CASTROVILLE, Calif. (February 4, 2019) – Ocean Mist Farms, the premier grower of fresh artichokes, is excited to announce their Coachella artichoke production season with the Peace, Love & Artichokes winter promotion. This multi-faceted campaign, launching today and lasting through March 1, includes email marketing to a robust community of artichoke shoppers, social media advertising, and sweepstakes prizes – all to drive sales and in-store demand.
With this promotion, Ocean Mist Farms is leveraging an upward trend of artichoke sales in late winter and continuing to push the artichoke momentum forward. While aiming to increase consumption, Ocean Mist Farms is looking to also educate consumers that Coachella is not only home to the world-renowned music festival in April, but also home to premium winter artichokes.
Artichokes typically grow best on coastal plains, as the veggie requires mild temperatures and plenty of moisture. However, Ocean Mist Farms has honed a dessert-grown proprietary seed variety specifically for the Coachella Valley climate. By utilizing Coachella’s optimal growing conditions during the winter-to-spring months, Ocean Mist Farms is able to maintain their high quality standards year-round.
“We want consumers to know that our artichokes are grown to deliver consistent flavor to the plate. With well trained, seasoned harvesting teams and dedicated marketing professionals, we work 365 days of the year to keep artichokes top of mind,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Furthermore, we hope to build and enhance our community through this promotion. We also seek to inspire those who align with the Coachella festival to give artichokes a try!”
To further incentivize shoppers, participants can enter the Peace, Love & Artichokes Sweepstakes for a chance to win a $1,000 VISA gift card to create their own Coachella experience. The first 1,000 entrants will receive a Peace, Love & Artichokes bumper sticker and will be automatically entered to win an additional Coachella music festival prize pack valued at $500.