- Artichoke Club
CASTROVILLE, Calif. – Sept. 20, 2016 – Ocean Mist Farms will debut the newest member of its award-winning Season & Steam value-added fresh vegetable line at PMA in booth 642.
Ocean Mist Farms’ Season & Steam Sweet Baby Broccoli is packaged in an innovative Steamfast microwavable pack that gives users the option to open the bag, pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.
The SteamFast packaging is gusseted for a stand up, face forward shelf presentation and has a suggested retail price of $3.50 per bag depending on the region. The 8-ounce package is bilingual, in French and English, for export and includes cooking instructions and usage ideas on the bottom gusset.
Diana McClean, director of marketing, said with the line extension the company wants to experience the same success in the broccoli category as it did with the Brussels sprouts category.
“Our Season & Steam bag addresses multiple culinary and consumer trends,” McClean said. “We want to meet consumer demand and make Sweet Baby Broccoli easy and convenient to cook at home.”
Ocean Mist Farms’ Season & Steam Sweet Baby Broccoli is a finalist for PMA’s annual packaging innovation awards.
In addition to the full Season & Steam line, Ocean Mist Farms will showcase its organic line, Ocean Mist Organic, and the more than 30 other fresh vegetables the company grows at the show. And, through the Produce for Better Health Foundation, the company will host retail registered dieticians for a portion of the show, demonstrating the fast and easiest ways to prepare a fresh artichoke.
“We are looking forward to educating these important group of influencers about artichokes so they in turn can educate their shoppers,” McClean said.