CASTROVILLE, Calif. (June 30, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the Blue Zones Project approval of their Monterey worksite. Ocean Mist Farms received approval in May 2020 after meeting 78 points on the worksite pledge and engaging 44% of their staff in a Blue Zones Project activity (88 individuals).“This is a huge accomplishment for Ocean Mist Farms,” said Lupita Renteria-Galvan, HR Benefits Manager and the Wellness Committee Chair, at Ocean Mist Farms. “Becoming an approved worksite demonstrates the commitment you have to your employees’ health and well-being. Ocean Mist Farms is recognized as a community leader in workplace wellness and joins a network of respected organizations across our community.”
With this recognition, Ocean Mist Farms is the 5th largest employer to become an approved worksite. They are represented among respected organizations such as Salinas Valley Memorial Healthcare System, Taylor Farms Headquarters, Montage Health, VNA, and the Monterey County Office of Education.
Ocean Mist Farms’ well-being initiatives and accomplishments include the following:
Together, Blue Zones Project Monterey County and Ocean Mist Farms will continue the work of empowering employees to take charge of their health through continued Blue Zones Project activities and principals.
To learn more about how you can get involved in Blue Zones Project Monterey County, visit their website at montereycounty.bluezonesproject.com.
CASTROVILLE, Calif. (June 16, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., conducted its annual Gold Standard spring promotion from April 13 - May 13 this year to elevate the health and nutrition of their famous Gold Standard artichokes. This promotion was launched during a nation-wide shut down due to COVID-19, an uncertain time that still remains. Yet despite these circumstances, the promotion yielded incredible results.
Consumer response to the Gold Standard promotion proved shoppers were receptive to and eager to engage with helpful and entertaining content. Ocean Mist Farms earned a total of 23,000,000 brand impressions and 545,000 promotion-specific website visits, while over 28,000 shoppers participated in the sweepstakes opportunity. As a result, when looking at year-over-year artichoke sales volume for the 4-week Gold Standard promotion period, we see an increase 3.6% for the 2020 season.
“We questioned if now was the right time to run this annual promotion,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because of the tremendous consumer following we’ve developed that relies on Ocean Mist Farms, we wanted to not only encourage consumers to purchase artichokes for their health benefits, but to also assure them that the produce they are purchasing is of the highest quality.”
With this promotion and our other marketing efforts to shoppers during the nation-wide shut down, we have seen above average performance confirming that people do look to fresh produce brands for information and inspiration. Whether it be a welcome of news related to how to keep their produce fresh or different ways to spice up their dinner routine, we’re finding a new, more engaged audience during this time.
CASTROVILLE, Calif. (June 15, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of their proprietary purple artichokes. This newest addition to the Ocean Mist Farms artichoke family is a colorful, seasonal artichoke variety selected for superior flavor and appearance.
For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, they have developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and their traditional green varieties.
Characteristics of the Purple Artichokes include a vibrant purple exterior that when cooked transforms to a familiar deep green; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich earthy artichoke flavor.
“We are happy to share this new variety of artichokes with our customers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed, and are as flavorful and meaty as the original Castroville Green Globe artichoke.” With this first season, the artichokes are harvesting in 12, 18 and 24 sizes, with a majority being the 18 and 24 size, that will be labeled with a unique tag and company specific UPC.
Ocean Mist Farms is supporting retail sales for the Purple Artichokes with a variety of marketing activations centered on the unique variety and short season.
Ocean Mist Farms has launched “Arti’s Summer Romance”, a social media-based promotion that debuts purple artichokes with the introduction of Viola, a promotional purple artichoke mascot to complement Artie, the green artichoke. The social media storyline will unfold over the course of four weeks, starting with their meeting at the bus station upon her arrival in Castroville and then in four subsequent dates around town. Shoppers are invited to comment and like each promotion post for a chance to win a $25 gift card.
CASTROVILLE, Calif. (April 8, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. With this promotion, Ocean Mist Farms will highlight their artichoke expertise to assure their trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the phenomenal nutritional qualities of fresh artichokes and the value that can bring to their shoppers.
“We debated whether now was the right time to run this annual promotion,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “But we have developed a tremendous consumer following that relies on Ocean Mist Farms for fresh vegetable information and meal inspiration every day. So, we decided to highlight the strong immunity boosting nutritional properties of artichokes and encourage consumption now, when maintaining optimum health is critical. With this promotion, we want to not only encourage consumers to purchase artichokes for their health benefits, but to also assure them that the produce they are purchasing is of the highest quality.”
For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and has harnessed the expertise to claim the Gold Standard distinction. This legacy and experience are defined by their unique growing and harvesting practices, and steadfast commitment to care for the community and land. Chosen for its optimal soil and microclimate, Castroville, CA is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in
April. “Artichoke ad volumes are available as we want to make certain that our shoppers have easy access to the nutrition we are promoting,” comments Philip Barrientos, Artichoke Commodity Manager.
Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations centered on the premium standard of artichokes they are known for. Onpack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To further engage with consumers, Ocean Mist Farms is hosting the Gold Standard Giveaway from April 13 - May 13, giving participants the opportunity to win 20 prizes for a grand total of $2500, including 5 $250 gift cards, 10 $100 gift cards, and 5 $50 gift cards, plus a case of fresh artichokes for every winner.
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CASTROVILLE, Calif. (February 6, 2020) – Ocean Mist Farms is pleased to announce the hire of Tom Botelho as Sales Representative. In this role, Botelho will work closely with Sales Manager, Joe Angelo, to build Ocean Mist Farms business in key territories. He comes to the company with a proven sales track record and industry relationships that will be key in his and Ocean Mist Farms’ success.
