2021 News & Press Releases

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CASTROVILLE, Calif. (May 5, 2021)Ocean Mist Farms (OMF), the leading grower and marketer of fresh artichokes in the U.S., is pleased to announce the hiring of John Georgalos as Sales Commodity Manager. In this role, Georgalos will be responsible for managing iceberg lettuce, Ocean Mist Farms’ leaf program (red, green and romaine), and will handle select key accounts for the company.

“We are glad to have John join our team and have a key role in our iceberg and leaf programs,” said Joseph Angelo, Director of Sales of Ocean Mist Farms. “With his experience, he will make us stronger and bring value in the day-to-day management of our operations.”

Prior to accepting the position, Georgalos served as Commodity Manager at Tanimura & Antle for 16 years. Georgalos earned his Associates degree at Hartnell College and has since taken sales classes at Pete Purcell Sales School and an intensive Marketing Class at Cornell University.

“I look forward to being part of the Ocean Mist Farms team,” said Georgalos. “I’m honored to work with this team and make a difference along the way.”

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About Ocean Mist Farms

Ocean Mist Farms, a fourth-generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit www.oceanmist.com. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.

 

CASTROVILLE, Calif. (April 19, 2021)Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. Ocean Mist Farms is building on the 24,762,290 consumer impressions achieved with the Gold Standard promotion over the last two years - proving there is an audience ready for artichoke engagement and information sharing.

With this promotion, Ocean Mist Farms will highlight their artichoke expertise to assure their trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the phenomenal nutritional qualities of fresh artichokes and the value that can bring to their shoppers.

“In the midst of an uncertain year, we are proud to share one of the few things we know for certain, our Gold Standard artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Ocean Mist Farms artichokes are THE Gold Standard for superior immune boosting nutrition and a top source of fiber, as one whole, cooked artichoke packs nearly 7 grams of fiber, about a third of the daily minimum target. Today, more than ever, this superior nutrition coupled with Ocean Mist Farms artichoke expertise brings the Gold Standard to your produce department.”

For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and has harnessed the expertise to claim the Gold Standard distinction. This legacy and experience are defined by their unique growing and harvesting practices, and steadfast commitment to care for the community and land. Chosen for its optimal soil and microclimate, Castroville, CA is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in April. “Artichoke ad volumes are available as we want to make certain that our shoppers have easy access to the nutrition we are promoting,” comments Philip Barrientos, Artichoke Commodity Manager.

Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations centered on the premium standard of artichokes they are known for. On-pack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.

To further engage with consumers, Ocean Mist Farms is hosting the Gold Standard Giveaway from April 19 - May 14, giving participants the opportunity to win 20 prizes for a grand total of $2000, including 20 $100 gift cards. 

Earlier this year, Ocean Mist Farms conducted its annual Peace, Love & Artichoke promotion from February 15 - March 15 to kick-off the 2021 Coachella artichoke season. Consumer response to the Peace, Love & Artichoke promotion proved shoppers were receptive to and eager to engage with helpful and entertaining content. With this promotion, Ocean Mist Farms earned a total of 391,728,968 brand impressions and 177,688 promotion-specific website visits, and 29,154 shoppers participated in the sweepstakes opportunity.

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About Ocean Mist Farms

Ocean Mist Farms, a fourth-generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit www.oceanmist.com. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.

Artie & Viola Return For A 2nd Annual Social Media Promotion Supporting The Limited Variety             ArtiViola_Image

CASTROVILLE, Calif. (March 15, 2021)Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the arrival of the second season of their proprietary purple artichokes. This limited addition to the Ocean Mist Farms artichoke family is supported by a social media promotion in tandem with the season.

Ocean Mist Farms is supporting retail sales for the purple artichokes with a variety of marketing activations to highlight this unique “limited edition “variety and drive purchase intent. Alongside adding this unique item to the store locator on the website, Ocean Mist Farms has a second chapter to the 2020 Arti and Viola social media promotion. This promotion, “Arti’s Spring Fling” continues the summer romance from last season with Viola returning to visit Arti the Artichoke, Ocean Mist Farms’ artichoke mascot.

The social media storyline will unfold over the course of four weeks and encourage consumers to follow along. Shoppers are invited to comment and like each promotion post for a chance to win a $100 gift card.

“We are happy to re-introduce this new variety of artichokes with our customers through an engaging promotion once again,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed, and are as flavorful and meaty as the original Castroville Green Globe artichoke.” 

