Castroville, Calif. (July 2, 2019) – Ocean Mist® Farms is proud to celebrate a significant increase in artichoke sales through strategic creative retail displays and well-executed promotions in partnership with Four Seasons Produce. In June, Four Seasons Produce worked directly with Lexington Co-op Markets in Buffalo, NY to move thousands of Ocean Mist Farms artichokes in just five days.
Lexington Co-op Markets held “The Great Artichoke Adventure” in June during an optimal time for artichoke promotions. Between two of its stores, the company sold 3,209 artichokes from Wednesday to Sunday and hosted live demonstrations and tastings alongside the one of the largest artichoke displays the market has ever seen. In addition to a few house recipes, the stores made and packaged Ocean Mist Farms’ Artichoke Butter, which sold 11 lbs.
“Our stores saw tremendous success from this promotion! We gave people the opportunity to experience all that fresh artichokes bring to the summer table,” said Caitlin LoVullo, fresh category manager for Lexington Co-op Markets. “For those who wanted to go home and recreate recipes that they had seen, we had plenty of fresh artichokes for them; but for those who wanted a quick way to enjoy Ocean Mist Farms artichokes, we also had several fresh prepared items for them to purchase.”
In February, Four Seasons Produce also promoted Ocean Mist Farms Frost Kissed Artichokes, which are only available during the winter months and with limited supply. The company’s commitment to elevating fresh produce has been evident in the way that they actively collaborate with brands like Ocean Mist Farms to ensure that shoppers have a personal experience with their products in-store.
“Our partnerships are very important to us and we want to be a resource between our fresh produce suppliers and the retailers,” said Brian Dey, senior merchandiser at Four Seasons Produce. “Producing top-quality in-store experiences like the one Lexington Co-op Markets did in June is a shining example of how strategic merchandising can move product efficiently.”
“We’re grateful for partners like Four Seasons Produce who take initiative to find creative ways to elevate our brand at the retail level,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “It’s incredible to see the success that stores like Lexington Co-op Markets have when they utilize their expertise in artichoke merchandising and sampling.”
For more Ocean Mist Farms merchandising tips, visit https://www.oceanmist.com/merchandising-artichokes.
Castroville, Calif. (July 8, 2019) – Ocean Mist® Farms, proud sponsor of the Organic Produce Summit, will be in attendance at this year’s show with new Organic Product Manager Katie Tossie, in addition to showcasing Ocean Mist Organic® Artichokes, Brussels Sprouts, Romaine Hearts, and Iceberg Lettuce.
Prior to her new role, Katie was a sales representative with Ocean Mist Farms for over 15 years. As Organic Product Manager, she will manage daily harvests, setting market pricing, managing budgeted volumes for each growing season, and growing organic business with key wholesale and retail accounts.
“We are thrilled to promote Katie as our new organic product manager,” said Joe Angelo, sales manager at Ocean Mist Farms. “Katie has a proven track record of success with both the wholesale and retail customer base, so we look forward to her bringing additional value to our organic program.”
In addition to introducing Katie at the Organic Produce Summit, Ocean Mist will debut the new Ocean Mist Organic one-pound Brussels Sprouts, on display in the New Product Showcase and alongside other Ocean Mist Organic products in booth #204. Show attendees can also take advantage of the Ocean Mist Farms’ field tour on July 10 to learn more about the brand’s commitment to growing excellence.
“Retailers can expect to see the same gold standard growing practices with our organic products as they would trust to see with any Ocean Mist Farms products,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We’re pleased to showcase products that directly meet the need of organic shoppers, based on what they have told us they want from our brand.”
To schedule an appointment with Ocean Mist Farms, please email email@example.com or stop by booth #204 to learn more about Ocean Mist Organic.
CASTROVILLE, Calif. (May 28, 2019) – Ocean Mist Farms, the leading grower and marketer of fresh artichokes, is excited to announce the results of its Reach for the Gold promotion designed to reinforce its brand position as the Gold Standard in artichoke production to both trade and consumer audiences during the peak spring season.
Rather than a traditional sweepstakes approach, the Reach for the Gold campaign uniquely leveraged weekly email trivia with the brand’s existing database of over 63,000 shoppers that strategically included four key areas of brand messaging: family farming legacy, growing region, sustainability and meal inspiration to truly engage them in educational content for an opportunity to win. In addition, mass brand awareness was generated through both social media and advertising campaigns that drove visitors to a new Reach for the Gold webpage, which informed visitors about how Ocean Mist Farms is committed to upholding the gold standard in artichoke production.
To directly benefit trade partners and incentivize foot traffic to their stores, 10 participating retailers were supported through an individualized social media ad campaign reaching their specific communities with details about Ocean Mist Farms’ gold standard artichokes being on-shelf. Furthermore, each of these partners also received email marketing support targeting the brand’s shoppers who identified themselves as frequenting that specific store. Shoppers could easily locate Ocean Mist Farms artichokes on the shelf by way of new, on-pack messaging that included a gold standard sticker on clamshells and a gold standard petal insert on bulk artichokes.
In response to the brand’s ongoing collection of shopper preferences that indicated typically two or four artichokes are purchased at a time, this spring Ocean Mist Farms launched a new 4-pack clamshell with size 30 artichokes. This along with the 2-count Season & Steam artichoke package ensures that retail partners are offering ease and convenience based on the shopper’s preferences.
“We have had an exciting spring season launching a marketing campaign that expresses so well the expertise and quality that the Ocean Mist Farms brand had been built on,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Our sales results tell us that trade partners and shoppers alike understand that our commitment to maintaining the gold standard in artichoke production equates to a superior quality and flavor that is hard to beat. And, of course, our shoppers have played a critical role in helping to identify their needs and address them through ongoing product innovations.”
