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News & Press Releases

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CASTROVILLE, Calif. (Oct. 15, 2018)Ocean Mist Farms is excited to share that its fall consumer promotion is underway and actively educating and incentivizing shoppers to incorporate artichokes and Season and Steam® products into their meals this fall. The strategy includes a Fall Flavor Giveaway sweepstakes, food influencers and brand ambassadors, geo-targeted mobile couponing technology, targeted social media advertising and strategic media placements – all in an effort to ignite sales and drive in-store demand.

The promotion timeframe aligns with the fall holiday season and all the eating occasions that come with this busy time of year. Ocean Mist Farms seeks to elevate its artichoke and Season & Steam vegetable line as a fresh, flavorful and convenient solution for holiday entertaining as well as every day meals during this hectic season.

For this reason, the promotion utilizes the support of two key food influencers, Chrissa Benson from Physical Kitchness and Kaleigh McMordie from Lively Table, who will be to educating and empowering consumers to incorporate Ocean Mist Farms products into their holiday meal plans.

Additional campaign investment includes Carissa Bealert, registered dietician and nutritionist, who will represent the brand in 6 televised media segments to emphasize the nutrition and simplicity of these items, and iBotta, an easy to use couponing app, to generate trial, which the brand’s influencers are all encouraging their readers and viewers to take part in.

“We know that this time of year can be especially busy for our shoppers, and we want to make sure they know that our products are perfect for a quick, delicious, and nutrient packed meal,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We have invested in a marketing strategy that we know increases sales based on coupon redemptions. The Fall Flavor Giveaway is another fun, on-trend and engaging promotion to elevate this message and inspire shoppers to purchase our products during the months ahead.”

To further incentivize shoppers, every week between Sep. 27– Nov. 9, shoppers can enter the Fall Flavor Giveaway for a chance to win an Instant Pot® Duo 6-Quart cooker and receive a free Instant Artichoke e-cookbook full of quick and easy meal inspiration.

To learn more about how Ocean Mist Farms is igniting sales for its retail partners, visit them in booth #1132 October 19-20 at PMA Fresh Summit!

CASTROVILLE, Calif. (Sept. 25, 2018) – Ocean Mist Farms, is proud to announce the hire of Rick Bravo as its new Vice President of Sales and Marketing. Bravo brings nearly 35 years of experience serving the fresh produce industry and a wealth of knowledge in sales and leadership, which is highly valued by the team at Ocean Mist Farms.

As a veteran of the industry, Bravo joins the company with past experience at Dole Fresh Vegetables and Tanimura & Antle with a strong dedication to customer service. His extensive background within the vegetable category will be instrumental as he spearheads the sales and marketing efforts at Ocean Mist Farms. 

“We are delighted to have someone of Rick’s caliber join our team,” said Joe Pezzini, president and CEO of Ocean Mist Farms. “His substantial knowledge of the industry and established relationships with retail and foodservice partners makes him an invaluable addition to our team.” 

Graduating with a Bachelor’s of Science in Administrative Justice, Bravo found his way into the produce industry as a sales manager and has never left. His commitment to fresh food and adept ability to lead well, drive profits and improve efficiency has brought him to where he is today.

“I am thrilled to join the team at Ocean Mist Farms and look forward to this new opportunity while still serving an industry I care deeply about,” said Bravo.

Follow the Ocean Mist Farms brand on Facebook, Instagram, and Twitter

CASTROVILLE, Calif. (Aug. 6, 2018)Ocean Mist Farms, leading grower of fresh artichokes, continues to move the dial on artichoke purchases and consumption through its investment in a 360-degree marketing strategy. In an effort to learn more about the artichoke shopper, the brand’s spring promotion served as a resource for consumers searching for educational material on the benefits and usage tips for artichokes, recipe inspiration and digital coupons through iBotta. In turn, the brand earned more than 15,000 new shopper contacts that are interested in learning more about the brand.

Through the retail specific data Ocean Mist has gained from its partnership with iBotta, the brand is able to verify that more than 9,500 shoppers used the technology to download a coupon for Ocean Mist branded products and completed an in-store purchase. As a result of this interaction, the brand is able to measure in-store purchases while learning more about the shopping behaviors on a new demographic of consumers buying Ocean Mist products.

“While we saw a tremendous amount of engagement with our online communities during the spring promotion, we’re also able to confirm in-store traffic which created a unique touchpoint for us to learn more about the Ocean Mist shopper,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Now that we have new contacts that have indicated they would like to receive more information on Ocean Mist Farms, we are able to nurture their unique preferences to keep them engaged to become stronger artichoke advocates who are motivated to continue to purchase artichokes.”  

In conjunction with the digital coupon campaign, the brand employed strategic influencer partnerships to speak to a national audience on trending topics in an effort to further spark creativity and recipe inspiration. By utilizing these influential partnerships, the brand was featured on a nationally syndicated television segment in addition to gaining coverage on NBC News Better for Instant Pot recipe content.

“We seek to continue to inspire and educate our online communities with enriched content from influencers who can speak to these trends. We believe that Ocean Mist Farms can be a resource for the inexperienced artichoke cook as well as the polished chef by keeping a pulse on what’s going on in the artichoke enthusiast’s world,” McClean adds.

The brand looks forward to nurturing the new shopper contacts and its existing community throughout the year with content specific to their needs. Additionally, the company is eager to support its retail partners with comprehensive content on the Ocean Mist shopper through its bi-weekly trade emails. To subscribe to the Ocean Mist trade emails, visit https://www.oceanmist.com/crop-update.

CASTROVILLE, Calif. (July 5, 2018)Ocean Mist Farms, leading grower of fresh artichokes, is proud to announce a significant increase in organic vegetable acreage to meet growing shopper demand while remaining committed to the company’s long-standing sustainable farming practices. Born out of the same quality growing principles that date back to 1924, the Ocean Mist Organic® brand has seen large-scale growth since its inception in 2015.

The fourth generation family owned and operated organization started farming organic artichokes in 2000 and now provides 16 additional vegetables sold under the Ocean Mist Organic label. To guarantee continuous production of high-quality products, the Ocean Mist R&D department is steadfast in conducting comprehensive and on-going seed research that aligns with organic production parameters.

“We have been thoughtfully expanding the Ocean Mist Organic brand over the past three years, strategically increasing production, while ensuring Ocean Mist Farms’ strict standards are being met,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “At Ocean Mist Farms, each individual takes personal pride and responsibility in their role to grow and deliver the very best fresh vegetables every day.”

In addition to the increase in acreage, the company is expanding the Ocean Mist Organic team and welcomes Dan Soloman as the new organic production manager. With more than 22 years of experience in the fresh produce industry, formerly with Earthbound Farm, Soloman brings a wealth of knowledge and expertise to Ocean Mist Farms.  

“I am excited to join the Ocean Mist Farms team and look forward to contributing to Ocean Mist Organic’s brand growth,” said Dan Soloman, organic production manager at Ocean Mist Farms. “This team’s dedication to providing the best quality products and customer service to our industry is evident by their commitment to grow this organization from the inside out.”

To showcase the growth of Ocean Mist Farms’ organic production, the company is sponsoring two field tours the morning of July 11th to kick-start the Organic Produce Summit. Following the field tours, the Ocean Mist Organic team will be exhibiting at the Organic Produce Summit July 11-12 at booth #303. 

For more information about Ocean Mist Farms, visit https://www.oceanmist.com/ and follow the brand on Facebook, Instagram, and Twitter for more artichoke inspiration.

CASTROVILLE, Calif. (June 4, 2018)Ocean Mist Farms, leading grower of fresh artichokes, is elevating the artichoke category by investing in marketing efforts tied to driving in-store traffic. To encourage consumption, Ocean Mist Farms has produced downloadable resources for recipe inspiration, partnered with a mobile technology company to administer geo-targeted coupons, teamed up with an influential registered dietitian to educate consumers, and empowered food bloggers to help spread awareness of how easy it can be to include fresh artichokes into every diet.

As part of its 360-degree marketing strategy, the brand has partnered with iBotta, a mobile technology company, to incentivize shoppers to purchase Ocean Mist products through the mobile app. Since launching the national campaign, the brand has received a total of 20,029 completed brand engagements and activated in-store purchases of Ocean Mist products.

“We understand how intimidating cooking with fresh artichokes can be for consumers who have never explored that method before, so we are maximizing our marketing efforts and relationships with influencers to gather educational and inspirational content that helps break down those barriers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “As a result of empowering people with the tools they need, we expect significant movement of product at the store level.”

In an effort to leverage peak artichoke season, Ocean Mist Farms also partnered with Carissa Bealert, registered dietitian and nutritionist, for a nationally-syndicated television segment that reached more than 150 of the largest markets across the United States. Bealert demonstrated easy, approachable methods of cooking fresh artichokes, educated viewers on the vegetables’ nutrition value, and encouraged over 97 million households to enter the brand’s Instant Artichoke Giveaway.

Additionally, Ocean Mist Farms’ brand ambassador program consists of four influential food bloggers – Chrissa Benson from Physical Kitchness, Dani Meyer from The Adventure Bite, Kaleigh McMordie from Lively Table, and Kelsey Preciado from Little Bits Of. Each ambassador creates unique content on behalf of the brand to inspire demand for fresh artichokes, drive traffic to the promotion, and to ultimately increase consumption. The brand received more than 400 million impressions from influencers since the promotion launched.  

To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/ and check out how the brand is actively inspiring shoppers on Facebook, Instagram, and Twitter.

CASTROVILLE, Calif. (Apr. 30, 2018)Ocean Mist Farms is pleased to announce the start of its spring season with an ample supply of fresh artichokes and an exciting, multi-faceted digital promotion that encourages consumers to experience the delicious flavor of the brand’s beloved vegetable. From April 30 - June 22, shoppers can enter the Instant Artichoke Giveaway for a chance to win one of 18 prize packs including an Instant Pot® Duo 6-Quart plus a variety of cooking utensils.

Ocean Mist Farms is leveraging the springtime as an opportunity to showcase peak season, fresh artichokes as a versatile and flavorful solution for a nutritious appetizer or a filling main course. To support this promotion, the brand is aligning with food influencers and registered dieticians to help spread the message of Ocean Mist Farms’ artichoke category leadership position as the premier grower of fresh artichokes.

“We hope to inspire people to reach for fresh artichokes when they are planning the menu for their next gathering or weeknight dinner,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We are excited to be able to leverage one of the hottest, new cooking tools with this giveaway and to partner with these key influencers to showcase how quickly and easily artichokes can be added to your dinner table.”

To incentivize purchases and drive foot traffic to support an increase in sales, Ocean Mist Farms is partnering with iBotta, a mobile technology company, to provide coupon incentives during this high demand artichoke season. To redeem the offer, app users will be prompted to visit the Instant Artichoke Giveaway sweepstakes entry page creating a fully integrated promotional experience.

To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For more recipe inspiration and tips, follow the brand on Facebook, Instagram, and Twitter.

CASTROVILLE, Calif. (Feb. 23, 2018) – With the most recent freeze in California, Ocean Mist Farms is pleased to welcome its Frost Kissed® artichokes, available for the next several weeks, and currently being shipped to retailers.

Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and produces a nuttier taste only found in the Frost Kissed® artichokes. While the Frost Kissed® artichokes have a slightly darker exterior, the brown outer layer falls off once cooked resulting in the soft, green artichoke shoppers are familiar with.

“Since we do not always see a freeze, the Frost Kissed artichokes are a real seasonal treat,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We’re trying to educate consumers on the best practices for handling and prepping as any menu could benefit from these nuttier tasting artichokes.”

In an effort to elevate the Frost Kissed® artichokes as a satisfying menu item, Ocean Mist Farms will be providing recipe inspiration through its social media channels as well as sharing information on the website to educate consumers. Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed® artichokes for the next few weeks. 

“The frosting of the Frost Kissed® artichokes is strictly cosmetic. While these artichokes are not as vibrant as the fresh, green artichokes we sell, they offer a limited-time flavor that many shoppers look forward to experiencing when it freezes,” McClean added.

As an extension of the brand’s commitment to third-party influence, Ocean Mist Farms continues to leverage its partnership with thefeedfeed to further educate shoppers on Frost Kissed® artichokes through a video explaining the flavor benefits and proper cooking techniques. The video will be shared through Ocean Mist’s social pages to inspire consumers to actively seek out Frost Kissed® artichokes in their grocery stores now through March 2018.

