CASTROVILLE, Calif. (Oct. 15, 2018) – Ocean Mist Farms is excited to share that its fall consumer promotion is underway and actively educating and incentivizing shoppers to incorporate artichokes and Season and Steam® products into their meals this fall. The strategy includes a Fall Flavor Giveaway sweepstakes, food influencers and brand ambassadors, geo-targeted mobile couponing technology, targeted social media advertising and strategic media placements – all in an effort to ignite sales and drive in-store demand.
The promotion timeframe aligns with the fall holiday season and all the eating occasions that come with this busy time of year. Ocean Mist Farms seeks to elevate its artichoke and Season & Steam vegetable line as a fresh, flavorful and convenient solution for holiday entertaining as well as every day meals during this hectic season.
For this reason, the promotion utilizes the support of two key food influencers, Chrissa Benson from Physical Kitchness and Kaleigh McMordie from Lively Table, who will be to educating and empowering consumers to incorporate Ocean Mist Farms products into their holiday meal plans.
Additional campaign investment includes Carissa Bealert, registered dietician and nutritionist, who will represent the brand in 6 televised media segments to emphasize the nutrition and simplicity of these items, and iBotta, an easy to use couponing app, to generate trial, which the brand’s influencers are all encouraging their readers and viewers to take part in.
“We know that this time of year can be especially busy for our shoppers, and we want to make sure they know that our products are perfect for a quick, delicious, and nutrient packed meal,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We have invested in a marketing strategy that we know increases sales based on coupon redemptions. The Fall Flavor Giveaway is another fun, on-trend and engaging promotion to elevate this message and inspire shoppers to purchase our products during the months ahead.”
To further incentivize shoppers, every week between Sep. 27– Nov. 9, shoppers can enter the Fall Flavor Giveaway for a chance to win an Instant Pot® Duo 6-Quart cooker and receive a free Instant Artichoke e-cookbook full of quick and easy meal inspiration.
To learn more about how Ocean Mist Farms is igniting sales for its retail partners, visit them in booth #1132 October 19-20 at PMA Fresh Summit!