- Artichoke Club
CASTROVILLE, Calif. (Apr. 30, 2018) – Ocean Mist Farms is pleased to announce the start of its spring season with an ample supply of fresh artichokes and an exciting, multi-faceted digital promotion that encourages consumers to experience the delicious flavor of the brand’s beloved vegetable. From April 30 - June 22, shoppers can enter the Instant Artichoke Giveaway for a chance to win one of 18 prize packs including an Instant Pot® Duo 6-Quart plus a variety of cooking utensils.
Ocean Mist Farms is leveraging the springtime as an opportunity to showcase peak season, fresh artichokes as a versatile and flavorful solution for a nutritious appetizer or a filling main course. To support this promotion, the brand is aligning with food influencers and registered dieticians to help spread the message of Ocean Mist Farms’ artichoke category leadership position as the premier grower of fresh artichokes.
“We hope to inspire people to reach for fresh artichokes when they are planning the menu for their next gathering or weeknight dinner,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We are excited to be able to leverage one of the hottest, new cooking tools with this giveaway and to partner with these key influencers to showcase how quickly and easily artichokes can be added to your dinner table.”
To incentivize purchases and drive foot traffic to support an increase in sales, Ocean Mist Farms is partnering with iBotta, a mobile technology company, to provide coupon incentives during this high demand artichoke season. To redeem the offer, app users will be prompted to visit the Instant Artichoke Giveaway sweepstakes entry page creating a fully integrated promotional experience.
CASTROVILLE, Calif. (Nov. 1, 2017) – With convenient meal solutions on the rise, leading fresh artichoke grower Ocean Mist® Farms looks to support shoppers with its Season & Steam® product line including high-quality, nutritious vegetable options. The product line features ready-to-use fresh vegetables in unique, award-winning packaging.
While the concept of steaming vegetables is not new, the Ocean Mist Farms’ Season & Steam product line is the only product line that gives users the option to pre-season the contents, reseal with the zip lock and steam by microwave all within the same bag. Season & Steam vegetables include whole artichokes, sweet baby broccoli as well as whole, halved and shredded Brussels sprouts.
“We recognize that some of our products may be intimidating to people who are unfamiliar with these vegetables,” said senior director of marketing for Ocean Mist Farms Diana McClean “The Season & Steam product line features many different options and encourages people to try them with a more approachable preparation method.”
In an effort to further assist shoppers looking to add a fresh side to their holiday menus, Ocean Mist Farms will be launching ‘Tis the Season to Steam Sweepstakes, a 7-week consumer promotion Nov. 13 through Dec. 29 providing recipe inspiration, preparation tips and cookbook resources. The promotion will award consumers with a steam-themed prize pack including Ocean Mist products, a Williams Sonoma® vegetable steamer and more!
CASTROVILLE, Calif. (Oct. 16, 2017) – Leading artichoke grower Ocean Mist® Farms continues to provide high-quality products available in various packaging, cuts and sizes that supplies consumers with options when looking for fresh, tasty produce. Utilizing Nielsen data, the brand remains committed to understanding and responding to consumers with on-trend solutions for the growing Brussels sprouts, convenience and organic fresh vegetable categories.
According to shopper data, artichokes and Brussels sprouts result in valuable basket sizes, making each of these items a priority for produce department success. To support these categories, the brand continues to expand the award-winning Season and Steam microwaveable fresh vegetable line that provides shoppers with a variety of fresh produce items.
“Our Season & Steam product line continues to grow parallel to the demand for convenience in the produce aisle,” said director of marketing for Ocean Mist Farms Diana McClean. “We are gratified to see such a positive response as the intent of these products is to provide quick, easy meal solutions to consumers focused on health and wellness.”
To further support consumers reaching for Ocean Mist Farms products, the brand aligns its interactive marketing efforts during each season to educate and inspire with unique recipe options and promotional assets. In addition, Ocean Mist Farms provides resources through its website, blog and social platforms to help consumers better understand the brand’s promises, tips for application of the products and recipe inspiration.
“Supporting consumer education and in-store sales is at the forefront of our brand’s mission, so being able to provide solutions that enhance the consumer’s experience with fresh produce is something that we care deeply about,” added McClean.
Ocean Mist Farms will be showcasing the complete Season and Steam product line, fresh artichokes and the Ocean Mist Organic line of fresh produce during PMA Fresh Summit in booth #2407 and at the Fresh Ideas Showcase.