For more Frost Kissed® inspiration, visit https://www.oceanmist.com/products/frost-kissed-artichokes.

CASTROVILLE, Calif. (Nov. 1, 2017)With convenient meal solutions on the rise, leading fresh artichoke grower Ocean Mist® Farms looks to support shoppers with its Season & Steam® product line including high-quality, nutritious vegetable options. The product line features ready-to-use fresh vegetables in unique, award-winning packaging. 

While the concept of steaming vegetables is not new, the Ocean Mist Farms’ Season & Steam product line is the only product line that gives users the option to pre-season the contents, reseal with the zip lock and steam by microwave all within the same bag. Season & Steam vegetables include whole artichokes, sweet baby broccoli as well as whole, halved and shredded Brussels sprouts.

“We recognize that some of our products may be intimidating to people who are unfamiliar with these vegetables,” said senior director of marketing for Ocean Mist Farms Diana McClean “The Season & Steam product line features many different options and encourages people to try them with a more approachable preparation method.”

In an effort to further assist shoppers looking to add a fresh side to their holiday menus, Ocean Mist Farms will be launching ‘Tis the Season to Steam Sweepstakes, a 7-week consumer promotion Nov. 13 through Dec. 29 providing recipe inspiration, preparation tips and cookbook resources. The promotion will award consumers with a steam-themed prize pack including Ocean Mist products, a Williams Sonoma® vegetable steamer and more!

For additional information, please visit www.oceanmist.com, or follow Ocean Mist Farms’ social media platforms for daily inspiration at Facebook, Twitter and Instagram.

CASTROVILLE, Calif. (Oct. 16, 2017)Leading artichoke grower Ocean Mist® Farms continues to provide high-quality products available in various packaging, cuts and sizes that supplies consumers with options when looking for fresh, tasty produce. Utilizing Nielsen data, the brand remains committed to understanding and responding to consumers with on-trend solutions for the growing Brussels sprouts, convenience and organic fresh vegetable categories.

According to shopper data, artichokes and Brussels sprouts result in valuable basket sizes, making each of these items a priority for produce department success. To support these categories, the brand continues to expand the award-winning Season and Steam microwaveable fresh vegetable line that provides shoppers with a variety of fresh produce items.

“Our Season & Steam product line continues to grow parallel to the demand for convenience in the produce aisle,” said director of marketing for Ocean Mist Farms Diana McClean. “We are gratified to see such a positive response as the intent of these products is to provide quick, easy meal solutions to consumers focused on health and wellness.”

To further support consumers reaching for Ocean Mist Farms products, the brand aligns its interactive marketing efforts during each season to educate and inspire with unique recipe options and promotional assets. In addition, Ocean Mist Farms provides resources through its website, blog and social platforms to help consumers better understand the brand’s promises, tips for application of the products and recipe inspiration.

“Supporting consumer education and in-store sales is at the forefront of our brand’s mission, so being able to provide solutions that enhance the consumer’s experience with fresh produce is something that we care deeply about,” added McClean.  

Ocean Mist Farms will be showcasing the complete Season and Steam product line, fresh artichokes and the Ocean Mist Organic line of fresh produce during PMA Fresh Summit in booth #2407 and at the Fresh Ideas Showcase.

CASTROVILLE, Calif. (Sept. 25, 2017)Leading artichoke grower, Ocean Mist® Farms is pleased to announce its new blog, From the Heart. The blog is an extension of Ocean Mist’s commitment to educating people on how to prepare and eat fresh artichokes and the other fresh vegetables they grow.

Publishing new content once a week, From the Heart features seasonal recipes, company updates, community involvement news and highlights from the field. Content contributors include Ocean Mist Farms employees, Chef Adrienne Saldivar-Meier, and blog contributor Kelsey Preciado from Little Bits of Real Food. This optimized searchable content extends the reach of this leading brand influence on topics like family farming, cooking, entertaining and artichokes.

 “The blog is a way for us to connect to our readers on a more personal level sharing timely content about our both our company and products that they’ve asked us for,” said director of marketing for Ocean Mist Farms Diana McClean. “Our intent is to provide a space where creativity, storytelling, and inspiration become part of a daily interaction with people who want to know more about eating fresh.”

Ocean Mist Farms strives to equip people with resources to help them enjoy fresh vegetables in new and unique ways. Each of the blog’s contributors have a personal connection to the brand, and their expertise is what will shape the collaborative nature of From the Heart – everything from chefs tips to stories from the farm will allow audiences to see the Ocean Mist Farms brand in a more personal light.

“I’m thrilled to contribute fun, healthy, and most importantly delicious recipes and ideas to the From the Heart blog by Ocean Mist Farms,” said blogger of Little Bits of Real Food Kelsey Preciado. “Ocean Mist Farms products and company values are aligned with everything Little Bits of Real Food stands for, which makes this partnership that much more rewarding.”

Visit www.fromtheheart.oceanmist.com/blog for more information, or visit Ocean Mist Farms’ Facebook, Twitter, Instagram, and Pinterest for additional inspiration.

CASTROVILLE, Calif. (Aug. 8, 2017)Ocean Mist Farms is proud to announce the expansion of its product line to include 3 lb. Brussels sprouts halves. On display at PMA Foodservice’s Fresh Ideas Showcase, the company extended the product line to the Foodservice segment as a natural progression of its dedication to the value-added program.

The halves come pre-washed, sliced and ready to prepare, diminishing prep-time for foodservice operators. Reducing the prep-time gives foodservice operators the liberty to exert more energy in recipe development and increases efficiencies.

“We’re passionate about expanding our product lines to better serve the end user,” said Diana McClean, director of marketing at Ocean Mist Farms. “Our value-added items have done well at retail, so we are excited to offer a similar approach to the Foodservice industry."                                                                         

Brussels sprouts, high in Vitamin C, were one of the first vegetables the Ocean Mist Farms family grew beginning in the early 1990s. Currently, Ocean Mist packages Brussels by the stalks, in clamshells, and ready-to-eat microwavable bags.

“It’s humbling to see how Ocean Mist has transformed over the years,” McClean said. “Our hope is to continue to spread our family farm values and high-quality products to our customers.”

Halves are available in 4x3, 6x3, or 8x3 case sizes. For more information about the company or products, visit www.oceanmist.com.

CASTROVILLE, Calif. (July 18, 2017)Ocean Mist® Farms is proud to announce their participation in the Tour de Fresh three-day cycling event, supporting the Salad Bars to Schools initiative, for a second year. The event begins July 25 in Pismo Beach and will conclude with a loop of Monterey, prior to PMA Foodservice Conference & Expo July 27, where two Ocean Mist employees – John Pattullo and Paul Scheid – will ride along with 50 peers in the industry to make fresh fruits and vegetables accessible to schools across the country.

John Pattullo, riding for Boulder Valley School District in Colo., and Paul Scheid, riding for Fairfax County Public Schools in Va. have raised a combined $1,725 toward their $7,000 goal. Over the next three weeks, both John and Paul will be training for their ride and asking for fundraising support in order to place a salad bar in each of their school districts.

“It’s important to Ocean Mist Farms to provide nutritious meals for the younger generation because they are the ones who will help carry out our vision one day,” said Diana McClean, director of marketing for Ocean Mist Farms. “We are motivated to give back to causes that align with our company’s core values and couldn’t be more proud of John and Paul for making the time to train and fundraise for a cause they believe in personally as well.”

The 93-year-old legacy at Ocean Mist Farms is to continuously invest in the community, health and wellness, which aligns with the mission of Tour de Fresh. As previous salad bar donors through the Grower-Shipper Association, Ocean Mist Farms expects their riders will be able to provide both salad bars in their respective districts.

Tour de Fresh has a goal to raise at least $150,000 to privately finance 50 salad bars in U.S. schools this year. The combination of efforts from riders’ friends, family members, and industry leaders supporting the event have successfully raised $113,000 to date, and Ocean Mist Farms encourages donations through the website at www.tourdefresh.com through July 27 in order to make this year’s goal a reality.

As a presenting sponsor, Ocean Mist® Farms is proud to announce that this year’s Artichoke Food & Wine Festival experienced a record 27% increase in attendees from last year, confirming that the California state vegetable continues to excite people seeking to explore new flavorful applications featuring the celebrated artichoke.

The company has been a key supporter of this two – day festival for several years with the intent to elevate artichoke awareness, inspire consumption, and give back to the local community where the vegetable is notoriously grown. Their efforts included bringing several local media to cover the event and encourage local community members to stop by and experience all things artichoke.

In order to support their trade partners’ sales of artichokes throughout the year, the Ocean Mist Farms event sponsorship helps host the ever popular Farmer’s Market and Agro Art competition, 13+ chef demos, field tours & food booths featuring artichokes as the hero.

The annual Ocean Mist Farms Academic Scholarship presentation took place on Saturday afternoon. This Scholarship program recognizes students who demonstrate the Company’s guiding values of Integrity, Quality, Passion and Success in their daily lives and in their pursuit of higher education.

“This year’s recipients each received scholarship funds toward their college education, which supports our community education initiative,” said director of marketing for Ocean Mist Farms Diana McClean.

In addition to helping spread the word about artichokes, both locally and nationally, this event is a celebration of the Castroville community and heritage. Proceeds from the Festival support several local programs including like Ag Against Hunger, the local community centers, school libraries, and senior activity centers.

“Looking toward next year, we’re hopeful that more and more non-residents of Central Calif. will continue to join us, as this event becomes a highlight of the year for artichoke enthusiasts all over the country,” McClean added.

Next year’s Artichoke Food & Wine Festival is June 2-3, 2018. For more information about Ocean Mist Farms, please visit www.oceanmist.com or visit Facebook, Twitter, Instagram, and Pinterest.

CASTROVILLE, Calif. (Feb. 21, 2017)Ocean Mist® Farms seeks to honor their customers as well as local families with more than just high-quality service, products and leadership. To support the youth of local communities surrounding the Ocean Mist Farms production areas in Monterey, Riverside, San Benito and Santa Cruz counties, The Ocean Mist Farms Academic Scholarship Program recognizes deserving students each year by awarding a total of five $1,000 academic scholarships.

The 93-year legacy of Ocean Mist Farms is embodied by the company’s strong belief in the Guiding Values of integrity, quality, passion and success. The chosen recipients of the scholarship exhibit the use of the four Guiding Values in their daily decisions and in their pursuit of education.

While there is no age requirement, applicants must reside in Monterey, Riverside, San Benito or Santa Cruz county and have a high-school GPA of 3.0 or higher. To apply, applicants must submit an essay, 500-word maximum, two letters of reference and proof of higher education acceptance and enrollment. The application will close March 1, 2017. To apply, submit materials to scholarships@oceanmist.com or print copies of each item and mail to Ocean Mist Farms Academic Scholarship Committee, 10855 Ocean Mist Parkway, Castroville, CA 95012.

CASTROVILLE, Calif. (Feb. 3, 2017)Ocean Mist® Farms plans to connect with consumers on a deeper level in 2017 with a year-long marketing approach that includes digital and permission-based marketing, public relations, and social media.

As part of the brand’s commitment to engaging more personally with consumers, Ocean Mist Farms will focus on four major consumer promotions throughout the year, including peak artichoke promotion seasons and holiday entertaining times. Through permission-based marketing, the company expects to learn more about shoppers’ preferences, which will support more customized content for future outreach. Ultimately, Ocean Mist Farms will be able to leverage the intel gathered from these four promotions to create smarter, more engaging content that inspires people to purchase more of the products they sell.

“At the end of the day, we want people to feel empowered to choose unique fresh vegetables like artichokes and Season & Steam Brussels sprouts because Ocean Mist Farms will be there to help them prepare it for the table,” said director of marketing for Ocean Mist Farms Diana McClean. “The best way for us to deliver on that promise is to listen to what our consumers want and how they prefer to engage with us. This is why we’ve committed to this level of marketing.”

The priority for this year’s marketing efforts will be to highlight the brand’s top-selling products, including artichokes, Brussels sprouts, and the expanding Season & Steam line, by sharing content that is approachable and easy to engage with, whether you are a brand-new or long-time fan.

Ocean Mist Farms will partner with nationally recognized food influencers, including thefeedfeed and others, to support each of its promotions while continuing to grow its social media communities. As a result of this years’ marketing efforts, the brand expects to grow its shopper community by tens of thousands.

For more information on Ocean Mist Farms, please visit www.oceanmist.com or visit their Facebook, Twitter, Instagram, and Pinterest.

