- Artichoke Club
CASTROVILLE, Calif. – JULY 26, 2016 – As record-setting heat blazes across most of the country, retailers could see scorching sales of artichokes this summer with a little promotional help.
Ocean Mist Farms, the largest grower of fresh artichokes in North America, researched historical summer sales as it related to promotional activity and found there is an opportunity to increase sales in August.
“Our production has stabilized to a consistent year-round supply and the data points show that August is great potential time period for creative promotions that will drive sales,” said Diana McClean, director of marketing. In addition to having promotable supply, the company also has almost all sizes of artichokes available this season.
Ocean Mist Farms is doing its part to increase sales of artichokes during the summer by developing new uses and recipes for artichokes such as its award winning Season & Steam package that allows users to enjoy artichokes without heating up their kitchens, same with throwing artichokes on the grill or for something completely new and different, Artichoke Ice Pops.
Nielsen data found summer sales of artichokes have experience steady year over year growth between 4 percent and 5 percent (Source: Perishables Group FreshFacts® Powered by Nielsen).
“There is a lot of competition for attention in the produce department during the summer months” McClean said. “But research shows retailers can increase sales with creative promotions.”