) – Ocean Mist Farms is going green by making its new soup and salad recipe cookbooks available digitally online.
The new cookbooks, available now, are the most recent in a series the company decided to distribute digitally rather than through more traditional forms of publishing.
"We put a lot of effort into creating cooking videos and digital cookbooks to enhance the experience of visitors to our Web site and give them more than what they were expecting with a traditional recipe search online," said Kori Tuggle, company marketing manager. "From the traffic trends we discover online, we modify our site content to cater to what consumers are looking for."
Ocean Mist receives a monthly average of 30,000 unique visitors a month to its Web site, with over 50 percent of the visitors coming to the site specifically for artichoke recipes based on the volume of Web site pages viewed. In 2009, the company had more than 70,000 recipe page views.
"We know people use the Internet for recipes and we want to be their source of information for cooking vegetables – and fresh artichokes in particular," Tuggle said. "We're using all forms of digital communication, from our Web site to social media, to help make cooking artichokes easier and more fun."
For more information about Ocean Mist Farms, including promotional ideas, visit www.oceanmist.com.
|