CASTROVILLE, Calif. (Dec. 19, 2016) – As this season’s temperatures begin to cool down, Ocean Mist Farms is planning for its highly flavorful artichokes, known as Frost Kissed® artichokes.

Artichokes are Frost Kissed® when the temperature drops below 32 degrees, causing the skin of the artichokes to darken slightly. Similar to the way human skin reacts to a sunburn, the artichokes produce a dark brown outer layer that can flake or peel. What most people do not realize is that Frost Kissed® artichokes are actually richer in taste because the frost seals in a more intense nutty flavor. Once cooked, the brown outer layer falls off, resulting in the soft green artichoke shoppers are familiar with.

“Frosting is strictly a cosmetic condition – while the brownish color may not look the prettiest, Frost Kissed® artichokes are a favorite amongst the chef and foodie community,” said Diana McClean, director of marketing at Ocean Mist Farms.

Because Frost Kissed® artichokes look different than green artichokes, Ocean Mist Farms is implementing an education program to teach shoppers about how wonderful they taste. The company has information on its website with pictures and recipes and is sending that information to members of its artichoke club and sharing it through its digital channels. Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed® artichokes the new few weeks.

“A Frost Kissed™ artichoke is a unique item that we don’t have every season,” McClean said. “Because they are limited, we are committed to educating and encouraging shoppers to keep an eye out for them at their local retailers throughout the winter season.”

A partnership with social media influencers at thefeedfeed will follow the first freeze of the season, where recipe posts will be shared on their social media and blog platforms of more than 2 million fans to educate people about the flavor benefits and proper cooking technique for Frost Kissed® artichokes. This commitment to third-party influence has Ocean Mist Farms feeling confident that consumers will actively seek Frost Kissed® artichokes in their grocery stores now through March 2017.

The company will notify buyers as soon as a frost hits, and is available to support educating the “front line team” of produce managers. For more information about the company, or to order a quantity of the Frost Kissed® POS, visit www.oceanmist.com.

CASTROVILLE, Calif. – Oct 14, 2016 – Ocean Mist Farms was named a packaging innovator by the Produce Marketing Association (PMA), which bestowed its annual Impact Awards: Excellence in Packaging at the organization’s international convention and exposition in Orlando today.

The award recognizes companies with exceptional produce packaging that demonstrates “out-of-the-box-thinking” and makes an impact with consumers.

The newest addition to Ocean Mist Farms’ value-added Season & Steam product line, Sweet Baby Broccoli, received the 2016 PMA Impact Award: Excellence in Packaging.  The company’s SuperShreds SuperFoodÒ, Quick Cook SproutsÒ, Baby Sprouts and whole Brussels sprouts received the award in 2012; microwaveable artichokes in 2011; and KalettesÒ in 2015.

All items in the Season & Steam product line use Ocean Mist Farms’ Steamfast microwavable package that gives users the option to pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.

The PMA Impact Award: Excellence in Packaging recognizes and encourages excellence in fresh produce packaging. PMA received multiple entries from several countries that were narrowed down to 20 finalists and submitted to a panel of judges who selected the winners based on the following attributes: Marketing, sustainability, food safety, and convenience and supply chain efficiency/functionality.

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CASTROVILLE, Calif. – Sept. 20, 2016 – Ocean Mist Farms will debut the newest member of its award-winning Season & Steam value-added fresh vegetable line at PMA in booth 642.

Ocean Mist Farms’ Season & Steam Sweet Baby Broccoli is packaged in an innovative Steamfast microwavable pack that gives users the option to open the bag, pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.

The SteamFast packaging is gusseted for a stand up, face forward shelf presentation and has a suggested retail price of $3.50 per bag depending on the region.  The 8-ounce package is bilingual, in French and English, for export and includes cooking instructions and usage ideas on the bottom gusset.

Diana McClean, director of marketing, said with the line extension the company wants to experience the same success in the broccoli category as it did with the Brussels sprouts category.

“Our Season & Steam bag addresses multiple culinary and consumer trends,” McClean said. “We want to meet consumer demand and make Sweet Baby Broccoli easy and convenient to cook at home.”

Ocean Mist Farms’ Season & Steam Sweet Baby Broccoli is a finalist for PMA’s annual packaging innovation awards.

In addition to the full Season & Steam line, Ocean Mist Farms will showcase its organic line, Ocean Mist Organic, and the more than 30 other fresh vegetables the company grows at the show.  And, through the Produce for Better Health Foundation, the company will host retail registered dieticians for a portion of the show, demonstrating the fast and easiest ways to prepare a fresh artichoke.

“We are looking forward to educating these important group of influencers about artichokes so they in turn can educate their shoppers,” McClean said.

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CASTROVILLE, Calif. – Sept 7, 2016 – Chris Drew, vice president of operations at Ocean Mist Farms, has been accepted into Class 47 of the California Agricultural Leadership Program (CALP).

The Ag Leadership Program, operated by the California Agricultural Leadership Foundation (CALF), is one of the premier leadership development experiences in the United States. More than 1,200 men and women have participated in the program and are influential leaders and active volunteers in agriculture, communities, government, business and other areas. Applicants must be growers, farmers, ranchers or individuals working in allied businesses and organizations who are emerging or mid-career leaders in agriculture.

The 17-month program, from October 2016 to February 2018, includes 56 days of formal program activities. Four partner universities—Cal Poly Pomona, Cal Poly San Luis Obispo, Fresno State and UC Davis—deliver comprehensive, diverse and high-impact curriculum designed to improve leadership skills. In addition to monthly seminars, fellows participate in an eight-day national travel seminar and a 15-day international travel seminar as valuable extensions to their studies.

CALF invests approximately $50,000 per fellow to participate in the Ag Leadership Program. The costs are underwritten by individual and industry donations.

Drew has been with Ocean Mist Farms since 2004, his duties include directing activities associated with the post-harvest of Ocean Mist Farms products; managing the cooling and shipping facilities; overseeing food safety and quality assurance, sustainability and value-added operations; and directing new product and service innovation.

“We are excited to see Chris participate in the Cal Ag Leadership Program,” said Joe Pezzini, company CEO.  “He has a team approach to solving complex problems; has leadership and intellectual acumen and he is a product expert.  We are thrilled that he will bring this additional training and perspective to senior management.”

Drew holds a bachelor of science degree in crop science from Cal Poly San Luis Obispo and an MBA. He has more than 16 years of experience in nursery crops and vegetable production. He lives in Hollister, Calif., with his wife and two daughters.

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CASTROVILLE, Calif. – Aug. 29, 2016 – Artichokes will be part of the 80th celebration at the Monterey County Fair Aug. 31-Sept. 5.

Ocean Mist Farms will help celebrate the fair’s 80th anniversary by sending Arti the Artichoke to the fair on “Ocean Mist Farms Day” Friday, Sept. 2, to meet fans throughout the fairgrounds.  Interested visitors can visit Arti's Facebook for more details about his appearances.

At the fair, Ocean Mist Farms will be serving fried artichokes and artichoke sourdough bisque while entering Ocean Mist’s product line of fresh vegetables, including artichokes, for judging against other locally grown produce. It is an annual tradition for the Ocean Mist Farms harvest managers, crew supervisors and quality assurance team to demonstrate their expertise at putting together special fair packs for the vegetable commodity judging competition.

As part of its fair participation, Ocean Mist Farms donates product to the Country Store located in the Ag Building each day of the fair; all Country Store sales proceeds benefit the Monterey County Fair exhibit program and Ag department.

“Monterey County is filled with such a great community of people,” said Mary Catherine Langford, marketing and media specialist.  “We love interacting with them and sharing samples of our delicious produce.”

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CASTROVILLE, Calif. – JULY 26, 2016 – As record-setting heat blazes across most of the country, retailers could see scorching sales of artichokes this summer with a little promotional help.

Ocean Mist Farms, the largest grower of fresh artichokes in North America, researched historical summer sales as it related to promotional activity and found there is an opportunity to increase sales in August.

“Our production has stabilized to a consistent year-round supply and the data points show that August is great potential time period for creative promotions that will drive sales,” said Diana McClean, director of marketing.  In addition to having promotable supply, the company also has almost all sizes of artichokes available this season.

Ocean Mist Farms is doing its part to increase sales of artichokes during the summer by developing new uses and recipes for artichokes such as its award winning Season & Steam package that allows users to enjoy artichokes without heating up their kitchens, same with throwing artichokes on the grill or for something completely new and different, Artichoke Ice Pops.

Nielsen data found summer sales of artichokes have experience steady year over year growth between 4 percent and 5 percent (Source: Perishables Group FreshFacts® Powered by Nielsen).

“There is a lot of competition for attention in the produce department during the summer months” McClean said. “But research shows retailers can increase sales with creative promotions.”

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CASTROVILLE, Calif. – JULY 21, 2016 – As record-setting heat blazes across most of the country, artichokes could be America’s favorite new summer vegetable with recipes that don’t require work in the kitchen.

Ocean Mist Farms, the largest grower of fresh artichokes in North America, now sells two cleaned and ready to cook fresh artichokes in its award winning Season & Steam package.  What makes this value-added bag unique is the ability to open prior to cooking, season the contents reseal and cook in the microwave for seven minutes.  The culinary experts at Ocean Mist Farms suggest throwing the microwaved artichokes on the grill for a few last minutes to gain a charred/nutty flavor.

For something really different, however, the company created Artichoke Ice Pops. The secret again is using the Season& Steam artichokes to whip up these cool pops.

“We know families are busy this summer and helping parents get healthy, delicious meals on the table is our goal,” said Diana McClean, director of marketing. “People love the lime flavored artichoke ice pops; we hope everyone gives them a try.”

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CASTROVILLE, Calif. – June16, 2016 – Ocean Mist Farms is harvesting significant volumes of everyone’s favorite new vegetable, Kalettes®, just in time for summer cooking events.

Introduced in 2014, Kalettes® are the first new vegetable to enter the world in more than a decade – a marriage between Brussels sprouts and kale – which created a super food.

Kalettes® are a colorful combination of green and purple. Each “kale sprout” is gently hand harvested and may vary in size due to how they are grown on the plant stalk. Kalettes® are easy to prepare and are very versatile.

“We have a great crop now and we are excited to be able to meet customer demand,” said Diana McClean, director of marketing.

Ocean Mist Farms is shipping bulk Kalettes® as well as packaged in the company’s award-winning Season and Steam microwaveable bag.

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Monterey, Calif. — Ocean Mist Farms presented academic scholarship on Saturday, June 4, at the 57th Annual Castroville Artichoke Food & Wine Festival in Monterey, Calif.

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CASTROVILLE, Calif. – May 18, 2016 – Ocean Mist Farms received a 2016 Produce Trailblazer Award from Grocery Headquarters for its value-added Season & Steam line of fresh vegetables.

Each year, Grocery Headquarters recognizes the hard work, vision and commitment put in by the country’s most notable growers, packers and distributors of fresh produce. According to the magazine, winners of Grocerypro Headquarters’ 2016 Produce Trailblazer Awards have flourished both at the farm and on grocery store shelves.

This year’s award was handed out in five categories: Beverages; dips and dressings; fresh fruits; fresh vegetables; value-added; and organic. Ocean Mist Farms received the 2016 Produce Trailblazer Award for the value added category for its Season & Steam line and in recognition of the company’s deep roots in Monterey County.

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CASTROVILLE, Calif. – May 16, 2016 – We have our #ArtiAdventurer! 

Congratulations to Trissina Kear from Valley Village, Calif., in the greater Los Angeles area, she is the winner of the Ocean Mist Farms’ Artichoke Adventurer Contest and will attending the 2016 Castroville Artichoke Food & Wine Festival.

Kear was selected by Ocean Mist Farms, the largest grower of fresh artichokes in North America, as the winner of its nationwide sweepstakes, Be an Artichoke Adventurer.  

Earlier this spring, home cooks were invited to upload a picture or video of themselves preparing or eating a fresh artichoke for a chance to win a trip for two to Monterey, Calif., including tickets to the Annual Castroville Food & Wine Artichoke Festival.

Entries were judged on creativity of the photo or video, and how well it showcased the cook’s adventurous spirit.  Kear submitted the winning video after purchasing artichokes at a Whole Foods store.

“I'm a massive fan of artichokes but additionally a fan of fresh veggies from Monterey. Every time we go there we always bring home a bunch of veggies,” Kear said. “I was cooking (an artichoke) and read the tag announcing the competition to win a trip for two to our favorite vacation place.