CASTROVILLE, Calif. (Sept. 25, 2017) – Leading artichoke grower, Ocean Mist® Farms is pleased to announce its new blog, From the Heart. The blog is an extension of Ocean Mist’s commitment to educating people on how to prepare and eat fresh artichokes and the other fresh vegetables they grow.
Publishing new content once a week, From the Heart features seasonal recipes, company updates, community involvement news and highlights from the field. Content contributors include Ocean Mist Farms employees, Chef Adrienne Saldivar-Meier, and blog contributor Kelsey Preciado from Little Bits of Real Food. This optimized searchable content extends the reach of this leading brand influence on topics like family farming, cooking, entertaining and artichokes.
“The blog is a way for us to connect to our readers on a more personal level sharing timely content about our both our company and products that they’ve asked us for,” said director of marketing for Ocean Mist Farms Diana McClean. “Our intent is to provide a space where creativity, storytelling, and inspiration become part of a daily interaction with people who want to know more about eating fresh.”
Ocean Mist Farms strives to equip people with resources to help them enjoy fresh vegetables in new and unique ways. Each of the blog’s contributors have a personal connection to the brand, and their expertise is what will shape the collaborative nature of From the Heart – everything from chefs tips to stories from the farm will allow audiences to see the Ocean Mist Farms brand in a more personal light.
“I’m thrilled to contribute fun, healthy, and most importantly delicious recipes and ideas to the From the Heart blog by Ocean Mist Farms,” said blogger of Little Bits of Real Food Kelsey Preciado. “Ocean Mist Farms products and company values are aligned with everything Little Bits of Real Food stands for, which makes this partnership that much more rewarding.”
CASTROVILLE, Calif. (Aug. 8, 2017) – Ocean Mist Farms is proud to announce the expansion of its product line to include 3 lb. Brussels sprouts halves. On display at PMA Foodservice’s Fresh Ideas Showcase, the company extended the product line to the Foodservice segment as a natural progression of its dedication to the value-added program.
The halves come pre-washed, sliced and ready to prepare, diminishing prep-time for foodservice operators. Reducing the prep-time gives foodservice operators the liberty to exert more energy in recipe development and increases efficiencies.
“We’re passionate about expanding our product lines to better serve the end user,” said Diana McClean, director of marketing at Ocean Mist Farms. “Our value-added items have done well at retail, so we are excited to offer a similar approach to the Foodservice industry."
Brussels sprouts, high in Vitamin C, were one of the first vegetables the Ocean Mist Farms family grew beginning in the early 1990s. Currently, Ocean Mist packages Brussels by the stalks, in clamshells, and ready-to-eat microwavable bags.
“It’s humbling to see how Ocean Mist has transformed over the years,” McClean said. “Our hope is to continue to spread our family farm values and high-quality products to our customers.”
Halves are available in 4x3, 6x3, or 8x3 case sizes. For more information about the company or products, visit www.oceanmist.com.
CASTROVILLE, Calif. (July 18, 2017) – Ocean Mist® Farms is proud to announce their participation in the Tour de Fresh three-day cycling event, supporting the Salad Bars to Schools initiative, for a second year. The event begins July 25 in Pismo Beach and will conclude with a loop of Monterey, prior to PMA Foodservice Conference & Expo July 27, where two Ocean Mist employees – John Pattullo and Paul Scheid – will ride along with 50 peers in the industry to make fresh fruits and vegetables accessible to schools across the country.
John Pattullo, riding for Boulder Valley School District in Colo., and Paul Scheid, riding for Fairfax County Public Schools in Va. have raised a combined $1,725 toward their $7,000 goal. Over the next three weeks, both John and Paul will be training for their ride and asking for fundraising support in order to place a salad bar in each of their school districts.
“It’s important to Ocean Mist Farms to provide nutritious meals for the younger generation because they are the ones who will help carry out our vision one day,” said Diana McClean, director of marketing for Ocean Mist Farms. “We are motivated to give back to causes that align with our company’s core values and couldn’t be more proud of John and Paul for making the time to train and fundraise for a cause they believe in personally as well.”
The 93-year-old legacy at Ocean Mist Farms is to continuously invest in the community, health and wellness, which aligns with the mission of Tour de Fresh. As previous salad bar donors through the Grower-Shipper Association, Ocean Mist Farms expects their riders will be able to provide both salad bars in their respective districts.
