The Director of Marketing is responsible for elevating the Company brand to the trade, consumer and community audiences by leading a strategic, integrated and proactive approach across all communication and marketing activity that maximizes reach and impact of each initiative and results in a positive and productive brand and product experience. This position requires a strong mastery of current communication platforms and strategies to include public relations, influencer engagement, advertising, media relations, social media, inbound marketing and web strategy and data influenced content creation.
Essential Duties and Responsibilities
Annual Marketing Planning
Communications and Branding
New Product Development Support
Account Support & Category Management
Consumer Relations & Crisis Communication & Management
Job Requirements and Qualifications