“We combined my love of artichokes with Dave’s fancy chef twist and had a fun date night making the video, laughing together and being creative with food and wine. That's my favorite thing: All this came out of us just having fun together. We had no idea we'd get this far!”

Kear’s winning video showcases a recipe for a grilled artichoke accompanied by an adventurous sauce combining Habanero pepper, bacon and tzatziki – paired with a glass of Monterey wine.

Diana McClean, director of marketing for Ocean Mist Farms said, “We loved Trissina’s passion for artichoke and food.  She embodies what we’re looking for when we asked people to go on an artichoke adventure.”

CASTROVILLE, Calif. – The Castroville Artichoke Food and Wine Festival returns to the Monterey County Fairgrounds June 4-5 to celebrate California’s iconic state vegetable. Now in its 57th year, the festival is anticipated to attract more than 30,000 visitors and will feature food and wine demonstrations as well as entertainment.

“We are excited that the festival continues to expand and is one of the region’s most anticipated events,” said Ron Stefani, president of the Castroville Artichoke Food and Wine Festival. “This event is a unique opportunity to highlight the impact artichokes have in Castroville and Monterey, and our goal is to share the good fun, delicious flavors and long-standing festival traditions with the local community and visitors from around the world.”

Festival attendees can enjoy favorites such as a farmer’s market, the Ocean Mist Farms Agro Art competition, arts and crafts vendors, children’s activities, including an opportunity to meet beloved festival ambassador “Arti the Artichoke,” artichoke field tours and a competitive artichoke eating contest.

Festivalgoers can also expect delicious artichoke delicacies, prepared using freshly harvested artichokes. Options include artichokes creamed, steamed, pickled, deep-fried and grilled artichokes, and in burritos, soup, cupcakes and much more. Guests over 21 can enjoy wine tasting, micro brews and artichoke pairings.

The area’s finest chefs, including Tony Baker of Montrio Bistro and Baker’s Bacon; Todd Fisher of Tarpy’s; and Rene Herrera of Alfonso’s; will showcase the versatility of the artichoke and share unique preparation techniques.

The annual Castroville Artichoke Food and Wine Festival started in 1959 in Castroville, where California’s first artichoke shoots were planted in 1922. Today, nearly all of America’s artichoke supply comes from California and nearly two-thirds are still grown in Castroville.

Over the years, the festival has become the primary source of funding for local nonprofit groups that thrive with the success of the festival. The festival continues to grow, and in 2014 moved to the Monterey County Fairgrounds to host more attendees and attractions. The festival still honors its artichoke legacy by name and through many of the Castroville events leading up to the two-day event, including a historic kick-off parade, car show and community dinner.

Castroville-based Ocean Mist Farms is the largest artichoke grower in the United States and a long-time supporter of the festival. Ocean Mist Farms has grown artichokes for more than 90 years and donated all artichokes being used at the event.

Joe Pezzini, chief executive officer of Ocean Mist, said “We’re proud to support the Castroville Artichoke Food and Wine Festival and to celebrate Castroville’s long and storied artichoke history.”

This year for the first time, five, $1,000 Ocean Mist Farms Academic Scholarships will be awardedat the festival as part of Ocean Mist Farms’ community education initiative; the presentation will be on Saturday, June 4, at 12:30 p.m. on the Main Stage.

Also for the first time this year, Ocean Mist Farms gave a trip for two to attend the festival to the winner of its nationwide sweepstakes, Be an Artichoke Adventurer.

Earlier this spring, home cooks were invited to upload a picture or video of themselves preparing or eating a fresh artichoke for a chance to win a trip for two to Monterey, Calif., including tickets to the Annual Castroville Food & Wine Artichoke Festival.  Entries were judged on creativity of the photo or video, and how well it showcased the cook’s adventurous spirit.  The winning video was submitted by Trissina Kear from Valley Village, Calif.

For everyone else, tickets for the 2016 Castroville Artichoke Food and Wine Festival are available for purchase at www.artichokefestival.org and may be purchased at the door. General admission for adults is $12; active military, seniors and children (4-12) $7; children 3 and under are FREE.

For more information about all of the exciting events in store for the 2016 Castroville Artichoke Food and Wine Festival, visit the festival website page and follow festival happenings on Facebook and Twitter @ArtiFest.

CASTROVILLE, Calif. – May 16, 2016 – Ocean Mist Farms will sponsor the Agro Art 2016 Competition at the Castroville Artichoke Food & Wine Festival this year.

This event encourages family participation and creativity. The competition consists of creating a three-dimensional fruit and vegetable display sculpture.  The quirky competition fosters imagination, creativity and is fun for participants and the viewing public.

The competition takes place on Saturday, June 4, from 10 a.m. to 1 p.m.  at the Monterey County Fairgrounds and Event Center and is open to everyone. Area artists, culinary whizzes and school teams are encouraged to participate, no prior experience is required.

Competition is in the following categories:

Adult – Individual or TeamHigh school (grades 9-12) – Individual or TeamMiddle School (grades 7 and 8) – Individual or TeamGrammar School (grades K-6) – Individual or TeamProfessional (chefs, florists and artists)

AGRO ART RULES:

- All competitors must fill out an entry form either in advance or at the entrance to the Competition.

- Spaces are limited: “First come – First Serve” basis.

- Only pre-registered entrants are guaranteed a table until 10:30 AM. After 10:30, hold on spot will be forfeited and given to person on waiting list.

- Each single entrant will be assigned one-half of a working table.

- Each team will be assigned a full working table.

- Sculptures must be constructed during the competition time of no earlier than 10 AM and no later then 1 PM.

- Entries must be at least 60% fresh product and 10% artichokes.

- Ocean Mist Farms will provide fresh artichokes and other “art pieces” such as cauliflower, broccoli and head lettuce. All is available on a first come, first served basis.

- Entrants must provide their own supplies except for veggies as noted above.

- No flowers may be used, however, it is permissible to use leaves, brush, grasses and other living foliage.

- It is permissible to use wire, wood, glue, tape and plastic to form a base for the sculpture or secure it.

JUDGING:

- Judging will begin at 1 p.m.; winners will be announced at 2 p.m.

- All sculptures must remain at the festival until Sunday

- All entries not picked up will become the property of the Castroville Artichoke Festival

Registration is free and there is more than $6,500 in cash prizes.  Interested participations may sign up online at AGRO ART 2016.

For more information on the Agro Art Competition and the festival, visit Castroville Artichoke Food & Wine Festival.

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CASTROVILLE, Calif. – April 25, 2016 – Ocean Mist Farms named Chris Drew as the company’s vice president of operations.

In his new role, his duties will include directing activities associated with the post harvest of Ocean Mist Farms products; managing the cooling and shipping facilities; overseeing food safety and quality assurance, sustainability and value-added operations; and directing new product and service innovation.  He will report to Joe Pezzini, company CEO.

Drew has been with the company since 2004; his previous title was production manager for Sea Mist Farms, an Ocean Mist Farms-owned entity.

“Chris has a keen understanding of the supply chain,” Pezzini said. “He has a team approach to solving complex problems; has leadership and intellectual acumen and he is a product expert with the proficiency to interact with our customer base.  Chris is a strong addition to our senior management team.”

Drew holds a bachelor of science degree in crop science from Cal Poly San Luis Obispo and an MBA. He has more than 16 years of experience in nursery crops and vegetable production. He resides in Hollister, Calif., with his wife and two daughters.

For more information about the company and its products, visit http://www.oceanmist.com/.

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April 6, 2016 — Castroville, Calif — Diana McClean, director of marketing, Ocean Mist Farms, received the Produce for Better Health Role Model award on behalf of the company at the annual Produce for Better Health conference  in Scottsdale, AZ., from Dr. Elizabeth Pivonka, CEO/president, Produce for Better Health.

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CASTROVILLE, Calif. – April 4, 2016 – Ocean Mist Farms is expanding its award-winning Season & Steam line of fresh convenient vegetables with cleaned and ready to cook fresh artichokes.

The Season & Steam line, first launched in 2012 with whole and multiple cuts of Brussels sprouts (SuperShreds SuperFood®, Quick Cook Sprouts®,  whole Brussels sprouts and Baby Sprouts), expanded with Kalettes® in 2015 and artichokes in 2016.

“Artichokes are what we’re known for but they are a highly fibrous vegetable and take longer to cook so we’ve perfected the offering,” said Diana McClean, director of marketing.

Ocean Mist Farms Season & Steam fresh vegetables are unique in that the package technology allows user to open the bag prior to cooking, pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.

The ability to pre-season the fresh vegetable contents (prior to cooking) is an exclusive convenience attribute to the produce department.

“Some people are intimidated by eating artichokes,” McClean said. “The Season & Steam bag takes all the fear out of the process with home cooks easily making perfectly cooked artichokes in seven minutes.”

Ocean Mist Farms Season & Steam artichokes are available to customers in the United States; the company is supporting the launch with media relations and other activities designed to generate awareness for the new product.

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CASTROVILLE, Calif. – March 15, 2016 – Research shows that some people are intimidated by eating artichokes, but hopefully not the adventurous who will enjoy the fresh vegetable that is all heart.

This spring Ocean Mist Farms, the largest grower of fresh artichokes in North America, is inviting home cooks to Be an Artichoke Adventurer.

We want to help people overcome their artichoke fears by encouraging them to be bold and adventurous,” said Diana McClean, director of marketing. “We want to encourage people, specifically Millennials, who have never tried or prepared a fresh artichoke, to do so. At the same time, we want to celebrate our loyal fans by allowing them to show off their artichoke culinary know-how.”

From March 20 to April 16, home cooks can upload a picture or video of themselves preparing or eating a fresh artichoke for a chance to win a trip for two to Monterey, Calif., including tickets to the Annual Castroville Food & Wine Artichoke Festival, June 4-5.  Entries will be judged on creativity of the photo or video, and how well it shows off the cook’s adventurous spirit. See official rules for entry requirements.

“We are engaging with people who love to cook,” McClean said. “Whether you’ve been a fresh artichoke fan for years, or have never cooked or eaten one, we want to see what you create.”

Spring is an ideal time to be an Artichoke Adventurer because it is peak season for the vegetable grown in mild climates along the coastline of the Monterey Peninsula in Northern California where Ocean Mist Farms family of farmers has been growing fresh vegetables for more 90 years.

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CASTROVILLE, Calif. – March 7, 2016 – Spring is the beginning of peak artichoke season and Ocean Mist Farms is supporting sales with multiple activities designed to generate awareness for the company’s fresh artichokes.

Peak volume of the Castroville crop is March through May, said Diana McClean, director of marketing, and this year most Ocean Mist Farms’ artichokes will carry branded petal inserts to help consumers find them in store.

“During peak season we activate a strong promotional strategy that includes display and sales contests with Northern California retailers, radio ads in Northern California, a nationwide new product launch featuring cleaned and ready to cook fresh artichokes in our award-winning Season & Steam packaging,” McClean said.  “This year we are excited to target Millenials with a consumer contest.

“Research shows that some people are intimidated by eating artichokes – but not the adventurous at heart. Our new consumer contest, Be an Artichoke Adventurer, is designed to help people overcome their artichoke fears, by encouraging them to be bold and adventurous. We want to encourage people, specifically Millennials, who have never tried or prepared a fresh artichoke to do so. At the same time, we want to celebrate our loyal fans by allowing them to show off their artichoke culinary know-how.”

From March 20 to April 16, home cooks will be asked to upload a picture or video of themselves preparing or eating a fresh artichoke for a chance to win a trip for two to Monterey California including tickets to the Annual Castroville Artichoke Food & Wine Festival, June 4-5.

“We are engaging with people who love to cook,” McClean said. “Whether you’ve been a fresh artichoke fan for years, or have never cooked or eaten one, we want to see what you create.”

Ocean Mist Farms will also leverage the more than 60,000 artichoke fans who are now members its Artichoke Club to communicate information about the contest as well as retail promotions throughout the peak season.

“We are looking forward to a strong season with good volume throughout the spring months of March through the artichoke festival in June,” McClean said.

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CASTROVILLE, Calif. (Feb. 10, 2016) Ocean Mist Organic is expanding its product line this month with the addition of green onions and Romaine hearts.  The addition brings the total number of items sold under the Ocean Mist Organic label to 18.