This year, Ocean Mist Farms is introducing a 4-count clamshell packed with size 30 (medium) artichokes. This is in addition to the loose artichokes with the tag. The purple artichokes are a colorful variety selected for superior flavor and appearance. Grown in Castroville, CA., Ocean Mist Farms expects the heaviest production period to be March 15 – April 30.

For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, they have developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and their traditional green varieties.

Characteristics of the Purple Artichokes include a vibrant purple exterior that when cooked may transform into shades of green and purple depending on seasoning and cooking method; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich, earthy artichoke flavor. This artichoke variety tends to grow towards the large and medium sizes with limited jumbos.

For interest in purchasing the purple artichokes for retail, please contact a member of our sales team by calling 831-633-2144.

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About Ocean Mist Farms

Ocean Mist Farms, a fourth-generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit www.oceanmist.com. For recipe inspiration and preparation tips, follow the brand onFacebook, Instagram, LinkedIn and Twitter.

MEDIA ALERT

CASTROVILLE, Calif. (March 1, 2021)Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the availability of their proprietary purple artichokes. This seasonal, limited addition to the Ocean Mist Farms artichoke family is a colorful variety selected for superior flavor and appearance.

WHO: Ocean Mist Farms

WHAT: Ocean Mist Farms proprietary purple artichokes are back. For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, they have developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and their traditional green varieties.

Characteristics of the Purple Artichokes include a vibrant purple exterior that when cooked may transform into shades of green and purple depending on seasoning and cooking method; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich, earthy artichoke flavor. This artichoke variety tends to grow towards the large and mediums sizes (rather than jumbo).

This year, Ocean Mist Farms is introducing a 4-count clamshell packed with size 30 (medium) artichokes. This is in addition to the loose artichokes with the tag (pictured above).

WHEN: Ocean Mist Farms expects the heaviest production period to be March 15 – April 30

WHERE: Grown in Castroville, California and available nationwide

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About Ocean Mist Farms

Ocean Mist Farms, a fourth-generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.

CASTROVILLE, Calif. (February 15, 2021)Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., launches the Coachella artichoke production season with the 3rd annual Peace, Love & Artichokes winter promotion. This multifaceted campaign, launching today and lasting through March 15, includes email marketing to a robust community of artichoke shoppers and produce buyers, social media advertising, and sweepstakes prizes – all to drive sales and in-store demand.

With this promotion, Ocean Mist Farms is leveraging an upward trend of artichoke sales in late winter and continuing to push the artichoke momentum forward. While aiming to increase consumption, Ocean Mist Farms is looking to also educate consumers on the health benefits, such as immunity boosting properties, that premium winter artichokes can hold and that shoppers are increasingly looking for in the foods they choose to eat.

“I have never seen our artichoke fields look so robust, and producing such big plants at this time of year,” said Jeff Percy, VP Production in Coachella for Ocean Mist Farms. “Big plants like these are good for both the buyer and consumer. The desert heat has made them a bit later than last year, but one of the most unique situations we have ever had!”

Artichokes traditionally grow best in a Mediterranean- like climate, as the vegetable requires mild temperatures and plenty of moisture. However, Ocean Mist Farms has honed a desert-grown proprietary seed variety specifically for the Coachella Valley climate. By utilizing Coachella’s optimal growing conditions during the winter-to-spring months, Ocean Mist Farms is able to maintain their high-quality standards year-round.

“We want consumers to know that our artichokes are grown to deliver consistent flavor as well as premium health benefits,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Artichokes contain prebiotic fiber and other immune-boosting and anti-inflammatory properties that will help you eat well, rest well, and play well in the new year.”

Ocean Mist Farms will be issuing video field reports as part of their Trade Email campaign, to show off Coachella artichoke production during February. To ensure artichokes are a prominent fixture during this promotion, please visit our POS order page HERE to receive an artichoke display bin and sweepstakes sleeve.

To further incentivize shoppers, participants can enter the Peace, Love & Artichokes Sweepstakes for a chance to win prizes. There will be 15 Grand Prize winners who will receive an Instant Pot Duo Nova Pressure Cooker 7 in 1, and 25 winners who will receive a Peace, Love, & Artichoke Swag Packs.

To learn more about Ocean Mist Farms, visit www.oceanmist.com. To receive weekly trade information, please sign up HERE. For more recipe inspiration and tips, follow the brand on Facebook, Instagram, and Twitter.