CASTROVILLE, Calif. (June 4, 2018) – Ocean Mist Farms, leading grower of fresh artichokes, is elevating the artichoke category by investing in marketing efforts tied to driving in-store traffic. To encourage consumption, Ocean Mist Farms has produced downloadable resources for recipe inspiration, partnered with a mobile technology company to administer geo-targeted coupons, teamed up with an influential registered dietitian to educate consumers, and empowered food bloggers to help spread awareness of how easy it can be to include fresh artichokes into every diet.
As part of its 360-degree marketing strategy, the brand has partnered with iBotta, a mobile technology company, to incentivize shoppers to purchase Ocean Mist products through the mobile app. Since launching the national campaign, the brand has received a total of 20,029 completed brand engagements and activated in-store purchases of Ocean Mist products.
“We understand how intimidating cooking with fresh artichokes can be for consumers who have never explored that method before, so we are maximizing our marketing efforts and relationships with influencers to gather educational and inspirational content that helps break down those barriers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “As a result of empowering people with the tools they need, we expect significant movement of product at the store level.”
In an effort to leverage peak artichoke season, Ocean Mist Farms also partnered with Carissa Bealert, registered dietitian and nutritionist, for a nationally-syndicated television segment that reached more than 150 of the largest markets across the United States. Bealert demonstrated easy, approachable methods of cooking fresh artichokes, educated viewers on the vegetables’ nutrition value, and encouraged over 97 million households to enter the brand’s Instant Artichoke Giveaway.
Additionally, Ocean Mist Farms’ brand ambassador program consists of four influential food bloggers – Chrissa Benson from Physical Kitchness, Dani Meyer from The Adventure Bite, Kaleigh McMordie from Lively Table, and Kelsey Preciado from Little Bits Of. Each ambassador creates unique content on behalf of the brand to inspire demand for fresh artichokes, drive traffic to the promotion, and to ultimately increase consumption. The brand received more than 400 million impressions from influencers since the promotion launched.
CASTROVILLE, Calif. (Apr. 30, 2018) – Ocean Mist Farms is pleased to announce the start of its spring season with an ample supply of fresh artichokes and an exciting, multi-faceted digital promotion that encourages consumers to experience the delicious flavor of the brand’s beloved vegetable. From April 30 - June 22, shoppers can enter the Instant Artichoke Giveaway for a chance to win one of 18 prize packs including an Instant Pot® Duo 6-Quart plus a variety of cooking utensils.
Ocean Mist Farms is leveraging the springtime as an opportunity to showcase peak season, fresh artichokes as a versatile and flavorful solution for a nutritious appetizer or a filling main course. To support this promotion, the brand is aligning with food influencers and registered dieticians to help spread the message of Ocean Mist Farms’ artichoke category leadership position as the premier grower of fresh artichokes.
“We hope to inspire people to reach for fresh artichokes when they are planning the menu for their next gathering or weeknight dinner,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We are excited to be able to leverage one of the hottest, new cooking tools with this giveaway and to partner with these key influencers to showcase how quickly and easily artichokes can be added to your dinner table.”
To incentivize purchases and drive foot traffic to support an increase in sales, Ocean Mist Farms is partnering with iBotta, a mobile technology company, to provide coupon incentives during this high demand artichoke season. To redeem the offer, app users will be prompted to visit the Instant Artichoke Giveaway sweepstakes entry page creating a fully integrated promotional experience.
CASTROVILLE, Calif. (Feb. 23, 2018) – With the most recent freeze in California, Ocean Mist Farms is pleased to welcome its Frost Kissed® artichokes, available for the next several weeks, and currently being shipped to retailers.
Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and produces a nuttier taste only found in the Frost Kissed® artichokes. While the Frost Kissed® artichokes have a slightly darker exterior, the brown outer layer falls off once cooked resulting in the soft, green artichoke shoppers are familiar with.
“Since we do not always see a freeze, the Frost Kissed artichokes are a real seasonal treat,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We’re trying to educate consumers on the best practices for handling and prepping as any menu could benefit from these nuttier tasting artichokes.”
In an effort to elevate the Frost Kissed® artichokes as a satisfying menu item, Ocean Mist Farms will be providing recipe inspiration through its social media channels as well as sharing information on the website to educate consumers. Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed® artichokes for the next few weeks.
“The frosting of the Frost Kissed® artichokes is strictly cosmetic. While these artichokes are not as vibrant as the fresh, green artichokes we sell, they offer a limited-time flavor that many shoppers look forward to experiencing when it freezes,” McClean added.
As an extension of the brand’s commitment to third-party influence, Ocean Mist Farms continues to leverage its partnership with thefeedfeed to further educate shoppers on Frost Kissed® artichokes through a video explaining the flavor benefits and proper cooking techniques. The video will be shared through Ocean Mist’s social pages to inspire consumers to actively seek out Frost Kissed® artichokes in their grocery stores now through March 2018.