The green onions are available in 48-count iced bunches and the Romaine hearts are available in a case of 12, three-count packages.  The items are added in response to continued demand for the Ocean Mist Organic fresh produce, said Joe Feldman, vice president of sales and marketing at Ocean Mist Farms.

“We are excited to be able to offer our partners new items in the organic space and anticipate continued growth as we move forward,” Feldman said.

The items are shipping from the expanded cooler in Coachella.

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CASTROVILLE, Calif. (Feb. 10, 2016) This Valentine’s Day enjoy the vegetable that’s all heart – the artichoke – while you do something GOOD for your heart.

Aside from its impressive abilities at fighting cancer, artichokes are considered a heart-healthy food for a variety of reasons.

Certain ingredients in the leaves of artichokes have been found to reduce the levels of bad cholesterol (LDL) and increase the levels of good cholesterol (HDL, or omega-3 fatty acid).  Artichokes are also rich sources of potassium, the essential mineral that has an impact on numerous organ systems throughout the body. Potassium helps to neutralize the effects of excess sodium, which is notorious for increasing blood pressure.  A reduction in blood pressure can reduce the chances of heart attacks and coronary heart disease.

The artichoke is one of the most nutritious vegetables available during the winter months and Ocean Mist Farms, the largest grower of artichokes in North America, is shipping beautiful artichokes now to grocery stores nationwide.  For Valentine’s Day, heat things up with fire-roasted artichokes.  Your heart will love you.

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CASTROVILLE, Calif. (Dec. 28, 2015) — Local agriculture leader Ocean Mist Farms will award four, $1,000 scholarships to local high school graduates in April 2016 for the next academic school year.

Applicants must be a high school graduate with a 3.0 GPA or higher. Application deadline is Jan. 31, 2016. Applications and additional information can be found at www.oceanmist.com/scholarships.

CASTROVILLE, Calif. – (Dec. 16, 2015) – As a result of the recent widespread frost in California, highly flavorful artichokes known as Frost Kissed™ artichokes are now in stores for a short time.

The impact of frost on artichokes is similar to how human skin reacts to sunburn, said Diana McClean, director of marketing at Ocean Mist Farms.  Frost turns the outside layer of the artichoke dark brown, and then it flakes and peels.

Once cooked, the brown outer layer is gone resulting in the soft green artichoke shoppers are familiar with.

“Frosting is strictly a cosmetic condition,” McClean said.  “While the brownish color may not look pretty, Frost Kissed™ artichokes taste wonderful.  The cold weather concentrates the natural artichoke flavors into a more intense, nutty flavor.”

Because Frost Kissed™ artichokes look different than green artichokes, Ocean Mist Farms is implementing an education program to teach shoppers about how good they taste.

The company has information on its website with pictures and recipes and is sending that information to members of its artichoke club and sharing it through its digital channels.

Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed™ artichokes the new few weeks.

“A Frost Kissed™ artichoke is a unique item that we don’t have every season,” McClean said. “Because they are so seasonal, we have to teach shoppers to look for them and be sure to buy them during the short time they are in the stores.”

Artichokes are Frost Kissed™ when the temperature drops below 32 degrees.  Following a freeze, artichoke plants take two to three weeks to start producing frost free artichokes again.

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CASTROVILLE, Calif. (Dec. 14, 2015) — Ocean Mist Organic hired Joe Angelo as sales manager.

Angleo comes to Ocean Mist Organic from Dole Vegetables and Dole Berry Company where he held district sales and commodity manager positions.  He is a graduate of the University of California Santa Cruz.

“Joe Angelo is an impressive individual,” said Joe Feldman, vice president of sales and marketing. “We are honored to have him join our company to further the success and growth of the Ocean Mist Organic program.”

Angelo will manage customers accounts throughout the country and work in the company’s Castroville location.

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CASTROVILLE, Calif. (Dec. 9, 2015) — Ocean Mist Farms opened its expanded cooler facility in Coachella, Calif., on Tuesday, Dec. 8, with an official ribbon cutting ceremony.

Ocean Mist Farms has operated in Coachella since 1988 and has expanded its produce cooling and distribution facility twice during that time. The latest expansion, which has been more than two years in planning and execution, is a result of increased business.

Construction started March 23; the facility now has double the cooling and storage capacity and twice as many bays for receiving and loading trucks.

The company grows and cools artichokes and 30 other fresh vegetables at the Coachella facility during the winter season from December to April, said Ocean Mist Farms CEO Joe Pezzini. In addition, the facility serves other growers in the surrounding area as a year-round produce cooling and distribution center.  Ocean Mist Farms employs more than 70 at the facility.

“We built our reputation on superior product quality and food safety practices,” Pezzini said. “This new facility allows us to further improve product quality and shelf life as well as food safety and security.”

In addition to improving efficiencies, product quality and customer service, the expansion of the Coachella facility strategically positions Ocean Mist Farms for future growth, Pezzini said.

“We are investing in the Coachella valley for the future,” Pezzini said. “We expanded the facility to handle our crops and to serve our growing partners in the area.  We believe in the future of agriculture here and are committed for the long term.”

Pezzini was joined for the ribbon cutting ceremony by Mayor Steven Hernandez.  The mayor declared Dec. 8 as official Ocean Mist Farms day.  More than 40 people attended the opening event and enjoyed refreshments and tours of the facility.

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CASTROVILLE, Calif. – OCT. 23, 2015 – Ocean Mist Farms is one of the five fresh produce companies named a packaging innovator by the Produce Marketing Association (PMA), which bestowed its eighth annual Impact Awards: Excellence in Packaging at the organization’s international convention and exposition in Atlanta today. 
The award recognizes companies with exceptional produce packaging that demonstrates “out-of-the-box-thinking” and makes an impact with consumers.
The newest addition to Ocean Mist Farms’ value-added Season & Steam™ product line, Kalettes™, received the 2015 PMA Impact Award: Excellence in Packaging.  The company’s SuperShreds SuperFood™, Quick Cook Sprouts™, Baby Sprouts and whole Brussels sprouts received the award in 2012 and microwaveable artichokes in 2011.
 
All items in the Season & Steam product line use Ocean Mist Farms’ Steamfast microwavable package that gives users the option to pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.
Ocean Mist Farms’ Season & Steam Kalettes™ are cleaned and ready to cook and have a suggested retail price of $3.29-$3.99 depending on the region.  The company is one of six Kalettes™ growers in the United States.
 
The PMA Impact Award: Excellence in Packaging recognizes and encourages excellence in fresh produce packaging. PMA received more than 71 entries from 57 countries that were narrowed down to 20 finalists and submitted to a panel of judges who selected the five winners based on the following attributes: Marketing, sustainability, food safety, and convenience and supply chain efficiency/functionality.
 
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CASTROVILLE, Calif. – Oct. 7, 2015 – Ocean Mist Farm will feature the newest addition to the company’s award-winning value-added Season & Steam™ product line, Kalettes™, as well as it’s line of organic produce, Ocean Mist Organic, in booth #3547 at the PMA Fresh Summit in Atlanta.

Ocean Mist Farms’ Season & Steam Kalettes™ are a finalist for the 2015 PMA Impact Award: Excellence in Packaging and join the four fresh-cut Brussels sprouts formats designed to meet current culinary and consumer trends including: SuperShreds SuperFood™, Quick Cook Sprouts™, Baby Sprouts and Microwaveable whole Brussels sprouts

All items in the Season & Steam product line use Ocean Mist Farms’ Steamfast microwavable package that gives users the option to pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.

Ocean Mist Farms’ Season & Steam Kalettes™ are cleaned and ready to cook and have a suggested retail price of $3.29-$3.99 depending on the region.  The company recently redesigned the graphics on each of the Season & Steam packages to make the instructions clearer on the shelf and more user friendly.

Also on display in the PMA booth will be the full line of Ocean Mist Farm Organic produce; the company started packing the items in July under a new label, Ocean Mist Organic.

As the largest grower of fresh artichokes in North America, the company will have an assortment of artichokes in multiple packages sizes available for review.

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CASTROVILLE, Calif. (Oct. 5, 2015) – The Ocean Mist Farms Board of Directors named Joe Pezzini as the company’s successor to current President and CEO Ed Boutonnet; the transition in leadership will occur over the next 12 months.

Joe joined Ocean Mist Farms in June of 1983.  In 2001, Joe was promoted to Vice President of Operations where he was responsible for cooling operations, food safety, research and development, quality assurance, human resources and strategic planning.  In addition to these responsibilities, Joe accepted the position of Chief Operating Officer at Ocean Mist in February of 2009, a position he took very seriously and proudly served.

“After a careful process, we are delighted to select Joe as our new President and CEO,” Boutonnet said. “His wide range of expertise and skills, including his previous experience with Ocean Mist Farms, will serve him extremely well in his new position.”

Joe Pezzini said, “I’m honored by the confidence expressed in me by the Ocean Mist Farms board.  I will work hard as we embark upon the next chapter in the company’s history.  Working with the talented professionals on the Board, the Senior Management Team and our dedicated employees, I anticipate an exciting and successful future.”

Joe succeeds Boutonnet who joined Ocean Mist Farms in 1970 and became President and CEO in 1990. Under his leadership, the company became the largest grower/shipper of fresh artichokes in North America. Boutonnet will remain as Chairman of the Board and will participate in special assignments, projects and other operations of the corporation.

Boutonnet said, “I've been privileged to lead one of the greatest produce companies in the country.  After almost five decades with the company and 25 years as CEO, it's time to transfer Ocean Mist Farms’ helm to a new generation of leadership. While I will continue a very active role at the company, I enthusiastically welcome Joe as our new leader.  I am confident in his abilities and excited for the future of Ocean Mist Farms.  I look forward to working with Joe and the board during the transition period, and to being an advisor to management in the years ahead."

Hugo Tottino, owner/partner of Ocean Mist Farms said, "Ed is a very strong, dedicated, and honest leader who encouraged our employees to look ahead to the future.  He was instrumental in working with management to position our company for long-term success.  We are grateful for his innumerable contributions to the company and we thank him for his distinguished tenure as President and CEO over the last 25 years."

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CASTROVILLE, Calif.  – The first Ocean Mist Organic fresh produce items began shipping this week out of the Ocean Mist Farms’ cooler in Castroville, Calif., more than 15 items are available in the line to customers nationwide.

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CASTROVILLE, Calif. – JUNE 15, 2015 – Ocean Mist Farms hired two employees to work in departments at the company’s headquarters in Castroville, Calif.: Jonelle Wong is the new operations controller and Gladys Valenzuela-Corzo is the human resources director.

Wong comes to Ocean Mist Farms with more than 15 years of accounting, financial and administration experience related to agricultural operations and food service.  She was most recently the controller at Danna Farms, Inc., in Plumas Lake, Calif.

Valenzuela-Corzo also joins the company with several years experience in her area of expertise having been the human resources director at Growers Transplanting/Rocket Farms and the Monterey County Herald/MediaNews Group, Inc., in Salinas.

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CASTROVILLE, Calif. (June 8, 2015) — Justin Grossman has joined Ocean Mist Farms as the organic sales manager for the company’s new organic line, Ocean Mist Organic.

Grossman has an extensive background in organic sales, most recently with Coke Farm in San Juan Bautista, Calif., where he managed accounts for large distributors and small retail chains.

At Ocean Mist Organic he will work in the Ocean Mist Farms Castroville sales office and report to Joe Feldman.

Grossman’s previous experience includes a national buyer for Albert’s Organics in Santa Cruz as well as other retail positions.

“Justin is a produce industry sales, sourcing and procurement professional with a broad-reaching background,” said Joe Feldman, VP of Sales & Marketing.  “He has excellent communication and outreach skills, with a strong track record of building relationships with key people in the industry.  We’re looking forward to having him help us meet the needs of our client base.”

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CASTROVILLE, Calif. – May 27, 2015 – Ocean Mist Farms will sponsor the Castroville Artichoke Food and Wine Festival as it returns to the Monterey County Fairgrounds May 30-31 to celebrate California’s official state vegetable.

Now in its 56th year, the growing festival is anticipated to attract more than 30,000 visitors and will feature more food and wine and bigger entertainment acts in 2015.

“We are excited that the festival continues to expand and is one of the region’s most anticipated events,” said Ron Stefani, president of the Castroville Artichoke Food and Wine Festival. “This event is a unique opportunity to highlight the impact artichokes have in Castroville and Monterey, and our goal is to share the good fun, delicious flavors and long-standing festival traditions with the local community and visitors from around the world.”

