CASTROVILLE, Calif. –(May 3, 2010) – To mark the peak the Castroville artichoke season, all Save Mart, Lucky supermarket and Food Maxx stores are participating in an artichoke display contest with Ocean Mist Farms display kit. The display contest challenges produce department teams to build a creative display using an Ocean Mist Farms artichoke display kit with bulk and packaged artichokes.
Ocean Mist Farms will select multiple contest winners based on creativity and the increase in artichoke sales compared to the same period last year.
"In terms of annual volume, Save Mart is one of the top three selling retailers in the US for the artichoke category. The display contest helps drive sales to create a ‘win-win-win’ for Save Mart, their customers and the Ocean Mist growers," said Kori Tuggle, marketing manager at Ocean Mist Farms.
Mark Colvin, category manager at Save Mart, said "With our print ad promotions and the in-store produce teams building large displays, we create an artichoke destination during the peak of the Castroville season. Our shoppers appreciate and connect with the tradition of this locally grown crop."