For more Frost Kissed® inspiration, visit https://www.oceanmist.com/products/frost-kissed-artichokes.
CASTROVILLE, Calif. (Nov. 1, 2017) – With convenient meal solutions on the rise, leading fresh artichoke grower Ocean Mist® Farms looks to support shoppers with its Season & Steam® product line including high-quality, nutritious vegetable options. The product line features ready-to-use fresh vegetables in unique, award-winning packaging.
While the concept of steaming vegetables is not new, the Ocean Mist Farms’ Season & Steam product line is the only product line that gives users the option to pre-season the contents, reseal with the zip lock and steam by microwave all within the same bag. Season & Steam vegetables include whole artichokes, sweet baby broccoli as well as whole, halved and shredded Brussels sprouts.
“We recognize that some of our products may be intimidating to people who are unfamiliar with these vegetables,” said senior director of marketing for Ocean Mist Farms Diana McClean “The Season & Steam product line features many different options and encourages people to try them with a more approachable preparation method.”
In an effort to further assist shoppers looking to add a fresh side to their holiday menus, Ocean Mist Farms will be launching ‘Tis the Season to Steam Sweepstakes, a 7-week consumer promotion Nov. 13 through Dec. 29 providing recipe inspiration, preparation tips and cookbook resources. The promotion will award consumers with a steam-themed prize pack including Ocean Mist products, a Williams Sonoma® vegetable steamer and more!
CASTROVILLE, Calif. (Oct. 16, 2017) – Leading artichoke grower Ocean Mist® Farms continues to provide high-quality products available in various packaging, cuts and sizes that supplies consumers with options when looking for fresh, tasty produce. Utilizing Nielsen data, the brand remains committed to understanding and responding to consumers with on-trend solutions for the growing Brussels sprouts, convenience and organic fresh vegetable categories.
According to shopper data, artichokes and Brussels sprouts result in valuable basket sizes, making each of these items a priority for produce department success. To support these categories, the brand continues to expand the award-winning Season and Steam microwaveable fresh vegetable line that provides shoppers with a variety of fresh produce items.
“Our Season & Steam product line continues to grow parallel to the demand for convenience in the produce aisle,” said director of marketing for Ocean Mist Farms Diana McClean. “We are gratified to see such a positive response as the intent of these products is to provide quick, easy meal solutions to consumers focused on health and wellness.”
To further support consumers reaching for Ocean Mist Farms products, the brand aligns its interactive marketing efforts during each season to educate and inspire with unique recipe options and promotional assets. In addition, Ocean Mist Farms provides resources through its website, blog and social platforms to help consumers better understand the brand’s promises, tips for application of the products and recipe inspiration.
“Supporting consumer education and in-store sales is at the forefront of our brand’s mission, so being able to provide solutions that enhance the consumer’s experience with fresh produce is something that we care deeply about,” added McClean.
Ocean Mist Farms will be showcasing the complete Season and Steam product line, fresh artichokes and the Ocean Mist Organic line of fresh produce during PMA Fresh Summit in booth #2407 and at the Fresh Ideas Showcase.
CASTROVILLE, Calif. (Sept. 25, 2017) – Leading artichoke grower, Ocean Mist® Farms is pleased to announce its new blog, From the Heart. The blog is an extension of Ocean Mist’s commitment to educating people on how to prepare and eat fresh artichokes and the other fresh vegetables they grow.
Publishing new content once a week, From the Heart features seasonal recipes, company updates, community involvement news and highlights from the field. Content contributors include Ocean Mist Farms employees, Chef Adrienne Saldivar-Meier, and blog contributor Kelsey Preciado from Little Bits of Real Food. This optimized searchable content extends the reach of this leading brand influence on topics like family farming, cooking, entertaining and artichokes.
“The blog is a way for us to connect to our readers on a more personal level sharing timely content about our both our company and products that they’ve asked us for,” said director of marketing for Ocean Mist Farms Diana McClean. “Our intent is to provide a space where creativity, storytelling, and inspiration become part of a daily interaction with people who want to know more about eating fresh.”
Ocean Mist Farms strives to equip people with resources to help them enjoy fresh vegetables in new and unique ways. Each of the blog’s contributors have a personal connection to the brand, and their expertise is what will shape the collaborative nature of From the Heart – everything from chefs tips to stories from the farm will allow audiences to see the Ocean Mist Farms brand in a more personal light.
“I’m thrilled to contribute fun, healthy, and most importantly delicious recipes and ideas to the From the Heart blog by Ocean Mist Farms,” said blogger of Little Bits of Real Food Kelsey Preciado. “Ocean Mist Farms products and company values are aligned with everything Little Bits of Real Food stands for, which makes this partnership that much more rewarding.”