Festival attendees can enjoy activities such as a farmer’s market, the Ocean Mist Farms Agro Art competition, arts and crafts vendors, children’s activities, the opportunity to meet Ocean Mist Farm’s ambassador “Arti the Artichoke,” artichoke field tours and a competitive artichoke eating contest.

Attendees can also expect a variety of foods prepared using fresh artichokes. Options include artichokes creamed, steamed, deep-fried and grilled, and in burritos, soup, ice cream, cupcakes and more. Guests over 21 can enjoy wine tasting, micro brews and artichoke pairings.

Northern California’s well-known chefs, Tony Baker and Ryan Scott, will showcase the versatility of the artichoke and share unique preparation techniques. Scott, host of San Francisco’s KGO radio cooking show and a Top Chef Season Four contestant, will broadcast live from the festival on May 30.

The annual Castroville Artichoke Food and Wine Festival started in 1959 in Castroville, where California’s first artichoke shoots were planted in 1922. Today, nearly all of America’s artichoke supply comes from California and nearly two-thirds are grown in Castroville.

Over the years, the festival has become the primary source of funding for local nonprofit groups that thrive with the success of the festival. The festival continues to grow, and in 2014 moved to the Monterey County Fairgrounds to host more attendees and attractions.

Castroville-based Ocean Mist Farms is the largest artichoke grower in North America and a long-time supporter of the festival. Ocean Mist Farms has grown artichokes for more than 90 years and donated all artichokes being used at the event.

Ed Boutonnet, CEO of Ocean Mist Farms, said, “We’re proud to support the Castroville Artichoke Food and Wine Festival and to celebrate Castroville’s long and storied artichoke history.”

Tickets for the 2015 Castroville Artichoke Food and Wine Festival are available for purchase at www.artichokefestival.org and can be purchased at the door.

For more information about all of the events at the 2015 Castroville Artichoke Food and Wine Festival, visit the festival website page follow festival happenings on Facebook and Twitter @ArtiFest.

Arti with Chef Ryan Scott

CASTROVILLE, Calif. (May 20, 2015) – Ocean Mist Farms and Lakeside Organic Gardens formed a strategic alliance to grow for one another and offer their customers wider organic product lines.

The strategic alliance will add organic artichokes to the Lakeside Organic Gardens product line.  For Ocean Mist, the company’s organic product line will expand to include beets, broccoli, cauliflower, celery, cilantro, fennel, iceberg lettuce, kale, leeks, parsley, red leaf, green leaf, romaine and spinach.  Ocean Mist will market the items under the Ocean Mist Organic label.

Ocean Mist Farms and Lakeside Organic Gardens are both family-owned and operated.  In business more than 90 years, Ocean Mist Farms is the largest grower/shipper of artichokes in North America.

Lakeside Organic Gardens, based in Watsonville, Calif., is the largest family-owned and operated organic vegetable grower/shipper in the country; the company grows and sells more than 45 organic vegetables year-round.

“The purpose of the strategic alliance between the two companies is to meet the increasing shopper demand for organic produce,” said Ocean Mist Farms CEO Ed Boutonnet. “It’s important to the future of our business that we respond to the changes in the marketplace and meet the needs of our end consumer; adding organic produce to our product list is part of meeting that need.”

Lakeside Organic Gardens grower owner, Dick Peixoto, said, “At Lakeside Organic Gardens, we’re excited to offer our customers organic artichokes year-round. We appreciate the commitment Ocean Mist has made to grow the best quality organic artichokes. This is a win for both companies because both of our customers will have immediate access to wider organic product lines.”

The first products will ship in July from the Ocean Mist Farms cooler in Castroville, Calif. and the Lakeside Organic Gardens cooler in Watsonville, Calif.

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CASTROVILLE, Calif. (March 31, 2015) — Ocean Mist Farms is expanding its cooler facility in Coachella, Calif., this spring to be in operation for the Fall 2015 desert-growing season.

Ocean Mist Farms has operated in Coachella for more than 27 years and has expanded its cooler facility twice during that time. The latest expansion, which has been more than two years in the planning, is a result of increased business.

Construction began on March 23. When completed, the facility will have double the cooling and storage capacity and twice as many bays for receiving and loading trucks.

Ocean Mist Farms grows and cools artichokes and 30 other fresh vegetables at the Coachella facility, said Ocean Mist Farms CEO Ed Boutonnet.

“We built our reputation on superior product quality and food safety practices,” Boutonnet said. “This new facility will allow us to further improve product quality and shelf life as well as food safety and security.”

In addition to improving efficiencies, product quality and customer service, the expansion of the Coachella cooler will strategically position Ocean Mist Farms for future growth, Boutonnet said.

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CASTROVILLE, Calif. – March 9, 2015 – March marks the beginning of peak Heirloom artichoke season and Ocean Mist Farms is supporting sales with multiple activities designed to generate sales and consumer awareness for this special variety of fresh artichokes.

The family farmers of Ocean Mist Farms, the largest grower of artichokes in North America, have been growing Heirloom artichokes for more than 90 years.

As it stands, Artichokes are produced and readily accessible year-round; though peak harvesting season for our Heirloom variety is during spring — more specifically, during the months of March, April, and May. An artichoke thrives in foggy, cool-coastal climates and requires regular nutrients through watering and feeding.  About 99% of the North American Artichokes are harvested in California, with Ocean Mist Farms being the largest grower.  Ocean Mist proprietary Globe variety produces during the times of year that the Heirloom variety is not in peak production:  May through the following March. The season for Artichoke is in a sense, all seasons.

The Heirloom artichoke variety is a perennial plant that grows from original rootstock that dates back to the start of Ocean Mist Farms in 1924. The formal classification of an Heirloom fresh fruit or vegetable is any distinct variety that grows and has been in trade for more than 50 years using the same lineage.

Like a family recipe, this unique variety of artichoke grows from the same rootstock that has been passed down to each generation of Ocean Mist family farmers for more than 90 years — never from seed. Artichokes have such a strong legacy in California that they were named the Official State Vegetable of California.

Ocean Mist Farms’ Heirloom variety is also the variety that chefs prefer. Many chefs refer to the Heirloom variety as the ‘red label’ referring to the red font color on the Ocean Mist Farms carton.

Peak volume of the Castroville Heirloom crop is expected in April, said Diana McClean, director of marketing. All the Heirloom artichokes will carry a red PLU/UPC sticker to help shoppers find the Ocean Mist Farms’ Heirloom variety in stores.

“During spring’s Heirloom artichoke season, we activate a multi-faceted promotional strategy that includes retail contests, radio ads in Northern California, a consumer sweepstakes, custom in-store point of sale, display bins and petal inserts,” McClean said.

The consumer sweepstakes will run in April and the theme is “Easy as 1-2-3.”

“Artichokes can be made in countless ways, but many people use the same cooking method and dip the petals in their favorite sauce,” McClean said.

For the Easy as 1-2-3 sweepstakes the players, who must be members of the Ocean Mist Farms’ Artichoke Club, can enter each day by selecting their favorite base, mixer and herb to create a unique artichoke dip. Daily prizes will be awarded and unique dip names will be generated to share across social media platforms.

The sweepstakes dipping game details will be communicated via social media channels and petal inserts in stores across the country. The petal inserts will be placed in every other artichoke for stores that agree to carry the item and labels will be added to the clamshell packages, which is a new packaging option for the spring season.

Daily winners will be entered in chance to win a grand prize of $1,000.

“We want to use the Easy as 1-2-3 theme to demystify the artichoke eating experience and add a fun engaging element to the process,” McClean said.  “We like that it gets people thinking creatively about cooking with artichokes.”

Ocean Mist Farms will also activate geo-marketing with its email Arti-Alerts sent to members of its Artichoke Club when retailers have Heirloom artichokes on sale-specific in their market. The same message is also shared via Ocean Mist Farms’ Facebook page and other social media channels.

The culmination of peak season will be the Annual Castroville Artichoke Festival held at the Monterey County Fairgrounds May 30-31. The festival features Arti the Artichoke, Agro Art, chef demos, artichoke field tours, wine tasting and assorted activities for artichoke lovers of all ages.

OMF_Easy As 1-2-3_logo OMF_EASY_PetalInsertinChoke OMF_HEIRLOOMARTICHOKES.FIELD

CASTROVILLE, Calif. – (Feb. 23, 2015) – Ocean Mist Farms will feature new-to-the-world vegetable Kalettes™ at the Southeast Produce Council Expo this week, along with its Heirloom artichokes and Season and Steam Brussels sprouts line.

All items will be on display in Ocean Mist Farms booth 300.

Ocean Mist Farms is one of six companies growing Kalettes™ in the United States; the company plans to add Kalettes™ to its award-winning line of Season and Steam vegetables later this year.

CASTROVILLE, Calif. – (Feb. 16, 2015) – Reggie Griffin, former vice president of produce and floral at The Kroger Co., was elected by the shareholders of Ocean Mist Farms as an outside director.

Mr. Griffin retired from The Kroger Co., the largest operator of supermarkets in the United States, in 2011 and has been working since then as a business consultant. He is the second outside director to join Ocean Mist Farms’ board; Dr. Roberta Cook of the University of California, Davis, was the first.

“I am honored to join the Ocean Mist Farms board,” Mr. Griffin said. “I’ve worked with the company for several years and have long respected the professional culture and the quality of excellence the company delivers. I look forward to moving into a productive future together.”

Ocean Mist Farms is a family-owned business that celebrated its 90th anniversary in 2014.

Company President and CEO Ed Boutonnet said, “We are extremely excited about Mr. Griffin’s recent election to the board and look forward to benefitting from his knowledge and expertise in the produce industry.  His insight and passion for the business will help guide and direct the future growth of Ocean Mist Farms.”

CASTROVILLE, Calif. – (Dec. 30, 2014) – As a result of the recent widespread frosts in California, highly flavorful artichokes known as Frost Kissed™ artichokes are now in stores for a short time.

“The impact of frost on artichokes is similar to how human skin reacts to sunburn,” said Joe Feldman, vice president of sales and marketing.  “Frost causes the outer layer of the artichokes to blister, eventually turns the outside layer of the artichoke brown, and then it flakes and peels.”

Once cooked, the brown outer layer is gone resulting in the dark green artichoke people are familiar with.

“Frosting is strictly a cosmetic condition,” Feldman said.  “While the brownish color may not look pretty, Frost Kissed™ artichokes actually taste wonderful.  The cold weather concentrates the natural artichoke flavors into a more intense, nutty flavor.”

Because Frost Kissed™ artichokes look different than green artichokes, Ocean Mist Farms is implementing an education program to teach shoppers about how good they taste.

The company has information on its website with pictures and recipes and is sending that information to all members of its Artichoke Club.

Ocean Mist is also sending display cards to the retail customers who are stocking Frost Kissed™ artichokes in their stores the next few weeks.

“A Frost Kissed™ artichoke is a very unique item that we don’t have every season,” Feldman said. “Because they are so seasonal, we have to teach shoppers to look for them and be sure to buy them during the short time they are in the stores.”

Artichokes become Frost Kissed™ when the temperature drops below 32 degrees.  Without further cold temperatures artichoke plants take two to four weeks to start producing frost free artichokes again depending on the severity of the cold and the continued duration.

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CASTROVILLE, Calif. – Dec. 16, 2014 – Ocean Mist Farms hires Diana McClean as the new director of marketing.

She will be based in the company’s headquarters in Castroville and report to Joe Feldman, vice president of sales and marketing.

McClean is a produce industry veteran with more than 15 years experience, most recently at Tanimura & Antle where her duties included developing and launching new products, consumer research, package development, managing vendor relationships and directing social media.

“Diana joins us with experience driving marketing strategy and execution,” said Joe Feldman.  “She has a sophisticated understanding of marketing disciplines and we are excited for her to join our organization.”

McClean holds a degree in business administration from CaliforniaPolytechnicStateUniversity in San Luis Obispo. She lives in Salinas with her husband and two children.

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CASTROVILLE, Calif. – Dec. 12, 2014 – The holiday season is here and California fresh vegetable grower Ocean Mist Farms is ready to meet shopper demand.

 The company is a leading grower of celery as well as a variety of other key vegetables served during the holidays including artichokes, Brussels sprouts, several types of lettuce, green onions and fennel.

Ocean Mist is working with its retail partners to meet consumer demand for celery and other popular vegetable ingredients. For example, Brussels sprouts, a super food and staple on most holiday menus, are available now.