Tour de Fresh has a goal to raise at least $150,000 to privately finance 50 salad bars in U.S. schools this year. The combination of efforts from riders’ friends, family members, and industry leaders supporting the event have successfully raised $113,000 to date, and Ocean Mist Farms encourages donations through the website at www.tourdefresh.com through July 27 in order to make this year’s goal a reality.
As a presenting sponsor, Ocean Mist® Farms is proud to announce that this year’s Artichoke Food & Wine Festival experienced a record 27% increase in attendees from last year, confirming that the California state vegetable continues to excite people seeking to explore new flavorful applications featuring the celebrated artichoke.
The company has been a key supporter of this two – day festival for several years with the intent to elevate artichoke awareness, inspire consumption, and give back to the local community where the vegetable is notoriously grown. Their efforts included bringing several local media to cover the event and encourage local community members to stop by and experience all things artichoke.
In order to support their trade partners’ sales of artichokes throughout the year, the Ocean Mist Farms event sponsorship helps host the ever popular Farmer’s Market and Agro Art competition, 13+ chef demos, field tours & food booths featuring artichokes as the hero.
The annual Ocean Mist Farms Academic Scholarship presentation took place on Saturday afternoon. This Scholarship program recognizes students who demonstrate the Company’s guiding values of Integrity, Quality, Passion and Success in their daily lives and in their pursuit of higher education.
“This year’s recipients each received scholarship funds toward their college education, which supports our community education initiative,” said director of marketing for Ocean Mist Farms Diana McClean.
In addition to helping spread the word about artichokes, both locally and nationally, this event is a celebration of the Castroville community and heritage. Proceeds from the Festival support several local programs including like Ag Against Hunger, the local community centers, school libraries, and senior activity centers.
“Looking toward next year, we’re hopeful that more and more non-residents of Central Calif. will continue to join us, as this event becomes a highlight of the year for artichoke enthusiasts all over the country,” McClean added.
CASTROVILLE, Calif. (Feb. 21, 2017) – Ocean Mist® Farms seeks to honor their customers as well as local families with more than just high-quality service, products and leadership. To support the youth of local communities surrounding the Ocean Mist Farms production areas in Monterey, Riverside, San Benito and Santa Cruz counties, The Ocean Mist Farms Academic Scholarship Program recognizes deserving students each year by awarding a total of five $1,000 academic scholarships.
The 93-year legacy of Ocean Mist Farms is embodied by the company’s strong belief in the Guiding Values of integrity, quality, passion and success. The chosen recipients of the scholarship exhibit the use of the four Guiding Values in their daily decisions and in their pursuit of education.
While there is no age requirement, applicants must reside in Monterey, Riverside, San Benito or Santa Cruz county and have a high-school GPA of 3.0 or higher. To apply, applicants must submit an essay, 500-word maximum, two letters of reference and proof of higher education acceptance and enrollment. The application will close March 1, 2017. To apply, submit materials to email@example.com or print copies of each item and mail to Ocean Mist Farms Academic Scholarship Committee, 10855 Ocean Mist Parkway, Castroville, CA 95012.
CASTROVILLE, Calif. (Feb. 3, 2017) – Ocean Mist® Farms plans to connect with consumers on a deeper level in 2017 with a year-long marketing approach that includes digital and permission-based marketing, public relations, and social media.
As part of the brand’s commitment to engaging more personally with consumers, Ocean Mist Farms will focus on four major consumer promotions throughout the year, including peak artichoke promotion seasons and holiday entertaining times. Through permission-based marketing, the company expects to learn more about shoppers’ preferences, which will support more customized content for future outreach. Ultimately, Ocean Mist Farms will be able to leverage the intel gathered from these four promotions to create smarter, more engaging content that inspires people to purchase more of the products they sell.
“At the end of the day, we want people to feel empowered to choose unique fresh vegetables like artichokes and Season & Steam Brussels sprouts because Ocean Mist Farms will be there to help them prepare it for the table,” said director of marketing for Ocean Mist Farms Diana McClean. “The best way for us to deliver on that promise is to listen to what our consumers want and how they prefer to engage with us. This is why we’ve committed to this level of marketing.”
The priority for this year’s marketing efforts will be to highlight the brand’s top-selling products, including artichokes, Brussels sprouts, and the expanding Season & Steam line, by sharing content that is approachable and easy to engage with, whether you are a brand-new or long-time fan.
Ocean Mist Farms will partner with nationally recognized food influencers, including thefeedfeed and others, to support each of its promotions while continuing to grow its social media communities. As a result of this years’ marketing efforts, the brand expects to grow its shopper community by tens of thousands.