CASTROVILLE, Calif. (June 15, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of their proprietary purple artichokes. This newest addition to the Ocean Mist Farms artichoke family is a colorful, seasonal artichoke variety selected for superior flavor and appearance.
For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, they have developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and their traditional green varieties.
Characteristics of the Purple Artichokes include a vibrant purple exterior that when cooked transforms to a familiar deep green; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich earthy artichoke flavor.
“We are happy to share this new variety of artichokes with our customers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed, and are as flavorful and meaty as the original Castroville Green Globe artichoke.” With this first season, the artichokes are harvesting in 12, 18 and 24 sizes, with a majority being the 18 and 24 size, that will be labeled with a unique tag and company specific UPC.
Ocean Mist Farms is supporting retail sales for the Purple Artichokes with a variety of marketing activations centered on the unique variety and short season.
Ocean Mist Farms has launched “Arti’s Summer Romance”, a social media-based promotion that debuts purple artichokes with the introduction of Viola, a promotional purple artichoke mascot to complement Artie, the green artichoke. The social media storyline will unfold over the course of four weeks, starting with their meeting at the bus station upon her arrival in Castroville and then in four subsequent dates around town. Shoppers are invited to comment and like each promotion post for a chance to win a $25 gift card.
CASTROVILLE, Calif. (April 8, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. With this promotion, Ocean Mist Farms will highlight their artichoke expertise to assure their trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the phenomenal nutritional qualities of fresh artichokes and the value that can bring to their shoppers.
“We debated whether now was the right time to run this annual promotion,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “But we have developed a tremendous consumer following that relies on Ocean Mist Farms for fresh vegetable information and meal inspiration every day. So, we decided to highlight the strong immunity boosting nutritional properties of artichokes and encourage consumption now, when maintaining optimum health is critical. With this promotion, we want to not only encourage consumers to purchase artichokes for their health benefits, but to also assure them that the produce they are purchasing is of the highest quality.”
For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and has harnessed the expertise to claim the Gold Standard distinction. This legacy and experience are defined by their unique growing and harvesting practices, and steadfast commitment to care for the community and land. Chosen for its optimal soil and microclimate, Castroville, CA is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in
April. “Artichoke ad volumes are available as we want to make certain that our shoppers have easy access to the nutrition we are promoting,” comments Philip Barrientos, Artichoke Commodity Manager.
Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations centered on the premium standard of artichokes they are known for. Onpack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To further engage with consumers, Ocean Mist Farms is hosting the Gold Standard Giveaway from April 13 - May 13, giving participants the opportunity to win 20 prizes for a grand total of $2500, including 5 $250 gift cards, 10 $100 gift cards, and 5 $50 gift cards, plus a case of fresh artichokes for every winner.
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CASTROVILLE, Calif. (February 6, 2020) – Ocean Mist Farms is pleased to announce the hire of Tom Botelho as Sales Representative. In this role, Botelho will work closely with Sales Manager, Joe Angelo, to build Ocean Mist Farms business in key territories. He comes to the company with a proven sales track record and industry relationships that will be key in his and Ocean Mist Farms’ success.
“We are glad to have someone of Tom’s caliber join our team,” said Joe Angelo. “His extensive knowledge of sales within the agriculture industry makes him a vital addition to our team.”
Botelho joins Ocean Mist Farms with over 30 years of experience in the agricultural industry. As Director of East Coast Sales for Tanimura and Antle, Botelho encouraged customer loyalty, satisfaction and profitable growth among existing and target customers, and supported the sales and marketing efforts across all company products.
“I am happy to join the Ocean Mist Farms family and look forward to this new opportunity with a respected company,” said Botelho. “I’m pleased to have the opportunity to contribute to the continued success of Ocean Mist Farms.”
CASTROVILLE, Calif. (Jan. 23, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S. and the only growers of winter globe artichokes in Coachella Valley, announces the launch of Coachella artichoke season.