This is the first holiday season that Ocean Mist is offering its full Season & Steam Brussels sprouts product line. Headlined by the popular Quick Cook (halved) Sprouts™, SuperShreds Superfood™ and Microwavable Whole Brussels Sprouts packages, these convenient items can be found in grocery stores across the country as they continue to gain market share since making their debut last January.

Ocean Mist Farms’ beloved mascot, Arti the Artichoke and US Congressman Sam Farr helped send off the cyclists of the inaugural Tour De Fresh bike event this morning in Carmel, Calif.

Riders from the fresh produce industry are raising money for school salad bars by cycling over 250 miles to the Produce Marketing Association Fresh Summit in Anaheim over the next three days.

Ocean Mist Farms has two riders : John Pattullo and Paul Scheid (in photos)

Location of Photos attached: Carmel, CA

Time: 9am at Send off

Tour de Fresh is the first collaborative fresh produce industry event that brings the most significant produce brands and influencers together for a four-day cycling event that raises funds that will benefit the Let's Move Salad Bars to Schools campaign.  For more information about the inaugural event, please visit: www.tourdefresh.com/ride-info.php.

John Pattullo_Arti the Artichoke_&Paul Scheid of Ocean Mist FarmsTour De Fresh John Pattullo of OMF Representive Sam Farr_Arti the Artichoke_Paul Scheid of OMF

Tour De Fresh Riders with Sam Farr & Ocean Mist Farms Arti the Artichoke

CASTROVILLE, Calif. – Oct. 7, 2014 – Ocean Mist Farms will complete a year-long celebration of its 90-year legacy of growing artichokes and premium fresh vegetables in Castroville, Calif. with several activities as part of PMA in Anaheim.

Joe Feldman, vice president of sales and marketing, said, “Our annual participation in Fresh Summit is something we plan for year-round as it is a unique opportunity to interact with our customers.”

Arti the Artichoke, the company’s award-winning mascot will help open PMA weekend with an appearance at the finish line of the Tour de Fresh inaugural bike fundraising on Thursday, Oct. 16 at noon; details available on Arti's Facebook page.

Also during the Expo, Ocean Mist Farms will debut four items: Lacinato kale, sweet baby broccoli, Heirloom artichokes and Kalettes™; and showcase the feature done on the company and its relationships with Chef Tony Baker in the October issue of Food and Wine magazine on newsstands now.

“You can imagine how excited we were when the Food & Wine magazine team contacted us to do a story about artichokes, sponsored by the California Grown program,” said Kori Tuggle, director of marketing and business development. “They wanted to share the story of our relationship with Chef Tony Baker of Montrio Bistro restaurant located 10 miles from our ranches. This was an incredible opportunity for us to educate their readers about Ocean Mist Farms’ Heirloom artichokes.”

The story also includes a feature on an Ocean Mist Farms grower/owner, Troy Boutonnet, and a short video that shows the shared passion Boutonnet and Baker have for working with fresh artichokes.

The fourth generation grower-owned company was founded by Italian Immigrants in 1924.  They began their business by growing artichokes and Brussels sprouts along the Pacific Ocean’s Monterey Bay. Today Ocean Mist Farms produces more than 30 different fresh vegetables in various locations throughout California, Arizona and Mexico.  On April 10, 2013, Lt. Gov. Gavin Newsom proclaimed artichokes as the official state vegetable of California.

Ocean Mist Farms Heirloom Artichokes Ocean Mist Farms Kalettes Ocean Mist Farms Sweet Baby Broccoli

CASTROVILLE, Calif. – Oct. 1, 2014 – Ocean Mist Farms was honored by the WateReuse Association and Research Foundation for its unique and successful water reuse partnerships at the 2014 One Water Innovations Gala on Sunday, Sept. 28 in New Orleans.

“The WateReuse Association and Research Foundation works to promote water sustainability through research and education”, said Mike McCullough, the recycled water program assistant with the Monterey Regional Water Pollution Control Agency.

Dale Huss, Ocean Mist Farms’ vice president of artichoke production, accepted the award on behalf of the company.  Huss is chairman of the Water Quality and Operations Committee of the Monterey County Water Recycling Projects and vice chair of the Water Quality and Project Operations Committee of the Watsonville Water Recycling Project.

In his various roles, Huss ensures that Ocean Mist Farms takes numerous precautions throughout production to reduce and conserve water.

“The proximity of our ranches to the ocean in California’s Monterey Bay makes water conservation a critical component of Ocean Mist Farms’ field management,” Huss said. “Sea water intrusion is minimized through the most efficient use of water resources, making Ocean Mist Farms one of the leaders in water conservation for farming practices in the produce industry.”

OCEAN MIST FARMS HONORED FOR INNOVATION IN WATER REUSE Sept 2014

CASTROVILLE, Calif. – Aug. 25, 2014 – Artichokes, the official vegetable of Monterey County and the state of California will be celebrated at the 78th Annual Monterey County Fair from Aug. 27-Sept. 1.

Ocean Mist Farms will help celebrate the fair by sending Arti the Artichoke to the fair on Friday, Aug. 29 to meet fans from 3 p.m. to 6 p.m., in the Ag Building and then throughout the fairgrounds.  Interested visitors can visit Arti's Facebook for more details about his appearances.

At the fair, Ocean Mist Farms will be serving fried artichokes and artichoke sourdough bisque while entering Ocean Mist’s product line of fresh vegetables, including artichokes, for judging against other locally grown produce. It is an annual tradition for the Ocean Mist Farms harvest managers, crew supervisors and quality assurance team to demonstrate their expertise at putting together special fair packs for the vegetable commodity judging competition.

As part of its fair participation, Ocean Mist Farms donates product to the Country Store located in the Ag Building each day of the fair; all Country Store sales proceeds benefit the Monterey County Fair exhibit program and Ag department.

“We are excited to bring the majority of our local grown vegetables to this year’s Monterey County Fair,” Said Hilda Medina, Marketing Event Specialist and Report Analysis. “It’s a great way to demonstrate the quality and commitment we have as a local grower.”

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CASTROVILLE, Calif. – August 22, 2014 – More than 45 staff in five departments participated in a custom training session led by the United States Department of Agriculture at Ocean Mist Farms’ headquarters in Castroville, Calif., recently.

Ocean Mist Farms Quality Assurance Manager Arlin Valenzuela invited the USDA to train staff on how the regulatory agency inspects and grades product at both shipping and receiving points.  Several of the more than 30 commodities that Ocean Mist Farms grows were reviewed in depth as part of the training.

“The session was highly beneficial and allowed our team to better understand our specifications compared to the USDA’s and any variations between the two,” Valenzuela said.  “It supports our culture of quality and our strategic initiative to consistently innovate our product quality assurance specifications and procedures.”

The company included staff from field harvesting, quality assurance, food safety, sales and senior management to ensure that Ocean Mist Farms employees have the opportunity to enhance consistency and reliability of product inspections, benchmarked to USDA specifications at all levels companywide.

Valenzuela said the USDA rarely executes a custom training session at a company’s headquarters.  The two USDA officials who conducted the training were Mike Morelli, senior training specialist, and Dave Horner, standardizations and master trainer.

Dave Horner of USDA training Ocean Mist Farms QA and Harvesting team employeesMike Morelli of USDA training session with Ocean Mist Farms Sales Team

SANTA MARIA, CALIF. — AUGUST 20, 2014 — Tozer Seeds announced that it has entered into marketing agreements with six companies to grow and market Kalettes, the kale and brussels sprouts hybrid. The companies who have entered into a marketing agreement with Tozer for Kalettes are 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl.  As part of the agreement, seeds will be sold by Johnny’s Select Seeds to small farmers and home growers.

Tozer Seeds made the decision to enter a marketing agreement with these companies to market under the Kalettes brand to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable.  Tozer and these companies have committed to supporting the Kalettes brand though public relations efforts, consumer and trade advertising and providing recipes, cooking tips and other forms of content to consumers through the website, www.Kalettes.com, and their social media channels.

Additionally, companies who are growing as part of the Kalettes brand are subject to strict product specifications and quality controls. Product specifications include sizing, color and condition which will ensure consistent, top quality product for customers.

“The collective goal is to successfully launch Kalettes in the retail and food service channels in the U.S. and Canada and build a strong awareness among consumers.  By working together, the joint marketing efforts of Tozer and these companies will be able to reach the consumer more effectively,” stated Kraig Kuykendall, sales manager of Tozer Seeds America. “We have been very pleased with the incredible response to Kalettes and predict it will be very successful.”

Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England.  The kale and brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables.  Kalettes are not genetically modified and were developed by cross-pollinating brussels sprouts with kale through traditional methods.

Kalettes are now available in very limited quantities and distribution will continue to increase throughout the fall and winter as production increases.  Kalettes will be available to both retailers and food service distributors directly through the companies. For contact information please visit www.kalettes.com/trade-information.

For more information on Kalettes, including recipes, visit www.kalettes.com, and for updates on availability like them on Facebook, or follow them on Twitter, Pinterest, and Instagram.

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CASTROVILLE, Calif. – July 2, 2014 – Ocean Mist Farms’ mascot, Arti the Artichoke, won the Fan Favorite Contest against other Salinas Valley company mascots in a social media contest conducted by the California Rodeo Salinas.

The contest, held on the California Rodeo Salinas Facebook page  invited fans to vote for their favorite produce mascot by leaving comments in the photo album online.  The contest ran from June 16-30.

Arti won by earning 56 percent of the total votes and was declared the winner on July 1 with a special trophy presentation at the company’s headquarters in Castroville, Calif.

“We are thrilled to see Arti voted as the fan’s favorite; we know his fans are passionate about the California State vegetable he represents in his friendly way,” said Kori Tuggle, director of marketing and business development. “This is a great way to extend our company’s 90th anniversary celebration as we consider Arti part of the Ocean Mist family.”

Tuggle credits Ocean Mist Farms’ employees, Artichoke Club members and Arti’s Facebook page fans for voting for Arti throughout the contest.

Arti will make his next appearance, July 18 at 6:30 p.m. at the California Rodeo Salinas.

Arti the Artichoke

Arti with OMF Employees

Arti with Ocean Mist Farms fellow Employees

CASTROVILLE, Calif. – June 2, 2014 – Ocean Mist Farms celebrated a 90-year legacy of growing artichokes and premium fresh vegetables at the 55th Annual Castroville Artichoke Food and Wine Festival.

The fourth generation grower-owned company was founded by Italian Immigrants in 1924.  They began their business by growing artichokes and Brussels sprouts along the Pacific Ocean’s Monterey Bay in Castroville, Calif.  Today Ocean Mist Farms produces more than 30 different fresh vegetables in various locations throughout California, Arizona and Mexico. On April 10, 2013, California Lt. Gov. Gavin Newsom proclaimed artichokes as the official state vegetable.

On Saturday, May 31, Ocean Mist Farms was honored for the impact it has made in the community since 1924 at a presentation that was part of the Castroville Artichoke Food and Wine Festival’s official program.  On the Monterey County Fairground main stage, Monterey County Supervisor Lou Calcagno, State Senator Bill Monning and Amy Uber, Senior Agricultural Economist from the California Department of Food and Agriculture paid tribute to the company and presented Ocean Mist Farm’s CEO Ed Boutonnet and grower/owner Hugo Tottino with proclamations and commemorative plaques.

“The families and employees of Ocean Mist Farms have been the backbone of our community and festival for decades,” said Lou Calcagno, Monterey County Supervisor. “We are so happy to have had their support over the years and the festival is the perfect place to celebrate their 90 years of business in Castroville.”

In addition to the festival celebration, the company accomplished numerous projects this year to mark its anniversary including the redesign of the company’s two websites, oceanmist.com and artichokeclub.com, and the creation of a new site allaboutartichokes.com; rebranding its original root stock variety that dates back to 1924 as an Ocean Mist Farms Heirloom Artichoke.  Ocean Mist Farms also produced a new video that shares the history of its 90 years in business.

Chief Executive Officer Ed Boutonnet said, “We are proud to reach this milestone together. Investing in quality people and farm land is the foundation of our success and longevity for generations of Ocean Mist growers.”

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OMF Employee Group Photo

 

 

CASTROVILLE, Calif. – April 28, 2014 – This spring, Ocean Mist Farms is celebrating its 90th anniversary in business by giving away field fresh artichokes for 90 days.

