CASTROVILLE, Calif. (April 8, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. With this promotion, Ocean Mist Farms will highlight their artichoke expertise to assure their trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the phenomenal nutritional qualities of fresh artichokes and the value that can bring to their shoppers.
“We debated whether now was the right time to run this annual promotion,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “But we have developed a tremendous consumer following that relies on Ocean Mist Farms for fresh vegetable information and meal inspiration every day. So, we decided to highlight the strong immunity boosting nutritional properties of artichokes and encourage consumption now, when maintaining optimum health is critical. With this promotion, we want to not only encourage consumers to purchase artichokes for their health benefits, but to also assure them that the produce they are purchasing is of the highest quality.”
For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and has harnessed the expertise to claim the Gold Standard distinction. This legacy and experience are defined by their unique growing and harvesting practices, and steadfast commitment to care for the community and land. Chosen for its optimal soil and microclimate, Castroville, CA is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in
April. “Artichoke ad volumes are available as we want to make certain that our shoppers have easy access to the nutrition we are promoting,” comments Philip Barrientos, Artichoke Commodity Manager.
Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations centered on the premium standard of artichokes they are known for. Onpack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To further engage with consumers, Ocean Mist Farms is hosting the Gold Standard Giveaway from April 13 - May 13, giving participants the opportunity to win 20 prizes for a grand total of $2500, including 5 $250 gift cards, 10 $100 gift cards, and 5 $50 gift cards, plus a case of fresh artichokes for every winner.
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CASTROVILLE, Calif. (February 6, 2020) – Ocean Mist Farms is pleased to announce the hire of Tom Botelho as Sales Representative. In this role, Botelho will work closely with Sales Manager, Joe Angelo, to build Ocean Mist Farms business in key territories. He comes to the company with a proven sales track record and industry relationships that will be key in his and Ocean Mist Farms’ success.
“We are glad to have someone of Tom’s caliber join our team,” said Joe Angelo. “His extensive knowledge of sales within the agriculture industry makes him a vital addition to our team.”
Botelho joins Ocean Mist Farms with over 30 years of experience in the agricultural industry. As Director of East Coast Sales for Tanimura and Antle, Botelho encouraged customer loyalty, satisfaction and profitable growth among existing and target customers, and supported the sales and marketing efforts across all company products.
“I am happy to join the Ocean Mist Farms family and look forward to this new opportunity with a respected company,” said Botelho. “I’m pleased to have the opportunity to contribute to the continued success of Ocean Mist Farms.”
CASTROVILLE, Calif. (Jan. 23, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S. and the only growers of winter globe artichokes in Coachella Valley, announces the launch of Coachella artichoke season.
While traditionally the peak season for artichokes has been in the spring, Ocean Mist Farms has leveraged their 100 years of artichoke expertise to develop a proprietary seed variety to go above and beyond this. The seed is highly compatible with Coachella Valley’s cool winter temperatures and desert soil, and yields the same high standards in flavor and quality that the brand is known for.
Building on the success of their 2019 winter promotion, Ocean Mist Farms is again supporting retail sales of their desert-grown winter artichokes with a variety of marketing activations centered on the expansive nutritional value of artichokes. Well-aligned with health and wellness goals that are amplified at the start of each new year, Ocean Mist Farms is hosting the “Get Up & Groove” giveaway from February 3 - March 13, giving participants the opportunity to win 1 of 10 music-themed grand prizes, or 25 secondary prizes.
“Now is the peak time to purchase artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a giveaway to align with our shoppers state of mind going into the new year - one that is health focused and set on encouraging active lifestyles.”
In addition, the Ocean Mist Farms is inspiring new ways to enjoy artichokes with influencer partnerships, blog posts inclusive of cooking tips and tricks, and newly updated digital cookbooks. The brand will utilize Google advertising and targeted social media advertising to promote the sweepstakes, drive visitors to a newly launched artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.