CASTROVILLE, Calif. (Mar. 26, 2019) – On the heels of a successful winter promotion, Ocean Mist Farms is proud to announce the launch of its spring campaign, Reach for the Gold, to support sales of its “gold standard,” or premier spring artichokes.
The brand’s Peace, Love & Artichokes promotion that wrapped up March 1, was Ocean Mist Farms’ first-ever marketing campaign aligned with their exclusive winter growing region in Coachella Valley, California. Spurred by an upward trend in artichoke consumption during the winter months, the brand leveraged their strong winter supply and excellent product quality to engage shoppers and drive purchase intent.
The diverse campaign included a Coachella growing region webpage, a sweepstakes, Google and social media advertising and email marketing. As a result, the brand earned 152,000 sweepstakes submissions, preference data from more than 27,000 shoppers, and 7.8 million brand impressions.
Beginning April 1, Ocean Mist Farms will launch its 30-day Reach for the Gold promotion to nurture their growing database of loyal customers with weekly prize-winning opportunities through email-based trivia. The promotional content is designed to educate shoppers about the company’s 90 year farming legacy as well as their industry leadership as the gold standard in artichoke growing. In addition, the promotion will provide shoppers with tips and inspiration for enjoying artichokes.
“We take great pride in the unparalleled eating quality of our artichokes and the level of farming excellence that goes into maintaining our position as the gold standard in artichoke production,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Given the great success of the Peace, Love & Artichokes promotion, which elevated Coachella as the premier growing region for our winter artichokes, we’re excited to shine a spotlight on our core growing region in Castroville, California - the artichoke center of the world!”
Castroville is the original home to Ocean Mist Farms’ artichokes. The coastal, Mediterranean-like climate in this central California area is a natural fit for this Italian vegetable that thrives best in the area’s mild temperatures. The company’s vertically integrated production has allowed them to implement gold standard best practices at every stage of the production cycle, from planting all the way through harvesting, processing, cooling and distribution. These best practices are a culmination of the expertise gained from a 95 year old artichoke farming legacy.
CASTROVILLE, Calif. (March 5, 2019) – Ocean Mist Farms is proud to announce the opening of applications for its fourth annual Ocean Mist Farms Academic Scholarship Program to recognize students who embody the four guiding values of Ocean Mist Farms – integrity, quality, passion and success. Each scholarship recipient will be awarded a scholarship of $1,000 towards their college tuition.
“Supporting education and the youth in our community is a very important outreach initiative for us,” said Diana McClean, Senior Director of Marketing. “Each year we host a Scholarship Ceremony at the annual Castroville Artichoke Food & Wine Festival in June to celebrate each scholarship recipient.”
Applicants must reside in Monterey, Riverside, San Benito or Santa Cruz Counties and maintain a high school GPA of 3.0 or better. Along with a 500-word essay, applicants will need to submit letters of recommendation along with proof of college acceptance and enrollment. In addition to the five public scholarships, Ocean Mist Farms will be granting two scholarships exclusive to dependents of the company.
“As a company that values family, education and community, we’re happy to offer a program that embodies these values to our employees and their families,” said McClean.
The deadline to submit applications to firstname.lastname@example.org is April 1, 2019, and scholarship recipients will be notified by phone or email May 1, 2019. For additional questions regarding the application process, visit the Ocean Mist Farms Academic Scholarship website.
CASTROVILLE, Calif. (February 4, 2019) – Ocean Mist Farms, the premier grower of fresh artichokes, is excited to announce their Coachella artichoke production season with the Peace, Love & Artichokes winter promotion. This multi-faceted campaign, launching today and lasting through March 1, includes email marketing to a robust community of artichoke shoppers, social media advertising, and sweepstakes prizes – all to drive sales and in-store demand.
With this promotion, Ocean Mist Farms is leveraging an upward trend of artichoke sales in late winter and continuing to push the artichoke momentum forward. While aiming to increase consumption, Ocean Mist Farms is looking to also educate consumers that Coachella is not only home to the world-renowned music festival in April, but also home to premium winter artichokes.
Artichokes typically grow best on coastal plains, as the veggie requires mild temperatures and plenty of moisture. However, Ocean Mist Farms has honed a dessert-grown proprietary seed variety specifically for the Coachella Valley climate. By utilizing Coachella’s optimal growing conditions during the winter-to-spring months, Ocean Mist Farms is able to maintain their high quality standards year-round.
“We want consumers to know that our artichokes are grown to deliver consistent flavor to the plate. With well trained, seasoned harvesting teams and dedicated marketing professionals, we work 365 days of the year to keep artichokes top of mind,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Furthermore, we hope to build and enhance our community through this promotion. We also seek to inspire those who align with the Coachella festival to give artichokes a try!”
To further incentivize shoppers, participants can enter the Peace, Love & Artichokes Sweepstakes for a chance to win a $1,000 VISA gift card to create their own Coachella experience. The first 1,000 entrants will receive a Peace, Love & Artichokes bumper sticker and will be automatically entered to win an additional Coachella music festival prize pack valued at $500.