The comprehensive results of the Reach for the Gold campaign were nearly 2 million brand impressions and over 140,000 confirmed shopper engagements in a one month period. Ocean Mist Farms’ marketing efforts during this critical spring sales window resulted in increases in retail sales of 20 – 30% with various retailers throughout the United States.
Ocean Mist Farms is wrapping up a successful spring season by sharing the joy of artichokes with Castroville Artichoke Food & Wine Festival attendees as the main sponsor of their 60th annual event happening June 1 – 2, 2019, in Monterey, CA.
CASTROVILLE, Calif. (Mar. 26, 2019) – On the heels of a successful winter promotion, Ocean Mist Farms is proud to announce the launch of its spring campaign, Reach for the Gold, to support sales of its “gold standard,” or premier spring artichokes.
The brand’s Peace, Love & Artichokes promotion that wrapped up March 1, was Ocean Mist Farms’ first-ever marketing campaign aligned with their exclusive winter growing region in Coachella Valley, California. Spurred by an upward trend in artichoke consumption during the winter months, the brand leveraged their strong winter supply and excellent product quality to engage shoppers and drive purchase intent.
The diverse campaign included a Coachella growing region webpage, a sweepstakes, Google and social media advertising and email marketing. As a result, the brand earned 152,000 sweepstakes submissions, preference data from more than 27,000 shoppers, and 7.8 million brand impressions.
Beginning April 1, Ocean Mist Farms will launch its 30-day Reach for the Gold promotion to nurture their growing database of loyal customers with weekly prize-winning opportunities through email-based trivia. The promotional content is designed to educate shoppers about the company’s 90 year farming legacy as well as their industry leadership as the gold standard in artichoke growing. In addition, the promotion will provide shoppers with tips and inspiration for enjoying artichokes.
“We take great pride in the unparalleled eating quality of our artichokes and the level of farming excellence that goes into maintaining our position as the gold standard in artichoke production,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Given the great success of the Peace, Love & Artichokes promotion, which elevated Coachella as the premier growing region for our winter artichokes, we’re excited to shine a spotlight on our core growing region in Castroville, California - the artichoke center of the world!”
Castroville is the original home to Ocean Mist Farms’ artichokes. The coastal, Mediterranean-like climate in this central California area is a natural fit for this Italian vegetable that thrives best in the area’s mild temperatures. The company’s vertically integrated production has allowed them to implement gold standard best practices at every stage of the production cycle, from planting all the way through harvesting, processing, cooling and distribution. These best practices are a culmination of the expertise gained from a 95 year old artichoke farming legacy.
CASTROVILLE, Calif. (March 5, 2019) – Ocean Mist Farms is proud to announce the opening of applications for its fourth annual Ocean Mist Farms Academic Scholarship Program to recognize students who embody the four guiding values of Ocean Mist Farms – integrity, quality, passion and success. Each scholarship recipient will be awarded a scholarship of $1,000 towards their college tuition.
“Supporting education and the youth in our community is a very important outreach initiative for us,” said Diana McClean, Senior Director of Marketing. “Each year we host a Scholarship Ceremony at the annual Castroville Artichoke Food & Wine Festival in June to celebrate each scholarship recipient.”
Applicants must reside in Monterey, Riverside, San Benito or Santa Cruz Counties and maintain a high school GPA of 3.0 or better. Along with a 500-word essay, applicants will need to submit letters of recommendation along with proof of college acceptance and enrollment. In addition to the five public scholarships, Ocean Mist Farms will be granting two scholarships exclusive to dependents of the company.
“As a company that values family, education and community, we’re happy to offer a program that embodies these values to our employees and their families,” said McClean.
The deadline to submit applications to firstname.lastname@example.org is April 1, 2019, and scholarship recipients will be notified by phone or email May 1, 2019. For additional questions regarding the application process, visit the Ocean Mist Farms Academic Scholarship website.
CASTROVILLE, Calif. (February 4, 2019) – Ocean Mist Farms, the premier grower of fresh artichokes, is excited to announce their Coachella artichoke production season with the Peace, Love & Artichokes winter promotion. This multi-faceted campaign, launching today and lasting through March 1, includes email marketing to a robust community of artichoke shoppers, social media advertising, and sweepstakes prizes – all to drive sales and in-store demand.
With this promotion, Ocean Mist Farms is leveraging an upward trend of artichoke sales in late winter and continuing to push the artichoke momentum forward. While aiming to increase consumption, Ocean Mist Farms is looking to also educate consumers that Coachella is not only home to the world-renowned music festival in April, but also home to premium winter artichokes.
Artichokes typically grow best on coastal plains, as the veggie requires mild temperatures and plenty of moisture. However, Ocean Mist Farms has honed a dessert-grown proprietary seed variety specifically for the Coachella Valley climate. By utilizing Coachella’s optimal growing conditions during the winter-to-spring months, Ocean Mist Farms is able to maintain their high quality standards year-round.
“We want consumers to know that our artichokes are grown to deliver consistent flavor to the plate. With well trained, seasoned harvesting teams and dedicated marketing professionals, we work 365 days of the year to keep artichokes top of mind,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Furthermore, we hope to build and enhance our community through this promotion. We also seek to inspire those who align with the Coachella festival to give artichokes a try!”
To further incentivize shoppers, participants can enter the Peace, Love & Artichokes Sweepstakes for a chance to win a $1,000 VISA gift card to create their own Coachella experience. The first 1,000 entrants will receive a Peace, Love & Artichokes bumper sticker and will be automatically entered to win an additional Coachella music festival prize pack valued at $500.