“We are glad to have someone of Tom’s caliber join our team,” said Joe Angelo. “His extensive knowledge of sales within the agriculture industry makes him a vital addition to our team.”
Botelho joins Ocean Mist Farms with over 30 years of experience in the agricultural industry. As Director of East Coast Sales for Tanimura and Antle, Botelho encouraged customer loyalty, satisfaction and profitable growth among existing and target customers, and supported the sales and marketing efforts across all company products.
“I am happy to join the Ocean Mist Farms family and look forward to this new opportunity with a respected company,” said Botelho. “I’m pleased to have the opportunity to contribute to the continued success of Ocean Mist Farms.”
CASTROVILLE, Calif. (Jan. 23, 2020) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S. and the only growers of winter globe artichokes in Coachella Valley, announces the launch of Coachella artichoke season.
While traditionally the peak season for artichokes has been in the spring, Ocean Mist Farms has leveraged their 100 years of artichoke expertise to develop a proprietary seed variety to go above and beyond this. The seed is highly compatible with Coachella Valley’s cool winter temperatures and desert soil, and yields the same high standards in flavor and quality that the brand is known for.
Building on the success of their 2019 winter promotion, Ocean Mist Farms is again supporting retail sales of their desert-grown winter artichokes with a variety of marketing activations centered on the expansive nutritional value of artichokes. Well-aligned with health and wellness goals that are amplified at the start of each new year, Ocean Mist Farms is hosting the “Get Up & Groove” giveaway from February 3 - March 13, giving participants the opportunity to win 1 of 10 music-themed grand prizes, or 25 secondary prizes.
“Now is the peak time to purchase artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a giveaway to align with our shoppers state of mind going into the new year - one that is health focused and set on encouraging active lifestyles.”
In addition, the Ocean Mist Farms is inspiring new ways to enjoy artichokes with influencer partnerships, blog posts inclusive of cooking tips and tricks, and newly updated digital cookbooks. The brand will utilize Google advertising and targeted social media advertising to promote the sweepstakes, drive visitors to a newly launched artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (December 5, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, will showcase its Organic Artichoke retail packs in the “New Product Showcase” at this year’s New York Produce Show in booth #242.
Following the debut at this year’s Fresh Summit, Ocean Mist’s organic artichoke packaging is now available in a two-count handle bag and a two-count recyclable corrugated clamshell pack. These include size 24 or 30 artichokes, the ideal size to prepare a side dish during the holidays. Understanding the strong demand for Italian vegetables in the Northeast, Ocean Mist will also be displaying its winter vegetables, including Italian staples like brussels sprouts, cardone and fennel.
“We’re looking forward to another great year at the New York Produce Show,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We had great engagement and conversations with our trade partners last year considering the Northeast is known for its heavy distribution of artichokes. This show is a great opportunity for us to put our fresh artichokes and other winter Italian vegetables on display.”
During the month of December, Ocean Mist will prepare for its winter promotion, “Peace, Love & Artichokes,” beginning January 15. The campaign aims to increase artichoke demand by focusing on healthy eating at the start of the New Year and promoting the nutritional benefits of artichokes to encourage in-store purchases.
To learn more about Ocean Mist Farms, stop by booth #242 at the New York Produce Show December 10-13 or visit www.oceanmist.com. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (Nov. 7, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, welcomes the first Frost Kissed® crop of the season. The Frost Kissed artichokes are currently being shipped to retailers and will be available for the next several weeks.
Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and provides a nuttier taste pronounced in the Frost Kissed artichokes. While this limited time offering has a slightly darker exterior, the brown outer layer falls off once cooked resulting in the soft, green artichoke shoppers are familiar with.
“The appearance of Frost Kissed artichokes is strictly cosmetic and doesn’t reflect the quality,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “While these artichokes are not as vibrant in color, they offer a limited-time flavor that many shoppers look forward to experiencing after a frost.”
In an effort to elevate the Frost Kissed artichokes as a satisfying menu item, Ocean Mist Farms will be providing recipe inspiration through its social media channels, as well as sharing information on the website to educate consumers. Additionally, the Frost Kissed artichokes will carry a petal insert so shoppers can easily recognize them. Ocean Mist Farms will also provide display cards to retail customers who stock Frost Kissed® artichokes.
“The Frost Kissed artichokes are such a seasonal treat as we don’t see a freeze every season,” added McClean. “We’re working hard to ensure our shoppers are educated on ways to prep the artichoke so they too can enjoy its unique flavor for a limited time when they are available.” =
For additional Frost Kissed® inspiration and to learn more, visit https://www.oceanmist.com/products/frost-kissed-artichokes and follow the brand on Instagram, Facebook, Instagram, LinkedIn and Twitter.
CASTROVILLE, Calif. (November 5, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, announces a partnership with Harry & David, the premier choice for gourmet gifts in the U.S., to offer long-stem artichoke gift packs during the holiday season.
Harry & David is now accepting online orders for long-stem artichoke gift packs, each containing four long-stem artichokes for $29.99.
“Over the years, shoppers have increasingly asked where they can find long-stem artichokes,” said Diana McClean senior director of marketing at Ocean Mist Farms. “Because not all retailers carry long-stem artichokes, our partnership with Harry & David is a great way for us to make this item easily accessible during holiday season when we see interest spike.”
This partnership is just one of many ongoing marketing initiatives to educate shoppers and encourage artichoke consumption. These efforts work together to drive demand for Ocean Mist Farms artichokes at the retail level.