CASTROVILLE, Calif. – Oct. 7, 2014 – Ocean Mist Farms will complete a year-long celebration of its 90-year legacy of growing artichokes and premium fresh vegetables in Castroville, Calif. with several activities as part of PMA in Anaheim.
Joe Feldman, vice president of sales and marketing, said, “Our annual participation in Fresh Summit is something we plan for year-round as it is a unique opportunity to interact with our customers.”
Arti the Artichoke, the company’s award-winning mascot will help open PMA weekend with an appearance at the finish line of the Tour de Fresh inaugural bike fundraising on Thursday, Oct. 16 at noon; details available on Arti’s Facebook page.
Also during the Expo, Ocean Mist Farms will debut four items: Lacinato kale, sweet baby broccoli, Heirloom artichokes and Kalettes™; and showcase the feature done on the company and its relationships with Chef Tony Baker in the October issue of Food and Wine magazine on newsstands now.
“You can imagine how excited we were when the Food & Wine magazine team contacted us to do a story about artichokes, sponsored by the California Grown program,” said Kori Tuggle, director of marketing and business development. “They wanted to share the story of our relationship with Chef Tony Baker of Montrio Bistro restaurant located 10 miles from our ranches. This was an incredible opportunity for us to educate their readers about Ocean Mist Farms’ Heirloom artichokes.”
The story also includes a feature on an Ocean Mist Farms grower/owner, Troy Boutonnet, and a short video that shows the shared passion Boutonnet and Baker have for working with fresh artichokes.
The fourth generation grower-owned company was founded by Italian Immigrants in 1924. They began their business by growing artichokes and Brussels sprouts along the Pacific Ocean’s Monterey Bay. Today Ocean Mist Farms produces more than 30 different fresh vegetables in various locations throughout California, Arizona and Mexico. On April 10, 2013, Lt. Gov. Gavin Newsom proclaimed artichokes as the official state vegetable of California.
