CASTROVILLE, Calif. – (Sept. 30, 2010) – Ocean Mist Farms is partnering with Sony this fall to promote the of release of the movie Eat Pray Love on DVD.
The retail offer includes an instant redeemable coupon for $3 off a purchase of Sony’s Eat Pray Love movie on DVD with the purchase of an Ocean Mist Farms artichoke.
More than 150,000 IRCs will be affixed to bulk artichokes sold nationwide at retailers carrying Ocean Mist Farms artichokes from Nov. 30 through Dec. 31. The target market for the movie is females, 18 and older which relates to the profile of an artichoke consumer.
Ocean Mist Farms will also provide the IRC directly to the 7,500 members of its Artichoke Aficionados Club. (Visit oceanmist.com to join.)
This is the second cross-promotion for bulk artichokes for Ocean Mist Farms and the company plans more in the future.
"We saw this as an opportunity to promote sales of artichokes at regular retail pricing while offering shoppers instant cash back for a hot DVD gift item this holiday season,” said Kori Tuggle, marketing manager.
In the movie, Julia Roberts stars as the main character who explores the art of pleasure through food during a visit to Italy and enjoys eating local foods such as artichokes, Tuggle said. |