CASTROVILLE, Calif. – (March 31, 2010) – MMM butter! Ocean Mist is collaborating with the California Milk Board on a cross promotion in April.
The offer includes an instant redeemable coupon for $0.55 off any purchase of California butter with the purchase of an Ocean Mist Farm artichoke.
More than 500,000 IRCs will be affixed to artichokes sold in to western California retail stores during April.
This is the first cross-promotion for bulk artichokes for Ocean Mist Farms and it was especially important to work on the design of the IRC.
The end design, shaped liked an artichoke petal, compliments the vegetable while still looking like it is part of the artichoke.
"April is the peak of our classic green globe spring crop in Castroville and we want to do everything we can to drive sales," said Kori Tuggle, marketing manager. "Butter is a natural partner for artichokes because shoppers use butter for their dipping sauces or recipes and we especially like that the coupon will sends shoppers to our Web site for more recipes and cooking ideas."