Starting March 1, the beginning of Heirloom artichoke season, the company is giving away artichokes until the 2014 Castroville Artichoke Festival May 31-June 1 in Monterey, Calif.

Here’s how the giveaway works:  Ocean Mist Farms connects with consumers via its social media channels and its almost 40,000 Artichoke Club members.  Artichoke consumers and fans are notified to enter to win daily via text, Twitter or Facebook posts and artichoke club newsletters. Throughout artichoke peak season, the giveaway has increased the company’s direct artichoke consumer engagement and dialogue activity level.

“We wanted a unique way to celebrate our 90th anniversary with our artichoke fans this season and the one thing our artichoke club members respond to most is the opportunity to win free artichokes,” said Kori Tuggle, director of marketing and business development.  “The direct consumer promotion has been very successful in building awareness around the Heirloom artichoke season and gleaning consumer insight and feedback on where they buy their fresh artichokes across the country.”

Anyone can enter, but to win entrants must be members of Ocean Mist Farms’ Artichoke Club.

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90 Day Giveaway_On Twitter_OceanMistFarms

TheArtichokeClub_from Ocean Mist Farms

CASTROVILLE, Calif. – April 22, 2014 – This spring Ocean Mist Farms added a new commodity to the more than 30 fresh vegetables the company grows and sells: Sweet baby broccoli.

Starting this week, the company is offering a year-round program of this unique commodity in an 18-count pack: Iced or iceless format.

A cross between broccoli and Chinese kale, sweet baby broccoli has a sweeter flavor than ordinary broccoli.  It features long, thin stalks and small floret clusters that often contain edible yellow flowers.  The Ocean Mist Farms hang tag includes “quick cook” recipes to educate shoppers on how easy and versatile it is to cook with sweet baby broccoli.

Ocean Mist Farms added sweet baby broccoli to its product line in order to meet growing consumer demand for the vegetable, said Joe Feldman, vice president sales and marketing.

According to Nielsen Perishables Group sales data, the sweet baby broccoli category grew 12.7% in dollar sales and 12.6% in volume sales year-over-year, with dollar sales topping $9.5 million (latest 52 weeks ending 2/22/14, total U.S.) The top-selling item was the unbranded bulk baby broccoli, PLU 3277, where dollar sales were up 9.4% and volume sales were up 9.2% year-over-year, with dollar sales more than $3.8 million.

“This is a logical addition to our product line,” Feldman said.

Ocean Mist Farms SweetBabyBroccoli_Low Res

CASTROVILLE, Calif. – March 31, 2014 – Ocean Mist Farms rebuilt www.oceanmist.com  from the ground up in order to improve the online experience for all site visitors.

The improvements include an entire redesign of navigation and content that will promote the usage and retail sales of all Ocean Mist Farms’ products, said Kori Tuggle, director of marketing and business development

The new site is now in a fully responsive format that makes it user friendly for any device: desktop or mobile.

DeskTop Screenshot of New Oceanmist Website

“Whether the consumer is at home or in-store, recipes and product knowledge are now easier to find,” Tuggle said. “For our trade customers and consumers of our 30 fresh vegetables, we remodeled Oceanmist.com to make it easier to find the vegetable topic and be the online resource they look for.”

Beyond staple vegetables such as Iceberg lettuce and broccoli, Oceanmist.com is a largely visited online resource for specialty item content such as artichokes, Fava beans, cardone and Brussels sprouts.  Content includes helpful facts such as how and where the product is growing, and videos showing how the fresh vegetables are grown and harvested.

Specifically for artichoke consumers, the company moved and remodeled the Internet’s largest collection of artichoke content web pages into a separate URL: www.allaboutartichokes.com.  This will help the artichoke consumer find exactly content they are looking for in one location.  This website includes short, “how-to” videos for every artichoke cooking format as well as simple basics such as “how to remove the fuzzy artichoke center.”

For its exclusive audience of almost 40,000 Artichoke Club members, Ocean Mist Farms created a separate domain and site: www.artichokeclub.com  to help engage and grow membership.

“The goal of our website rebuilds was to modernize the backend and frontend content to make it more consumer friendly while improving the user experience,” Tuggle said. “Not very many people have seen how Brussels sprouts grow or are harvested. Our updated site will make it easy to find and watch this video directly on any device.

“It is a priority for us to keep our online presence and content up to date with emerging trends.  As technology improves and the use of mobile devices increases at an exponential rate, the way a web site is built is just as important as the content.  If not maintained, content will not reach our target audience.”

CASTROVILLE, Calif. – February 25, 2014 – March is the beginning of peak artichoke season and Ocean Mist Farms is supporting sales and celebrating the company’s 90th anniversary with multiple activities designed to generate sales and consumer awareness for fresh artichokes.

The family farmers of Ocean Mist Farms, the largest grower of artichokes in North America, have been growing Heirloom artichokes for 90 years. The HH Heirloom artichoke variety is a perennial plant that grows from original root stock that dates back to the start of Ocean Mist Farms in 1924.

The formal classification of an Heirloom fresh fruit or vegetable is any distinct variety that grows and has been in trade for more than 50 years using the same lineage.

Like a family recipe, this unique variety of artichoke grows only from the same root stock that has been passed down to each generation of Ocean Mist family farmers for more than 90 years — never from seed. Artichokes are such a strong part of California history that they were recently named the Official State Vegetable of California.

“Ocean Mist Farms’ Heirloom variety has also been the variety chefs preferred for years,” said Kori Tuggle, director of marketing and business development. “Most chefs refer to this variety as the ‘red label’ referring to the red font color of our carton for the last several decades.”

Peak volume of the Castroville Heirloom crop is March through May, Tuggle said, and all the Heirloom artichokes out of Castroville will be branded with a red PLU/UPC sticker to help consumers find the Ocean Mist Farms’ Heirloom variety.

ocean mist farms heirloom artichoke PLU Variety Sticker

Ocean Mist Farms Heirloom Artichoke PLU Variety Sticker

“During the peak three months, we are focused on a multi-faceted promotional strategy with elements that include retail display contests, radio ads in Northern California, social media contests featuring the hash tag #heirloomartichoke that drive consumers to purchase, custom in-store point of sale, display bins and petal inserts. We will also activate geo-marketing with our emailed Arti-Alerts to promote with our artichoke club members when retailers have Heirloom artichokes on sale-specific to where shoppers live,” Tuggle said.

Ocean Mist Farms Heirloom Artichoke Petal Insert

Ocean Mist Farms Heirloom Artichoke Petal Insert

In addition, Chef Curtis Stone of Bravo TV’s Top Chef Masters, came to Castroville yesterday for a field tour of the new Heirloom artichoke crop. Chef Stone brought his entire team from his new restaurant Maude to help prepare for their March menu that will feature artichokes in all nine courses of the fixed menu and will feature his visit on his popular blog.

Chef Curtis Stone harvesting Ocean Mist Farms heirloom Artichokes in Castroville Feb 2014

Feb. 24th-Chef Curtis Stone Harvesting Ocean Mist Farms Heirloom Artichokes in Castroville

Chef Curtis Stone with Hugo Tottino Feb 2014

Feb. 24th-Chef Curtis Stone with Hugo Tottino

Team from Maude trying hand at harvesting Ocean Mist Farms Heirloom Artichokes in Castroville

Feb. 24th-Team Maude Trying a Hand at Harvesting Ocean Mist Farms Heirloom Artichokes in Castroville

Ocean Mist Farms is also leveraging its Artichoke Club of 40,000 members to communicate information about retail promotions during peak season. The company sends a weekly “Arti Alert” email to club members with retail ads specific to the region they live in to help them find where they can buy Ocean Mist Heirloom Artichokes on sale. The same message is also shared via Ocean Mist Farms’ 11,600 Facebook fans and other social media channels.

The highlight of peak season will be the Annual Castroville Artichoke Festival held at the Monterey County Fairgrounds on May 31 and June 1 where Ocean Mist Farms will be honored for its service and support of the Castroville community since 1924. The festival features Arti the Artichoke, Agro Art, chef demos, artichoke field tours, wine tasting and assorted activities for artichoke lovers of all ages.

For more information about the company and its products, visit www.oceanmist.com.

 

CASTROVILLE, Calif. – Feb. 14, 2014 – Albert Pieri, a second generation family owner at Ocean Mist Farms, recently received the UnitedAg Lifetime Achievement Award. Pieri worked at Ocean Mist Farms starting in the 1940s, for nearly 50 years.

Albert Pieri_Jan 30 2014 at United Ag Ceremony

From the earliest days at California Artichoke and Vegetable Growers to the formation of Ocean Mist Farms, the largest artichoke operation in the United States, the Pieri family has devoted nine decades to agriculture in California with Albert Pieri playing a large part in the family’s leadership efforts.

“Throughout his many years in the agriculture industry, (Big Al) has been a truck loader, bookkeeper, sales manager, real estate negotiator, chairman of several different agricultural boards—including our own UnitedAg Board of Directors—and much more, said Bobbie Taylor, senior vice president, UnitedAg. “And through it all he has shown his commitment to quality in his products, quality in his service and quality in our industry’s progressive growth. Always touching the lives around him, his hard working values and keen wit have cultivated strong -- long term relationships throughout the agricultural industry.”

Intro to Awarding with Pat, Al, Bobbie, & Richard - 3

UnitedAg was founded in 1980 with a mission to unite agribusiness and is a leading voice for the industry in Arizona and California by providing economic solutions and benefits to members throughout the agricultural industry. UnitedAg is headquartered in Irvine, Calif., with six regional offices throughout the state.

UnitedAg’s Legacy program was started in 2011 with the retiring of its founder William Goodrich. In December 2012 one of its founding members and longtime California produce leader Don Regan suddenly passed away and he was recognized posthumous with a special program and award – these two events created the Lifetime Achievement Award that is awarded annually.

Jeff Percy_Albert Pieri_Joe Pezzini_Art Barrientos of Ocean Mist Farms  Jan 30 2014

Al Seated with Bobbie giving acolades 2

For more information about UnitedAg visit (www.unitedag.org, for more information about Ocean Mist Farms visit www.oceanmist.com.)

CASTROVILLE, Calif. – Feb. 4, 2014 -- Ocean Mist Farms received the Large Business of the Year Award from the North Monterey County Chamber of Commerce on Feb. 1; Dale Huss accepted the award for Ocean Mist Farms.

OMF-Recives_Award_Dale_Huss

“Since 1924, Ocean Mist Farms, originally California Artichoke and Vegetable Growers Corp, has pioneered the commercial planting and shipping of artichokes in Castroville, and today it is recognized as the largest artichoke operation in the United States,” said Denice Barker Amerison, executive director Artichoke Festivals, Inc., and North Monterey County Chamber Of Commerce. “In 2014 Ocean Mist Farms celebrates 90 years of quality, commitment and service to the consumer and first class community involvement.  It is because of this commitment that Ocean Mist Farms is recipient of the Large Business of the Year Award.”

CASTROVILLE, Calif. – Jan. 28, 2014 – Ocean Mist Farms will celebrate a 90-year legacy of growing artichokes and premium fresh vegetables with activities planned throughout the year ahead.

Castroville 1926

The fourth-generation grower-owned business was founded by Italian Immigrants in 1924 that started the business by growing artichokes and Brussels sprouts along the Pacific Ocean’s Monterey Bay in Castroville, Calif.  Today the company farms in multiple locations throughout California, Arizona and Baja Mexico and its famous artichokes have been proclaimed the official state vegetable of California.

Castroville_Artichoke Harvesters from 1930s

“Our land may be the foundation of Ocean Mist Farms, but it really is the people who build our legacy,” Mark Reasons, facilities manager and member board of directors.

Some of the activities Ocean Mist Farms has planned this year to celebrate its anniversary include the redesign of the company website and the creation of a new Artichoke Club website (artichokeclub.com); branding its original root stock variety that dates back to 1924 as an Ocean Mist Farms Heirloom Artichoke and sharing a new video that tells the company’s 90 year legacy story.

The highlight of the anniversary festivities will be at the annual Castroville Artichoke Festival – this year held at the Monterey County Fairgrounds May 31 and June 1 – where Ocean Mist Farms will be honored for being a part of the community since 1924.

Original Ocean Mist Farms Produce Crate labels

Chief Operating Officer Joe Pezzini said, “We are proud to reach this milestone together. Investing in quality people and farm land is the foundation of success and longevity for generations of Ocean Mist growers.”