While traditionally the peak season for artichokes has been in the spring, Ocean Mist Farms has leveraged their 100 years of artichoke expertise to develop a proprietary seed variety to go above and beyond this. The seed is highly compatible with Coachella Valley’s cool winter temperatures and desert soil, and yields the same high standards in flavor and quality that the brand is known for.
Building on the success of their 2019 winter promotion, Ocean Mist Farms is again supporting retail sales of their desert-grown winter artichokes with a variety of marketing activations centered on the expansive nutritional value of artichokes. Well-aligned with health and wellness goals that are amplified at the start of each new year, Ocean Mist Farms is hosting the “Get Up & Groove” giveaway from February 3 - March 13, giving participants the opportunity to win 1 of 10 music-themed grand prizes, or 25 secondary prizes.
“Now is the peak time to purchase artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a giveaway to align with our shoppers state of mind going into the new year - one that is health focused and set on encouraging active lifestyles.”
In addition, the Ocean Mist Farms is inspiring new ways to enjoy artichokes with influencer partnerships, blog posts inclusive of cooking tips and tricks, and newly updated digital cookbooks. The brand will utilize Google advertising and targeted social media advertising to promote the sweepstakes, drive visitors to a newly launched artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (December 5, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, will showcase its Organic Artichoke retail packs in the “New Product Showcase” at this year’s New York Produce Show in booth #242.
Following the debut at this year’s Fresh Summit, Ocean Mist’s organic artichoke packaging is now available in a two-count handle bag and a two-count recyclable corrugated clamshell pack. These include size 24 or 30 artichokes, the ideal size to prepare a side dish during the holidays. Understanding the strong demand for Italian vegetables in the Northeast, Ocean Mist will also be displaying its winter vegetables, including Italian staples like brussels sprouts, cardone and fennel.
“We’re looking forward to another great year at the New York Produce Show,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We had great engagement and conversations with our trade partners last year considering the Northeast is known for its heavy distribution of artichokes. This show is a great opportunity for us to put our fresh artichokes and other winter Italian vegetables on display.”
During the month of December, Ocean Mist will prepare for its winter promotion, “Peace, Love & Artichokes,” beginning January 15. The campaign aims to increase artichoke demand by focusing on healthy eating at the start of the New Year and promoting the nutritional benefits of artichokes to encourage in-store purchases.
To learn more about Ocean Mist Farms, stop by booth #242 at the New York Produce Show December 10-13 or visit www.oceanmist.com. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (Nov. 7, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, welcomes the first Frost Kissed® crop of the season. The Frost Kissed artichokes are currently being shipped to retailers and will be available for the next several weeks.
Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and provides a nuttier taste pronounced in the Frost Kissed artichokes. While this limited time offering has a slightly darker exterior, the brown outer layer falls off once cooked resulting in the soft, green artichoke shoppers are familiar with.
“The appearance of Frost Kissed artichokes is strictly cosmetic and doesn’t reflect the quality,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “While these artichokes are not as vibrant in color, they offer a limited-time flavor that many shoppers look forward to experiencing after a frost.”
In an effort to elevate the Frost Kissed artichokes as a satisfying menu item, Ocean Mist Farms will be providing recipe inspiration through its social media channels, as well as sharing information on the website to educate consumers. Additionally, the Frost Kissed artichokes will carry a petal insert so shoppers can easily recognize them. Ocean Mist Farms will also provide display cards to retail customers who stock Frost Kissed® artichokes.
“The Frost Kissed artichokes are such a seasonal treat as we don’t see a freeze every season,” added McClean. “We’re working hard to ensure our shoppers are educated on ways to prep the artichoke so they too can enjoy its unique flavor for a limited time when they are available.” =
For additional Frost Kissed® inspiration and to learn more, visit https://www.oceanmist.com/products/frost-kissed-artichokes and follow the brand on Instagram, Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (November 5, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, announces a partnership with Harry & David, the premier choice for gourmet gifts in the U.S., to offer long-stem artichoke gift packs during the holiday season.
