CASTROVILLE, Calif. – (August 12, 2010) – Ocean Mist Farms, the largest grower of fresh artichokes in the country, is greening up backyards grills this summer by offering a digital version of its new vegetable grilling cookbook free, online.
The vegetable grilling cookbook is the most recent in a series the company decided to distribute digitally rather than through more traditional forms of publishing.
"We put a lot of effort into creating cooking videos and digital cookbooks to enhance the experience of visitors to our Web site and give them more than what they were expecting with a traditional recipe search online," said Kori Tuggle, company marketing manager. "From the traffic trends we discover online, we modify our site content to cater to what people are looking for."
The online publication has virtual pages that can be turned by clicking the mouse or the clicking the navigation bar. The cookbook can also be searched inside for words, figures and full sentences, printed, or saved as a PDF file and shared with friends electronically.
"We know people use the Internet for recipes and we want to be their source of information for cooking vegetables – and fresh artichokes in particular,” Tuggle said. “We’re using all forms of digital communication, from our Web site to social media, to help make cooking artichokes easier and more fun."
Ocean Mist receives a monthly average of 40,000 unique visitors to its Web site, with more than 50 percent of the visitors coming to the site specifically for artichoke recipes based on the volume of Web site pages viewed. In April alone, during peak of the artichoke spring season the company had more than 15,000 recipes views and over 70,000 cooking video views. |