Retail Merchandising
Artichokes

With its rich, deep green color, the artichoke is a natural complement to the produce department. They also “stack” well when building large end-cap displays. When kept cool and moist, Ocean Mist Farms artichokes will look and taste fresh for nearly two weeks.

There is not one right to display fresh artichokes – it all depends on your display resources, space allotment and sales velocity. To get started, read through the tips below to help merchandise fresh artichokes in your store!

Proper Handling

It is recommended for artichokes to be refrigerated while on display at 34° Fahrenheit, 1° Celsius.

icon of some scissors with the letter X drawn on top

Do not re-trim the stems. Ocean Mist Farms harvests each artichoke with two and a half-inch stems to keep in the natural moisture. Re-trimming will cause the artichokes to lose up to 30% of their moisture and weight. It is natural for the stems to darken within minutes of trimming.

Trays or bowls work well as merchandising tools to keep the artichoke stems hydrated.

Remove any damaged petals before putting your artichokes on display.

Merchandising

Merchandise artichokes on their sides, stem-to-stem, for easier handling by you and your shoppers.

Place next to lemons for both color blocking and encouraging an impulse purchase. Lemons are commonly used in preparing fresh artichokes. Create a satellite display in the meat and seafood department to encourage simple shopping for meal solutions. Artichokes make the perfect side dish with any meat, poultry or fish dish.

Merchandise fresh artichokes near dipping ingredients such as mayo, balsamic vinegar and ready-to-eat sauces to encourage customers to buy not only the artichoke, but a complementary item as well.

Optimize artichoke item assortment for incremental sales. Top performing retailers offer 2 unique artichoke items.*

*Nielsen Perishables Group Fresh Facts 52 Weeks Ending 8/31/2019