The Communications Manager oversees all activities and personnel related to social media management, advertising, and content creation, as well as the companies trade public relations activities.
Essential Duties and Responsibilities
- In collaboration with the Senior Director of Marketing, plan, design, implement and monitor Ocean Mist Farms social media marketing campaigns.
- Create, curate and manage social media content, including text, audio, visual and multimedia formats.
- Brand development through consumer and trade public relations and social media.
- Develop, write and manage the company’s bi-weekly fresh produce blog.
- Identify key target customers, establish clear objectives, design and build effective content strategy to engage the targeted audiences.
- Manage all trade and consumer public relations activities, including identifying newsworthy topics, drafting trade press releases, and communicating with the editorial staff of the major industry trade publications.
- Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
- Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
- Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversations.
- Design, implement and manage social ad campaigns integrated into the company's strategic marketing plans.
- Collaborate with outside agencies and professional resources, as needed, to achieve social media campaign objectives.
- Increase social media traffic and conversations and provide clear measurements on all activities.
- Track social media campaigns' key performance metrics to maximize results and report progress to management.
- Use sound fiscal management to develop and manage the communications budget, keeping programs and activities on track and within budget.
Job Requirements and Qualifications
- AA Degree, BA required.
- 7-10 years of experience managing and implementing social media programs.
- Experience in digital marketing campaign management and creating digital content that builds the companies brand and drives effective consumer and trade partner engagement.
- Hands on experience in content management.
- Ability to deliver creative content (written, image and video).
- Strong knowledge of SEO, Google Analytics and keyword research.
- Knowledge of online marketing channels.
- Excellent copywriting skills.
- Experience using HubSpot or similar software tools.
Salary Range: $88,700 - $129,500
