CASTROVILLE, Calif. (August 24, 2020) – Ocean Mist Farms (OMF), the leading grower and marketer of fresh artichokes in the U.S., is pleased to announce the promotions of Chris Drew to Chief Operations Officer and Gladys Valenzuela - Corzo to Vice President of Human Resources.
In his new role as COO, Drew will oversee both production and harvesting as part of his expanded operations role. For the past sixteen years, Drew has enjoyed a career with OMF where he utilized and expanded on his background in production agriculture. Before assuming the role of COO, Drew was the Vice President of Operations for the past three years.
Prior to joining OMF, Drew earned a Bachelor of Science degree in Crop Science from California Polytechnic University – San Luis Obispo as well as an MBA. He maintains a strong relationship with the university and acts as chairman of the Horticulture and Crop Science Advisory Council where he and industry colleagues help to provide insight into today’s trends and challenges in production agriculture.
“Chris’ depth of knowledge for all facets of our operation makes him ready for his expanded role as our new Chief Operations Officer,” said Joe Pezzini, CEO of Ocean Mist Farms.
In her new role as Vice President of Human Resources, Valenzuela - Corzo will play an expanded role in strategic planning. Before assuming her new position, Valenzuela - Corzo joined OMF in May 2015 as Director of Human Resources. She has an extensive HR background, with 17 years of progressive human resources leadership experience in Ag and the Publishing/Media industry.
Prior to joining OMF, Valenzuela - Corzo earned a Bachelor’s of Science Degree in Economics and Business Administration from Saint Mary’s College of California and a Master of Science in Human Resources Management from Chapman University.
“Gladys' passion for Human Resources and broad expertise are the right combination for her promotion as Vice President of Human Resources,” said Pezzini.
CASTROVILLE, Calif. (June 30, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the Blue Zones Project approval of their Monterey worksite. Ocean Mist Farms received approval in May 2020 after meeting 78 points on the worksite pledge and engaging 44% of their staff in a Blue Zones Project activity (88 individuals).“This is a huge accomplishment for Ocean Mist Farms,” said Lupita Renteria-Galvan, HR Benefits Manager and the Wellness Committee Chair, at Ocean Mist Farms. “Becoming an approved worksite demonstrates the commitment you have to your employees’ health and well-being. Ocean Mist Farms is recognized as a community leader in workplace wellness and joins a network of respected organizations across our community.”
With this recognition, Ocean Mist Farms is the 5th largest employer to become an approved worksite. They are represented among respected organizations such as Salinas Valley Memorial Healthcare System, Taylor Farms Headquarters, Montage Health, VNA, and the Monterey County Office of Education.
Ocean Mist Farms’ well-being initiatives and accomplishments include the following:
Together, Blue Zones Project Monterey County and Ocean Mist Farms will continue the work of empowering employees to take charge of their health through continued Blue Zones Project activities and principals.
To learn more about how you can get involved in Blue Zones Project Monterey County, visit their website at montereycounty.bluezonesproject.com.
CASTROVILLE, Calif. (June 16, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., conducted its annual Gold Standard spring promotion from April 13 - May 13 this year to elevate the health and nutrition of their famous Gold Standard artichokes. This promotion was launched during a nation-wide shut down due to COVID-19, an uncertain time that still remains. Yet despite these circumstances, the promotion yielded incredible results.
Consumer response to the Gold Standard promotion proved shoppers were receptive to and eager to engage with helpful and entertaining content. Ocean Mist Farms earned a total of 23,000,000 brand impressions and 545,000 promotion-specific website visits, while over 28,000 shoppers participated in the sweepstakes opportunity. As a result, when looking at year-over-year artichoke sales volume for the 4-week Gold Standard promotion period, we see an increase 3.6% for the 2020 season.
“We questioned if now was the right time to run this annual promotion,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because of the tremendous consumer following we’ve developed that relies on Ocean Mist Farms, we wanted to not only encourage consumers to purchase artichokes for their health benefits, but to also assure them that the produce they are purchasing is of the highest quality.”
With this promotion and our other marketing efforts to shoppers during the nation-wide shut down, we have seen above average performance confirming that people do look to fresh produce brands for information and inspiration. Whether it be a welcome of news related to how to keep their produce fresh or different ways to spice up their dinner routine, we’re finding a new, more engaged audience during this time.
CASTROVILLE, Calif. (June 15, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of their proprietary purple artichokes. This newest addition to the Ocean Mist Farms artichoke family is a colorful, seasonal artichoke variety selected for superior flavor and appearance.
For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, they have developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and their traditional green varieties.
Characteristics of the Purple Artichokes include a vibrant purple exterior that when cooked transforms to a familiar deep green; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich earthy artichoke flavor.