CASTROVILLE, Calif. (Aug. 8, 2017) – Ocean Mist Farms is proud to announce the expansion of its product line to include 3 lb. Brussels sprouts halves. On display at PMA Foodservice’s Fresh Ideas Showcase, the company extended the product line to the Foodservice segment as a natural progression of its dedication to the value-added program.
The halves come pre-washed, sliced and ready to prepare, diminishing prep-time for foodservice operators. Reducing the prep-time gives foodservice operators the liberty to exert more energy in recipe development and increases efficiencies.
“We’re passionate about expanding our product lines to better serve the end user,” said Diana McClean, director of marketing at Ocean Mist Farms. “Our value-added items have done well at retail, so we are excited to offer a similar approach to the Foodservice industry."
Brussels sprouts, high in Vitamin C, were one of the first vegetables the Ocean Mist Farms family grew beginning in the early 1990s. Currently, Ocean Mist packages Brussels by the stalks, in clamshells, and ready-to-eat microwavable bags.
“It’s humbling to see how Ocean Mist has transformed over the years,” McClean said. “Our hope is to continue to spread our family farm values and high-quality products to our customers.”
Halves are available in 4x3, 6x3, or 8x3 case sizes. For more information about the company or products, visit www.oceanmist.com.
CASTROVILLE, Calif. (July 20, 2017) – As a presenting sponsor, Ocean Mist® Farms is proud to announce that this year’s Artichoke Food & Wine Festival experienced a record 27% increase in attendees from last year, confirming that the California state vegetable continues to excite people seeking to explore new flavorful applications featuring the celebrated artichoke.
This year’s Artichoke Food & Wine Festival, held at the Monterey Fair Grounds, celebrated the iconic vegetable, the community, and the growing region where nearly two-thirds of America’s fresh artichoke supply comes from. Ocean Mist Farms donated nearly 32,000 pounds of artichokes for chef demos, Agro Art competitions, and the Farmers Market.
“We’re honored to participate and support the Festival each year because of the positive impact it brings to our community,” said Diana McClean, director of marketing at Ocean Mist Farms and board member for the Castroville Artichoke Food & Wine Festival. “This year’s attendance growth is a testament to the success of the event by bringing people together to experience great food, good fun, and a spirit of giving back.”
Twenty-four students and adults from this year’s Agro Art Competition took home cash prizes for their creative use of fresh vegetables in 3D art sculptures and included everything from sea creatures to Brussels sprout basketball players.
This year’s Scholarship program, presented by Ocean Mist Farms, recognized students who demonstrate the company’s guiding values of Integrity, Quality, Passion and Success in their daily lives and in their pursuit of higher education. Recipients included:
Next year’s Artichoke Food & Wine Festival is June 2-3, 2018. For more information about the event, please visit www.artichokefestival.org.
CASTROVILLE, Calif. (July 18, 2017) – Ocean Mist® Farms is proud to announce their participation in the Tour de Fresh three-day cycling event, supporting the Salad Bars to Schools initiative, for a second year. The event begins July 25 in Pismo Beach and will conclude with a loop of Monterey, prior to PMA Foodservice Conference & Expo July 27, where two Ocean Mist employees – John Pattullo and Paul Scheid – will ride along with 50 peers in the industry to make fresh fruits and vegetables accessible to schools across the country.
John Pattullo, riding for Boulder Valley School District in Colo., and Paul Scheid, riding for Fairfax County Public Schools in Va. have raised a combined $1,725 toward their $7,000 goal. Over the next three weeks, both John and Paul will be training for their ride and asking for fundraising support in order to place a salad bar in each of their school districts.
“It’s important to Ocean Mist Farms to provide nutritious meals for the younger generation because they are the ones who will help carry out our vision one day,” said Diana McClean, director of marketing for Ocean Mist Farms. “We are motivated to give back to causes that align with our company’s core values and couldn’t be more proud of John and Paul for making the time to train and fundraise for a cause they believe in personally as well.”
The 93-year-old legacy at Ocean Mist Farms is to continuously invest in the community, health and wellness, which aligns with the mission of Tour de Fresh. As previous salad bar donors through the Grower-Shipper Association, Ocean Mist Farms expects their riders will be able to provide both salad bars in their respective districts.
Tour de Fresh has a goal to raise at least $150,000 to privately finance 50 salad bars in U.S. schools this year. The combination of efforts from riders’ friends, family members, and industry leaders supporting the event have successfully raised $113,000 to date, and Ocean Mist Farms encourages donations through the website at www.tourdefresh.com through July 27 in order to make this year’s goal a reality.