Harry & David is now accepting online orders for long-stem artichoke gift packs, each containing four long-stem artichokes for $29.99.
“Over the years, shoppers have increasingly asked where they can find long-stem artichokes,” said Diana McClean senior director of marketing at Ocean Mist Farms. “Because not all retailers carry long-stem artichokes, our partnership with Harry & David is a great way for us to make this item easily accessible during holiday season when we see interest spike.”
This partnership is just one of many ongoing marketing initiatives to educate shoppers and encourage artichoke consumption. These efforts work together to drive demand for Ocean Mist Farms artichokes at the retail level.
CASTROVILLE, Calif. (Oct. 28, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, announces the launch of its Friendsgiving Flavor campaign, a fall promotion to elevate the Season & Steam product line to shoppers during the holiday season through inspiring content and a prize-winning opportunity.
The campaign includes a sweepstakes component called the Friendsgiving Flavor Giveaway which will run on Instagram from November 1 through November 22 and provide entrants 10 opportunities to win a $50 Visa gift card and free Season & Steam products. Shoppers can expect to see additional details and instructions to enter the giveaway by following @OceanMistFarms on Instagram.
In addition, the brand is making holiday entertaining less stressful and sharing a variety of ways to use the Season & Steam line during the holidays with a new “Fall Feasting” webpage that offers unique fall recipes, “how-to” videos, blog posts inclusive of cooking tips and tricks, and digital cookbooks.
“Our fall Friendsgiving Flavors campaign will serve both our retail partners and shoppers by providing content that engages, educates, and ultimately drives foot traffic to stores as the holiday season quickly approaches,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a few new fall recipes and recently launched new instructional videos to help shoppers have the best experience with their Season & Steam purchases. And while supporting in-store sales this holiday season is our #1 goal, this campaign also serves to increase our national brand reach and build shopper connections in preparation for future campaigns – in particular our upcoming Coachella artichoke season.”
Ocean Mist Farms will partner with Running to the Kitchen, a social media influencer, and will utilize Google advertising and targeted social media advertising to promote the campaign and encourage shoppers to purchase Season & Steam items at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
Season & Steam includes five vegetables options, including Sweet Baby Broccoli, artichokes, whole Brussels sprouts, Brussels sprouts shreds and Brussels sprouts halves. The line is an award-winning microwavable steam package that allows consumers to season the vegetables before putting them in the microwave to ensure ease and convenience.
To stay up to date on the Friendsgiving Flavor Giveaway, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For more recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (October 7, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, announces three new organic artichoke packaging options to the Ocean Mist Organic® line. The new packaging options will be displayed at PMA Fresh Summit Oct. 17-19, 2019, and shoppers can expect to see them in stores in time for the November and December holidays.
Ocean Mist’s organic artichokes will now be offered in a two-count handle bag, three-count clamshell and two-count ReadyCycle® packaging. The organic artichoke packs will include a size 24 or 30 artichoke, depending on pack style. These mid-sized artichokes are ideal to prepare as a side dish at home during the holidays.
“We are pleased to now offer a variety of organic artichoke options for purchase,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “The new merchandise-ready artichokes are convenient for our retail partners and packed in quantities that shoppers have shared with us that they want to buy. Plus, the packaging material used is both recyclable and made with recycled material.”
Each pack style offers retailers relevant and sustainable packaging options for the produce department.
Ocean Mist’s clamshell packaging uses 90 percent recycled material, while the new 2ct handle bag is made with High Density Polyethylene (HDPE), the most commonly recycled plastic. The new ReadyCycle® corrugated clamshell is fully recyclable and uses vegetable-based inks.
Shoppers will be able to easily find these newly packaged organic artichokes in the stores by using Ocean Mist Farms’ new Destini locator tool found on www.oceanmist.com. Each pack includes a simple preparation recipe and an easily scanned QR code linking to a “how-to” video on Ocean Mist’s website.
To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/ or stop by booth #2085 at PMA Fresh Summit October 17-19, 2019, to see the new organic artichoke packaging. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.