“We are happy to share this new variety of artichokes with our customers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed, and are as flavorful and meaty as the original Castroville Green Globe artichoke.” With this first season, the artichokes are harvesting in 12, 18 and 24 sizes, with a majority being the 18 and 24 size, that will be labeled with a unique tag and company specific UPC.
Ocean Mist Farms is supporting retail sales for the Purple Artichokes with a variety of marketing activations centered on the unique variety and short season.
Ocean Mist Farms has launched “Arti’s Summer Romance”, a social media-based promotion that debuts purple artichokes with the introduction of Viola, a promotional purple artichoke mascot to complement Artie, the green artichoke. The social media storyline will unfold over the course of four weeks, starting with their meeting at the bus station upon her arrival in Castroville and then in four subsequent dates around town. Shoppers are invited to comment and like each promotion post for a chance to win a $25 gift card.
CASTROVILLE, Calif. (April 8, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. With this promotion, Ocean Mist Farms will highlight their artichoke expertise to assure their trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the phenomenal nutritional qualities of fresh artichokes and the value that can bring to their shoppers.
“We debated whether now was the right time to run this annual promotion,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “But we have developed a tremendous consumer following that relies on Ocean Mist Farms for fresh vegetable information and meal inspiration every day. So, we decided to highlight the strong immunity boosting nutritional properties of artichokes and encourage consumption now, when maintaining optimum health is critical. With this promotion, we want to not only encourage consumers to purchase artichokes for their health benefits, but to also assure them that the produce they are purchasing is of the highest quality.”
For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and has harnessed the expertise to claim the Gold Standard distinction. This legacy and experience are defined by their unique growing and harvesting practices, and steadfast commitment to care for the community and land. Chosen for its optimal soil and microclimate, Castroville, CA is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in
April. “Artichoke ad volumes are available as we want to make certain that our shoppers have easy access to the nutrition we are promoting,” comments Philip Barrientos, Artichoke Commodity Manager.
Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations centered on the premium standard of artichokes they are known for. Onpack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To further engage with consumers, Ocean Mist Farms is hosting the Gold Standard Giveaway from April 13 - May 13, giving participants the opportunity to win 20 prizes for a grand total of $2500, including 5 $250 gift cards, 10 $100 gift cards, and 5 $50 gift cards, plus a case of fresh artichokes for every winner.
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CASTROVILLE, Calif. (February 6, 2020) – Ocean Mist Farms is pleased to announce the hire of Tom Botelho as Sales Representative. In this role, Botelho will work closely with Sales Manager, Joe Angelo, to build Ocean Mist Farms business in key territories. He comes to the company with a proven sales track record and industry relationships that will be key in his and Ocean Mist Farms’ success.
“We are glad to have someone of Tom’s caliber join our team,” said Joe Angelo. “His extensive knowledge of sales within the agriculture industry makes him a vital addition to our team.”
Botelho joins Ocean Mist Farms with over 30 years of experience in the agricultural industry. As Director of East Coast Sales for Tanimura and Antle, Botelho encouraged customer loyalty, satisfaction and profitable growth among existing and target customers, and supported the sales and marketing efforts across all company products.
“I am happy to join the Ocean Mist Farms family and look forward to this new opportunity with a respected company,” said Botelho. “I’m pleased to have the opportunity to contribute to the continued success of Ocean Mist Farms.”
CASTROVILLE, Calif. (Jan. 23, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S. and the only growers of winter globe artichokes in Coachella Valley, announces the launch of Coachella artichoke season.
While traditionally the peak season for artichokes has been in the spring, Ocean Mist Farms has leveraged their 100 years of artichoke expertise to develop a proprietary seed variety to go above and beyond this. The seed is highly compatible with Coachella Valley’s cool winter temperatures and desert soil, and yields the same high standards in flavor and quality that the brand is known for.
Building on the success of their 2019 winter promotion, Ocean Mist Farms is again supporting retail sales of their desert-grown winter artichokes with a variety of marketing activations centered on the expansive nutritional value of artichokes. Well-aligned with health and wellness goals that are amplified at the start of each new year, Ocean Mist Farms is hosting the “Get Up & Groove” giveaway from February 3 - March 13, giving participants the opportunity to win 1 of 10 music-themed grand prizes, or 25 secondary prizes.
“Now is the peak time to purchase artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a giveaway to align with our shoppers state of mind going into the new year - one that is health focused and set on encouraging active lifestyles.”
In addition, the Ocean Mist Farms is inspiring new ways to enjoy artichokes with influencer partnerships, blog posts inclusive of cooking tips and tricks, and newly updated digital cookbooks. The brand will utilize Google advertising and targeted social media advertising to promote the sweepstakes, drive visitors to a newly launched artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.